Networking 121s are an effective tool for BNI members to boost their business through referrals. 121 meetings between members help build understanding of each other's businesses, confidence in referring others, and ultimately increase business. To get the most from 121s, members should set targets for giving and receiving referrals each month, work to close referred business, and continually set up more 121 meetings. The goal of 121s is to build trust between members through learning each other's unique value propositions and services so they feel comfortable providing high-quality relationship referrals.