The document discusses the influence of social media on organizational perception and communication strategies, emphasizing the importance of listening, engaging, and measuring interactions online. It highlights how companies are utilizing tools like Twitter for crisis communication and the significant impact of public sentiment on brand reputation. Additionally, it mentions the integration of social media in corporate sustainability messaging and the low cost of experimentation in the digital landscape.

1. Operandi
Partners
Rob Gallo

2. Influencing how others perceive
your organisation
Social media introduction
Operandi
Partners
Rob Gallo

4. “Amazing yet we are not amazed”
Source: visibletechnologies.com - Why Social Media Matters
Listen & Learn Engage & Measure

5. “Amazing yet we are not amazed”
‣ Web is only 5000 days old.
‣ Next 5000 days?
‣ The One - ʻa growing sphereʼ
‣ “Respond to it like an organism,
a bacteria.” Kevin Kelly.

6. Ext. Comms - new raw materials
Evolution of
location services

7. Ext. Comms - new raw materials
What happens when
language barriers come
down?

8. Ext. Comms - new raw materials
What happens when
language barriers come
down?

9. Ext. Comms - new raw materials
What happens when
language barriers come
down?

10. Ext. Comms - new raw materials
Buildings as
your canvas
Links:
http://www.youtube.com/watch?
v=34IkhwE95e8
http://www.youtube.com/watch?
v=O0XKmU5hF5s

11. World of Twitter...
‣ A Tweet in Time Can Avert PR Mess
‣ PepsiCo German Trade Ad
‣ Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among
others, deploying software & assigning employees to monitor
blogs Twitter etc.
‣ New tool for crisis comms
http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html
http://online.wsj.com/article/SB124925830240300343.html
http://edgeperspectives.typepad.com/edge_perspectives/2009/08/defining-the-big-shift.html
http://online.wsj.com/article/SB124925830240300343.html

12. World of Twitter...
‣ Can also create a PR mess
‣ The Habitat Effect, UK
‣ hijacked Twitterʼs trending topics - #iranelection
http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html
http://online.wsj.com/article/SB124925830240300343.html
http://edgeperspectives.typepad.com/edge_perspectives/2009/08/defining-the-big-shift.html
http://online.wsj.com/article/SB124925830240300343.html

13. Great tools: Feedly.com

14. Great tools: Feedly.com

15. Great tools: TweetDeck.com

16. Great tools: TweetDeck.com

17. Want to be inspired by social
media?

18. Want to be inspired by social
media?
‣ Big corporates arenʼt
always the most
innovative.
‣ NGOs, pressure
groups, your friends/
family
cost of experimentation is
approaching zero.

19. The Power of
United
(Airlines)
Breaks
Guitars
http://www.youtube.com/watch?
v=5YGc4zOqozo&feature=player_
embedded
5,970,738 views

20. The Power of
Shell Hell
http://www.youtube.com/watch?
v=S0QTxz5rTxU&feature=player_
embedded
5,651 views

21. Getting Your Good Work Out There

22. Getting Your Good Work Out There
Intel: using social media to
propagate sustainability message
‣ Business is integrating with
Facebook
‣ Building “Community of interests”

23. Getting Your Good Work Out There
Intel: using social media
to propagate
sustainability message

24. Getting Your Good Work Out There
Intel: using social media
to propagate
sustainability message

25. Contact details:
Rob Gallo
T: +44 (0) 7912 763 853
E: rob@operandipartners.com
Follow: @robgallo
www.operandipartners.com
Operandi Partners Limited
UK | VAT No. 970 8697 65
Company number: 06886910
COPYRIGHT, 2009