A referral is an opportunity to do business with someone interested in a product or service. A good referral has an immediate need, a willing prospect, and interest in meeting to get work done. Good referrals are confirmed and followed up on. Bad referrals lack these core ingredients and are vague promises. Good referral processes understand needs, involve both parties, confirm details, and follow up on meetings.

1. Good Referrals Vs
Bad Referrals

2. What is Referral?
“A Referral is an opportunity to do business with someone in the
market to buy your product or service.”

3. Good Referral Vs Bad Referral
Core Ingredients of Good
referral:
■ An immediate/certain need.
■ Prospect is willing to accept
calls.
■ Prospect shows interest for
meet & get the work done.
■ Absence of vague future
promises.
Bad Referral: Absence of
above core Ingredients turns
your referral in to Bad
Referral.

4. What does good referral look like?
Your Process needs to cover these elements.
1. Understand the needs.
2. Talk to both parties.
3. Followed by Conformation.
4. Possibly attending the meeting itself.
5. Follow up on how the meeting went.

6. Thank You!