Social media provides new opportunities for marketing research through tools that allow analysis of online conversations. While there were few social media monitoring tools three years ago, there are now over 1,000 applications available. No single tool fits all needs, so marketers should evaluate options. Social media research can provide real-time and cost-effective primary and secondary research through strategy, development, and evaluation phases to identify influencers, enhance products and measure campaign success through metrics like reach and sentiment. A case study highlights how Universal Orlando used social media to reach over 350 million people about a new attraction by targeting seven influential bloggers.
Companies, by contrast, have lagged behind their customers, but they are learning that embracing this platform is not optional. Whether you are a global
FMCG, an automobile manufacturer, financial services company or a B2B technology leader, no one can afford to hesitate. At the same time, tactical,
unconnected experiments will not vault the brand forward. Integrating social media into the marketing and communications functions implies a deep
transformation not just of marketing but customer service, product development, and even the way the enterprise benchmarks success.
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
THis is the presentation on social media and its role in driving loyalty that I gave while at The Planning Agency, at the SM conference organised by Pacific Conferences in Singapore and Hong Kong.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
Companies, by contrast, have lagged behind their customers, but they are learning that embracing this platform is not optional. Whether you are a global
FMCG, an automobile manufacturer, financial services company or a B2B technology leader, no one can afford to hesitate. At the same time, tactical,
unconnected experiments will not vault the brand forward. Integrating social media into the marketing and communications functions implies a deep
transformation not just of marketing but customer service, product development, and even the way the enterprise benchmarks success.
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
THis is the presentation on social media and its role in driving loyalty that I gave while at The Planning Agency, at the SM conference organised by Pacific Conferences in Singapore and Hong Kong.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
How Leading Brands are Unleashing the Power of Social MediaBrian Cavoli
New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
Zee News - Sept16, 2008 - Investors in IPOs lost over Rs 5,000 cr in 2008Jagannadham Thunuguntla
"Out of 34 IPOs issued this calendar year, 26 of them closed below their issue price last week.
These IPOs have raised Rs 16,920 crore but the current value stands at Rs 11,562 crore. So they
are suffering a loss of 31.67 per cent," said Jagannadham Thunuguntla, Equity Head, NEXGEN
Capitals limited
How Leading Brands are Unleashing the Power of Social MediaBrian Cavoli
New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
Zee News - Sept16, 2008 - Investors in IPOs lost over Rs 5,000 cr in 2008Jagannadham Thunuguntla
"Out of 34 IPOs issued this calendar year, 26 of them closed below their issue price last week.
These IPOs have raised Rs 16,920 crore but the current value stands at Rs 11,562 crore. So they
are suffering a loss of 31.67 per cent," said Jagannadham Thunuguntla, Equity Head, NEXGEN
Capitals limited
From Elvis Presley to Oscar Wilde this huge collection of famous travel quotes will serve to inspire you to explore more of this wonderful world we live in. Read more > https://www.mercuryholidays.co.uk/oyster/features/70-top-travel-quotes-holiday-inspiration/
Kaveri engine is an afterburning turbofan project developed by the GTRE, lab under DRDO, India. GTRE is now running two separate successor engine programmes, the K9+ and the K10. Click here to know more about kaveri Engine : http://www.drdo.gov.in/drdo/English/index.jsp?pg=Kaveri.jsp
La Junta de Castilla y León, dentro del marco de actuaciones de la Estrategia Regional para la Sociedad Digital
del Conocimiento de Castilla y León 2007-2013 (en adelante ERSDI), ha puesto en marcha una serie de iniciativas
para impulsar el uso inteligente de las Nuevas Tecnologías como herramientas clave para el correcto disfrute
de los servicios y contenidos que nos ofrece la Sociedad Digital del Conocimiento.
Social media is not just a new channel or a few extra degrees in the 360° approach to marketing and communications. Social media is a fundamental shift in consumer behavior, and it requires marketers to change how they market, how they are organized and how they measure success. While brands from all across the globe have tested the waters of social media, they have tended to do so in disjointed feints that often end in failure. To achieve real business impact with social media brands and organizations must adopt a comprehensive strategic approach to integrating this new discipline. John Bell shows you how.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Golden Horseshoe Social Media Report - An interview summary of 100 CEO's and ...Neil Thornton HBA, MA
Since the inception of the internet the world has become more and more connected. Social Media is the next step in that connectivity.
No matter what sized business you operate or manage, Social Media has or is about to impact your world. From customer service, to sales, to marketing and hiring, Social Media’s effect can be felt in almost every department of most companies.
We wanted to better understand how the business community of the Golden Horseshoe in Ontario have been affected by Social Media.
The following pages is a summary of conversations and interviews we’ve had from January to March 2012 with close to 100 business owners and senior managers about how Social Media has or has not impacted them.
This is by no means a scientific study, rather it’s a collection of candid conversations and keen insights into the real world of Social Media for business.
We interviewed over 100 business owners and asked them about what they were doing with regard to social media for their business. This report details what's working, what's not and some recommendations
Week Six Lecture Welcome to the world of public relations!.docxalanfhall8953
Week Six Lecture
Welcome to the world of public relations! Just what is public relations? Is it advertising? Is it marketing? Is it community activities or crisis management? What do public relations professionals do? Has anyone known a PR professional? Exposure to this individual will reveal a flurry of unending energy and enthusiasm. One of the most important skills of this individual is the ability to develop relationships and contacts with every kind of person. A PR professional can call a CEO and have his or her phone call returned! In addition, a PR professional must possess superior writing skills as well as verbal communication skills. Could this be why Ashford faculty members hold high, rigorous standards for writing?
According to the Public Relations Society of America, public relations professionals communicate with the external publics of an organization. Is this the same as marketing or sales? No! According to Cameron, Wilcox, Reber, and Shin (2008), sales is a function of marketing. Sales is focused on an organization’s customers and selling the products of the organization. The objective of sales is to increase market share and profitability. Ogden & Ogden discuss three differences between public relations and advertising: since the organization does not pay for PR, it cannot control the message; PR may not always be positive; and the third difference is the public tends to believe the information from PR is from a trusted and reliable resource (Ogden & Ogden, 2014).
Public relations is focused on building relationships and implementing communications strategies that will build goodwill for the organization. Public relations is what we see when organizations are working on Habitat for Humanity or the Salvation Army bell ringer or the Toys for Tots campaigns. Public relations' only focus is to build a positive relationship and create goodwill with its publics. PR never thinks of sales or market share or profitability.
One important function of the public relations professional is to be the liaison between its publics and the organization in times of an emergency, conflict or crisis. Did you know there are four stages of the conflict cycle? Many organizations in our current economic downturn are experiencing layoffs, job cuts, and wage reductions. It is the PR professional's job to "spin" what is typically viewed as a negative into something positive.
Crisis management is another area of responsibility for a PR professional. A crisis is something that interferes with the normal business operation. Spilling oil into the Gulf of Mexico was clearly a crisis. Do you remember who the organization used as their initial spokesperson? British Petroleum (BP) had their CEO, Tony Hayward, in front of the cameras to reassure the public all measures were being implemented to restore the surrounding environment from the damage of the oil spill. Mr. Hayward also told the public their vessel's leak had been contained when that was not .
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
1. dmn.ca ❯ Direct Marketing ❯ May 2010
Column/Industry News 15
Unlocking the power
of social media
How to use social media in your marketing research
The concept of social media has been have the right tools you can now unlock lose out on the quality of the research. your initiative. The best example of this, is a campaign. Share of voice is one of
around forever, not too long ago over the the power of social media. Research It’s my opinion that you can have both, the story of Cindy Gordon Vice President of the easiest metrics that can be used to
Easter weekend my brother-in-law asked is typically done to give a company a or more aptly a Quali-Quant approach. New Media and Marketing Partnerships for measure success. Others can include
what all the social media hype was about? competitive advantage and reduce risk. It Some Social Media Monitoring tools allow Universal Orlando Resort. She was charged brand sentiment (whether you were
Considering the time of year, the first also has three major components: strategy you get very detailed with investigatory with marketing a new attraction for the able to move the needle from negative
analogy that came to mind was biblical. I (what to do), development (how to do it) work letting you isolate meaningful theme park called The Wizarding World of to positive), demographics such as male,
said, social media has always existed in and evaluation (did it work). conversations and opinions that really Harry Potter. Instead of spending millions female or age groups (whether you were
fact one can argue that JC himself was delivers value. For example, I’m a proud on PR and using all of the traditional able to engage an older audience or a
the first master of social media. Think Strategy father of two young boys (Dylan and channels, she elected to tell 7 people, yes specific gender). Most tools on the market
about it, he found 12 key influencers to Strategy can be accomplished by looking Gavin), prior to taking our annual trip to a only 7 people! But these were not just allow you to create custom reports to
spread his word and ensure his story was at public sentiment for a brand or product, tropical resort I always read reviews on the any random bunch of 7, they were highly effectively determine if your campaigns are
heard. More recent incarnations would then working with that data to enhance or resort. Often times it’s a mix bag of results influential bloggers who had a rabid having the desired impact. There are many
include any form of multi-level marketing release a new product or service. Having ranging from 1 star to 5 stars. I never collection of fans that religiously followed ways to deploy a SM campaign that can
such as Tupper Wear Parties, Amway, done many research projects myself, only look at the overall rating as it can be them for breaking news on Harry Potter. be distinctively tied back to results - the
Avon and host of others. Two things have I discovered online social media users misleading. The last resort we went to Gordon held a secret webcast to these key is to make it unique and social. There
changed significantly since then, access are just as likely to speak about a great had some horrible feedback, specifically 7 individuals featuring the production is a financial institute that has successfully
to information is much easier and faster, experience with a product or brand as the disco closed too early, there were no designer of the Harry Potter films and VP done this by giving an incentive to an
also traditional word-of-mouth has gone they do when the experience is not as bars open after 2 a.m. and there were too of creative for Universal. They were able to existing customer and the person they
almost completely electronic with the gratifying. many kids in the pool. I can see how this give a unique perspective on the making refer for all new accounts. This works really
onset of forums, blogs and social sites such This “unbiased” perspective is usually in could be bad for someone who is headed of the theme park to this exclusive group well as it puts the customer first and it gives
as You Tube, Digg, Facebook and Twitter. real-time and very relevant. Organizations there to party all week however this was of people. After the webcast an email was the referrer credibility with their friends as
So how can social media be used can now conduct Primary and Secondary great for me and my family. In fact the sent to the park’s opt-in email list and like they both gain from the transaction. Since
for research? Let’s begin by discussing research all within the same sandbox in 5 star ratings mostly came from young most successful viral campaigns these this campaign was never released over any
the tools. Three years ago there were a half the time and usually at half the cost. parents who loved the amenities that 7 people coupled with the emails were mass-media effort all results were purely
few companies collecting social media Our ability to listen is not constrained clearly catered to the needs of a family able to reach over 350,000,000 individuals pinned to their social presence. There are
conversations, today there are probably to just conversations about your own with younger children. Drill through the worldwide. Since Gordon’s yard stick of many great agencies out there that assist
over 1,000 applications. My guess is, three brand and products but also those of data to find the high quality posts that are success was measured on global reach, I with putting together a strategy that is
years from now the few we started with your competitors’. This information is relevant to your objectives. think we can all agree this approach was a accountable and measurable.
will still be around and most others will be extremely valuable in the strategy phase, heaping success. In conclusion, social media is not all
gone. The other thing to remember, is no as you are able to find out what works and Development hype; in fact a recent Forrester’s report
one tool fits all needs, I would encourage what doesn’t with your brand and that of Development can be accomplished by Evaluation show that the largest growing segment
marketers and agencies alike to do some the competition. mining the results from your research to Evaluation, it’s important to mention for share of interactive marketing spend
research and commit some time to Research purists may argue that this is identify the key influencers and detractors metrics, as the objectives for the research is in social media. It is projected to
evaluate a few applications. Assuming you strictly a quantitative approach and you for your brand and using them to promote must be clearly identified ahead of increase by 34 per cent from 2009-2014,
developing an execution plan, “you can’t a close second is mobile marketing.
manage what you can’t measure”. Having The SM phenomenon reminds me of
“The other thing to remember, is no one tool fits all needs, a campaign go viral is usually the objective an inspiration poster hanging in my old
I would encourage marketers and agencies alike to do of most social media campaigns, some
to drive sales or in the case of Universal to
boss’s office, it reads, “If you’re not riding
the wave of change, you may soon find
some research and commit some time to evaluate a few drive awareness. What’s important is that yourself beneath it”.
you can evaluate and create most metrics
applications. Assuming you have the right tools you can through your Social Media Monitoring Vish Ramkissoon, FSA Datalytics - Insights |
now unlock the power of social media.” tools. This can be done by establishing
benchmarks prior to, during and after
Execution | Results