Social businesses are arguably the next generation of business; a new model of operating, and interacting. They are businesses where success is based on the participation of all, rather than the outputs of a few. Strategists Maggie...
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
I completed this analysis of Twitter conversation traffic during a webinar hosted by HubSpot with salesforce.com during my MBA summer internship at salesforce. We used Radian6 to analyze the conversation and questions on Twitter.
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
I completed this analysis of Twitter conversation traffic during a webinar hosted by HubSpot with salesforce.com during my MBA summer internship at salesforce. We used Radian6 to analyze the conversation and questions on Twitter.
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Employee Engagement and Social Media Pecha Kucha - Caroline KealeyCarolineKealey
Caroline Kealey's Pecha Kucha presentation on Employee Engagement and Social Media for the February 9, 2011 Conference Board of Canada’s Public Sector Human Resources Conference, HR Excellence in a Changing World.
Connect with Caroline Kealey at Ingenium Communications:
WEBSITE: http://www.ingeniumcommunications.com
TWITTER: @CarolineKealey
SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
Not very long ago, social media was a diversion that most business leaders considered a time-waster. But today it's obvious that word-of-mouth has a momentous impact on brands and that social media can be a goldmine of customer insight.
This paper provides perspective on the growth of social interactions in business, Voice of Customer pitfalls, and the role of sentiment analysis to mine customer insight.
You'll learn:
How to capitalize on unstructured and unsolicited feedback
To translate insight into action by integrating social channels into your existing processes
The top business applications for social media
The age of Social Customer is here. Are you ready to engage?
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
In today’s connected culture, earning and maintaining attention is hard.
Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about ‘what’s next.’
Building relationships is about humanity: People respond to being asked for help.. It’s no longer about attention or loyalty, its about a shared sense of purpose. From Tom’s to Patagonia, mission is key.
Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obama’s digital relationship-building operation. He joins Barefoot Proximity’s strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers.
1. How should marketers and movements think about strategy in today’s digital climate? Do traditional funnels and channel thinking still matter?
2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale?
3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers don’t matter?
Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."
Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, ...BBDO
SXSW has come and gone in a flash, and along with it, the annual outpouring of agency trend spotters choosing the five, seven, or ten key trends from this year’s festival. Most of these are put forth as they might apply to an entire agency – or all kinds of brands – which can sometimes result in a scope that is too wide to be impactful. So this year, the Digital Lab decided to approach our trends report a bit differently, and asked four BBDOers from across different disciplines to address key highlights from their respective areas of expertise.
The Digital Lab @ SXSW 2015: Don't Miss These Panels!BBDO
SXSW Interactive 2015 is set to take off! This year’s festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make.
So, the Digital Lab has assembled its own day-by-day “curated tour” of SXSW specifically for brands and marketers.
We’ll also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
Responsive & Adaptive Design: Delivering Websites That Delight Your UsersBBDO
Considering that mobile and tablet users constitute an ever-growing share Internet traffic, designing websites with a mobile-first strategy is crucial to a sites success. This paper considers the two UX design techniques that can bring beautiful web design to the smaller screen.
Did you know that consumer reviews are trusted 12x more than product descriptions from brands and manufacturers? Considering the importance of consumer reviews, brands should be putting an active effort into managing their social CRM. This paper describes how to build the foundations of successful social CRM.
Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
The era of organic reach on the Facebook platform has seemingly come to an end, giving rise to an era in which paid reach is the only method for guaranteed reach. This paper examines how brands and marketers can adapt to this new era.
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs.
Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
As a teaser for our thought piece on APIs, we decided to illustrate the power of APIs by imagining how our personal lives might be affected by these platforms over the next decade. This graphic shows just a few of the changes and innovations we can expect by 2025, enabled by the open API revolution and the explosion of developers using APIs as a foundation for personal and professional projects.
in 2012, citizens of the world gathered in front of television sets, smartphones, tablet devices, and computers to watch the action of the Olympic Games unfold in London. However, our research report "Meet the Screens" taught us that not all screens were created equal. Using insights from this report as a lens, BBDO and Proximity investigated how different countries are expected to consume Olympic Games content.
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
A white paper focused on the driving factors and future implications of location based services and associated mobile innovation. This paper is presented by The Digital Lab and written by Keith Pinney, Channel Planning Directory...
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. 2
EXECUTIVE SUMMARY
Four in every five Internet users are on social networks – that’s something like 1.43 billion
users connecting via wikis, blogs, Facebook, Twitter, Tumblr or any number of other existing
or emerging shared spaces.
While the purpose of each social site may be different, the reason people use these sites
is arguably the same: people want to participate, to be a part of something bigger or to just
gain assurance of their place in the world.
We play different roles in social too. It’s often noted that less than 10% of people on
the Internet are creating or changing content. The rest are watching. Yet whether as
a contributor, driver or voyeur, all Internet users are participating at some level.
Our participation in online social networks is often for the benefit of our offline world.
That dress we saw our friend’s friend wear on Facebook becomes the style we want
to wear. Your mate encourages you to sign up on a blog so you can agree to his/her
choice of eatery for when you next meet.
It’s part of human nature; people want
to participate, and that’s true at work
just as it is in other parts of our lives
Ross Chestney, head of
communications services
at BT
“
”
3. 3
For most of us, social networks are still something of a personal affair, something we use at
work but not necessarily for work, or at least not in an official manner. We flick between our
inboxes and our social networks. We interrupt sometimes more menial tasks with something
lighter, like scrolling through Facebook.
Many businesses find this interruption a threat to productivity and take the seemingly
extreme measure of blocking social networks in the work environment. They assume
employees will be more efficient if they are restricted to a more formal set of work tools,
such as emails, meetings and PowerPoint presentations.
An [enlightened] minority of businesses, however, believe the opposite. They have
augmented their traditional tool chest with social networking tools and practices.
Rather than seeing social networking as something to be controlled, they embrace
the participatory nature of social networks, the collective action it spurs and the
transparency that it demands.
They create and encourage new connections between employees, suppliers, partners
and consumers and are gaining efficiencies of a different kind. Rather than efficiency being
measured by silo outputs, a social business gains efficiency by sharing tasks across the
business. Ideas are sought from a broader range of stakeholders, with improvements being
made to a range of less obvious measures such as turnaround times, speed to market, and
customer responsiveness.
The culture of a social business is happily suffering from hierarchical anemia. Processes
exist to be challenged and the lines between employee, management, suppliers, partners
and customers are increasingly blurred. These social businesses endorse cross-pollination
and as a result the ecosystem begins to operate more organically.
Like every popular mode of communication, social networks have had an impact on how
we view or understand the world we’re involved in. The immediacy of social and its content,
however, allows that view to be more agile; that understanding, more fluid; the solutions we
put in place, more flexible.
Social businesses are arguably the next generation of business; a new model of operating,
and interacting. They are businesses where success is based on the participation of all,
rather than the outputs of a few.
4. 4
The term “social business” is not new but it is the use of this term combined with the idea
of a business model that is.
A social business model is one that lives, breathes and accepts social networking
tools and practices as the cornerstones of communication, knowledge sharing and
interaction. A social business has arguably accepted that collaboration is better than
closed doors; that the opinion, insight and drive of every employee, customer or partner
are valuable. More than that, it provides assurance and creates virtuous feedback loops,
recognizing the value of all contributions made.
SOCIAL BUSINESS
Time to participate?
A social business is an organization that has
put in place the strategies, technologies and
processes to systematically engage
all the individuals of its ecosystem
(employees, customers,
partners, suppliers) to
maximize cocreated
value.
6. 6
The idea of a community-based business model, where everyone in the company
ecosystem cocreate happily may sound a bit utopian and even proponents agree that
theory and reality take time to come together.
Fad or not, few can deny that social networks have changed the way people and brands
interact. Social media has enabled every brand to become a publisher and to start an online
community. Social media is real time. It breaks down the walls between those “inside” the
business and invites those “outside” the business, in. Consumers can interact with a brand
in ways not seen before. A brand that interacts and is responsive and transparent can
quickly become a hero — and just as quickly become a villain if consumers feel disengaged.
Yet for many brands the free flow of participation and engagement hasn’t happened and
instead, the results in social have been poorer than anticipated.
BUSINESS FAD OR
SMART REALITY?
Only 9% expect to fully integrate
social technologies across
the business.
7. 7
There are many possible reasons for poor results in social, however, it is hard to deny the
impact of conservatism, overzealous moderation and lack of feedback as reasons why an
online community fails.
If we think about the way people interact in the real world, we see that communities are
usually born of a shared interest. Communities need leaders to inspire and guide them but
actual participation is often moderated by instinct and a moral compass. Equally, each
community member knows that there will be an exchange of value and will participate within
the rules on this assurance.
Clever brands know this about communities, which is why there is an abundance of
cocreated campaigns. Whether like LEGO Factory, where cocreation is about harnessing
passionate loyalists to imagine new block shapes, or Doritos, who sourced advertising
content from creative consumers, the customer-made trend is not new.
A social business model operates in much the same way as cocreated campaigns,
but bigger. The model recognizes how people interact outside of the work environment
and understands that if participation is encouraged, the pool of ideas a company can draw
from will expand. The more people on the web, the more combinations of possible ideas.
Yet despite the plethora of proof points and the accepted appetite for cocreation and open
social networking, few businesses seem to have adopted a social business model.
If consumers have authority to cocreate products or advertising simply because they use
said products, surely those who work in the business, and within the wider business
ecosystem, have equal, if not more authority, to cocreate too.
8. 8
Those that have adopted a social enterprise model are undoubtedly ahead of the curve.
IBM has been a leader in social business for years, adopting several different models
to satisfy the needs of all stakeholders, from internal employees now preferring social
platforms over email, to external tech consultants utilizing such platforms for learning
and training purposes.
As an undisputed leader, IBM using its 2012 Social Business Study to better understand
why the lag in adoption of social business models. The critical finding was a lack of
knowledge. A critical gap is apparent between executives’ knowledge of social media
and its uses for the company.
Ahead of the curve
A 2012 study by AIIM indicated that while
“two-thirds of businesses are now using
social technology for marketing and
related functions” only 9% expect
to fully integrate social
technologies across
the business.
9. 9
The desire to increase social technology investment is high (46% of companies), but the
surety about the impact of increasing the reach of social across the business is much
less ambitious.
Connecting with customers on social networks outside company walls is well understood
but bringing that technology within company walls is still the purview of those at the leading
edge of the adoption curve.
http://zdnet.com/blog/hinchcliffe
10. 10
Under the construct of a traditional business, the propagation and development of ideas
can be difficult. Consider that for every four projects that enter development, only one makes
it to market or that at launch, at least 1 in 3 products fail despite high development costs,
deep research and planning.
New projects are often conceived from lengthy market research and bought to life by the
work of a few. The research can become outdated as the development process ensues,
and as time is taken to engage individual stakeholders and groups.
Rather than gating ideas as “necessary to compete,” or “testing well in research,” a social
business uses the amplificatory nature of social to generate a larger pool of ideas. It uses
this larger number of ideas and a more ready pool of contributors to test, develop, retest and
refine the ideas in real time.
“KNOWLEDGEMENT” VS.
MANAGEMENT.
At launch, at least 1 in 3 products
fail despite high development costs,
deep research and planning.
11. 11
These options are still funneled, even moderated, by the business but it is the open-
source approach to problem solving (or open innovation) that allows a social business
to be adaptive, responsive and even, at times, leading edge, in their market.
Like with all social media led activity, the more attuned you are to what’s being said,
the more successfully you can find the germ of a great idea. Moving from managing
the data to knowing what the data is telling you is key for a social business model
to succeed.
There are two types of data a social business needs to look out for. Big data — aptly
named and referring to identifying patterns amongst the plethora of small data points
flowing in on a daily basis. And individualized data – not only acknowledging individuals
but understanding how individuals operate within the group that is formed. As with any
community, some individuals will speak louder and more often than others.
Big data is the navigator: helping to find new routes, provide direction, and steer the
business towards the right opportunities. It requires a shift from churning out finished
activity to sifting through enormous data points, processing these, and plotting actions
to be seeded, discussed and formulated.
Individualized data is about appreciating the value of contributors.
Value could be expressed as knowing how to tap into the value of members of the
ecosystem. Within businesses, there is often a mountain of knowledge, ideas and
information — amplified by the increasingly transient nature of careers.
Critical business knowledge can be hidden in minds and archived filing systems or lost
in printed papers and notebooks. And those gems are known about by a few.
Using social tools, this insight and knowledge can be teased out more readily.
12. 12
The value an individual brings to a social business could also be seen as their ability to rally,
contribute, and create action.
Either way, individualized data if monitored ensures contributors are recognized. A study by
Insites Consulting in 2012 claims that “eight out of 10 consumers want to help in cocreating
projects of companies they like. The only thing they ask in return: give us feedback on what
you do with our input.”
That idea of feedback is also what governs social communities. But more on that later.
Having more ideas, greater access to knowledge, and a more traceable timeline of that
information is undoubtedly compelling. Trickier is step changing a business enough to
be able to take advantage of the benefits offered by a social business model.
14. 14
More ideas, cocreation, cross-pollination and data management add creativity to a
business. But that is only one part of implementing a social business model. The right tools,
processes and attitudes are needed to truly build a social business model; to take ideas
to market and add agility to the equation.
British Telecom has implemented a social business model. They saw a shift in protocols,
attitudes and culture as adept digital natives, a group of young people used to conversing
via social networks began entering the workforce. They used chat and networks more
readily for discovery than did their older counterparts, and challenged hierarchical
expectations and boundaries.
“They function differently; they are informal and will fire stuff off quickly to anyone, they are
not scared of picking up the phone and speaking to the most senior manager. This breaks
down the traditional business barriers, a culture where people hid comfortably in their silos.”
But more than that, British Telecom saw the benefits — not expressed in traditional bottom
line business metrics — but in the participation and engagement levels of employees.
So they added tools: blogs to test ideas and communicate lessons gained at conferences
or external meetings; Sharepoint as a project workspace to enable additional project team
collaboration; digital channels to communicate news, announcement or encouraging
podcasts of user generated material; and of course social networking tools to connect
people through skills and interests.
Breaking down silos between teams and encouraging cross-pollination of ideas requires
businesses to smash existing expectations of hierarchy. A graduate may just as likely hold
the key to a complex business problem as a tenured manager may.
BECOMING A MODEL
OF SOCIAL BUSINESS
15. 15
And it is the openness of a social business model that can be the most difficult for
businesses to adapt to. Industries have been built around corporate communications, brand
reputation, and top-down, need-to-know management styles. Trusting everyone within
the business ecosystem can be difficult when transparency is increased. Even proponents
agree that there is an increased risk of indiscretions.
But the social business needs to balance this with the understanding and belief that few
employees actually want to damage the reputation of the brand or business they work for.
Most businesses today have already deployed guidelines and/or training in social media,
and the most successful social business models used encourage responsible practices
and communicate their belief in their employees over deploying stifling control tactics that
limit interactions or quash creativity.
Equally, the system can be self-policing. Many psychologists have studied the
Prisoner’s Dilemma and know that the what-if scenarios plotted by this dilemma can
be counterbalanced by assurance: that is, knowing the cost-benefit of each scenario.
It proposes that humans are less likely to be simply altruistic in their decisions to signal
a cheat or thief, their decision, and more likely instead to weigh up the need for collective
action if one or two in the group threaten the security of the others. In simple terms,
the feedback loop will be self-policing so long as you provide assurance that you
are listening.
Toyota is another company employing social business practices across its ecosystem.
Breaking down traditional supplier barriers, Toyota began to train suppliers in how to
best organize their business to satisfy the industry. This training and openness wasn’t for
altruistic purposes. Toyota knew they were benefiting their competitors also. But, they knew
they would have the same benefits as their competitors with the added advantage of a
highly engaged supplier network.
16. 16
Unfortunately, traditional ROI measures aren’t applicable when assessing the benefits
of implementing a social business model. Those operating a social business model
seem simply to cite the value to the business as self-evident.
Self-evident, however, is a difficult sell in any culture-changing, technology-dependent
business case!
Better then is to talk in terms of comparisons. When shifting from offline to online, email
businesses measured the move in terms of productivity — or the efficiency of workers.
But the definition of productivity has changed since the advent of email. Remote work
spaces and an always-on mobilized work-force are efficient.
Rather, social businesses look at the efficiency of the entire ecosystem, using measures such
as improved speed to market of NPD, response times, customer sentiment, and employee and
supplier engagement. Putting a line in the sand as to how much a social business model will
improve these attributes is arguably linked to how open and agile the social business model is.
SIMPLE METRICS
17. 17
Whether we’re interacting within a social circle, adding our creative voice to a collective one,
or simply scanning, absorbing and commentating offline, for most, social has amplified our
ability to imagine more than what we see everyday.
Before, we may have accepted what we had heard on the news, but now we can challenge
the reported media and investigate new opinions. Before, we may have accepted the town
gossip, now we can hear more from the horse’s mouth. Before, we may have struggled to
solve a conundrum with a few trusted colleagues, but now we can open source solutions.
Participation in social isn’t altruistic; it is arguably driven by self-interest and it is this that
makes social such a powerful tool not only in our private lives but also in business.
The challenges posed by social media have confounded many businesses. Social media
is real time. It does close the gap between businesses and consumers, increasingly placing
much of the control of the relationship in the consumer’s hand.
A social business model conceivably dilutes this control even further. But a new control
arises. Shifting from churning to channeling, from management to “knowledge-ment.”
It does sound utopian. But also very efficient.
TIME TO PARTICIPATE?
18. 18
Most businesses today recognize there are benefits to be reaped from a CSR program,
but often the issue is less about desire and more about mobilizing your community to act.
American Express tackled mobilization through social, creating a multidimensional
charitable program that works only if the AMEX community gets involved. Aptly named
“The Members Project,” the narrative is simple: change is possible if we take it one step
at a time.
Using Facebook as the hub, AMEX presented fans with multiple opportunities to make
a difference, whether by donating, voting for a charity to receive funds, volunteering or
simply telling friends via a social share.
To amplify the project, AMEX partnered with Glee, adding an element of celebrity, and,
at the same time, introduced multiple channels through which they propagated their cause
and intent. From TV to cinema, every reference drove fans back to social channels using
interactivity and tangible member rewards to encourage action.
Social good came from social networks.
Through co-creation, participation and
reward, encouraging a broader community
to help shape AMEX’s CSR program, this
model has resulted in millions being donated
to fan-selected charities, chosen from a base
of over 750,000 fans.
CASE STUDY:
AMEX MEMBERS’ PROJECT
USING SOCIAL MODELS TO DRIVE SOCIAL GOOD
19. 19
• Institute of Electrical and Electronic Engineers 1978, . C. R. Licklider and Albert Vezza
• http://socrates.berkeley.edu/~scotch/innovation/inventing_email.pdf
• http://www.ted.com/talks/howard_rheingold_on_collaboration.html
• “Can Social media show you the money’ David Taylor, Market Leader, Q1, 2013
• “Social business: a way to reinvent marketing”, Mahesh Enjeti, Market Leader, Q1, 2013
• http://www.socialbusinessforum.com/what-is-social-business/
• British Telecom Case Study http://richarddennison.files.wordpress.com/
2008/09/ci-digital-generation-bt.pdf
• http://searchenginewatch.com/article/2167518/Worldwide-Social-Media-Usage-
Trends-in-2012
• “Social Business Design” Dachis Group: Jeffrey Dachis et al. 2009
• Rick Smolan: Can Big Data Change Who You Are?
• http://www.youtube.com/watch?v=8CrwICToUqw&list=PLE50FC91A844EEC33&index=6
• 4 Great Ways to Leverage User Generated Content, Sept 2012
• http://www.postadvertising.com/2012/09/4-great-ways-to-leverage-user-generated-content/
• Co-Creating Brands and Campaigns via Customer Communities, 27 Nov 2012
• http://www.slideshare.net/TomDeRuyck/cocreating-brands-campaigns-
via-customer-communities
• When Co-Creation becomes the beating heart of marketing, Companies Win, 29 Nov 2012
• http://www.fastcompany.com/3003448/when-co-creation-becomes-beating-heart-marketing-
companies-win
• http://en.wikipedia.org/wiki/Social_business
• http://midsizeinsider.com/en-us/article/struggling-with-social-media-study-find
• http://www.gsb.stanford.edu/cldr/research/surveys/social.html
• http://hbr.org/web/slideshows/social-media-what-most-companies-dont-know/3-slide
References
20. 20
About the Authors
Maggie Christie
Director of Integration, Proximity Auckland.
With over 25 years in both client and agency sides, Maggie has recently
joined Colenso BBDO to help continue the evolution of the Colenso BBDO
and the AIM Proximity model.
Her experience spans Europe, North America and New Zealand, and across
multiple industries – financial services (Lloyds Insurance, UDC Finance,
Bank of New Zealand, ANZ), telecommunications (Telecom and Vodafone),
Utilities (Contact Energy), Loyalty Programs (Loyalty New Zealand
– Fly Buys) and many other industries (Yellow, SkyCity, etc.).
Maggie is a passionate direct marketer who was integral in the startup of
AIM Direct Wellington (later AIM Proximity) and, more recently, RAPP Tribal.
She understands the importance of insights to drive results and ultimately
provide effective business solutions whatever the channel.
Phone +64 9 361 0100
Mobile +64 27 205 1710
Email maggie.christie@proximity.co.nz
Michegro Chisholm
Michegro is a Senior Planner and Strategist at Proximity Auckland in
New Zealand. She is an experienced direct practitioner with a strong
background in both agency and client sides of the business. Michegro
is part of the wider Proximity Auckland team; the number-one direct
agency in the world for 2013.