3. Tell you how much time
visitors spend on your website
Break down
site visitors by
geography and
language
Traffic flow of visitors’
page views across
your website
Set goals & track
conversions: micro and
macro
What types of
devices &
operating systems
are your visitors
using?
Compare
website data
from different
time periods

4. Show stats for
landing & Exit pages
– Where do they
land when they
enter and where do
they leave?
Content drilldown
analyzes
performance of
specific pages on
your site
Track events like
downloads,
performance of
embedded objects,
and more
Track site visitors & pages
in real-time
Track the status of
your social
campaigns: referrals,
conversions, landing
pages, etc.

5. Set Geo-Targeting to target a
specified geographic region
Check health of
your site: Crawl
Errors &
Malware
Check ranking for different
search queries
Analyze internal
Links, and
incoming links
Remove bad
URLs, analyze
content
keywords, and
improve HTML

7. What can it do 4 u?
Manage PPC
campaigns
Create, track and
implement online surveys
Push social content, listen,
amplify content w/ social ads,
respond in real-time
Daily, Weekly,
Monthly and
quarterly revenue
reports
Visitor
retention
shows visitor
loyalty

8. What can it do 4 u?
Check traffic sources:
organic and paid referrals,
and page ranking
Track purchases, items
added to cart, page
views, and other
visitors stats
First and last
touch details for
marketing
channels100+ ways to
customize “special
items” you want to
keep tabs on
100
PLUS
Integrates with
Adobe Marketing
Technology

9. • Basic is free, while Premium
options are available at an
additional fee
• No official support, creditable
Google forums
• Limited number of metrics
• Track up to 4 goals
• Cookies: 30 days
• Limited interface capabilities
• Restricted data segmentation
• Mobile tracking
• Paid
• 24-hour weekday support
• Over 100 metrics
• Track 100’s of goals, events
and metrics
• Cookies: 15 years
• Large interface capabilities
with a diverse number of
programs
• Varied options for data
segmentation
• Detailed mobile segmenting