This document summarizes a presentation by Brian C. Gray on virtual and mobile library services. Gray discussed how libraries can meet users' needs through virtual chat, text messaging, video, and platforms like Second Life. He noted that over 60% of Americans use wireless devices and 90% of consumer traffic will be video by 2013. Gray emphasized that libraries should consider users' times and places of need, watch how users are interacting with information on mobile devices, and ensure information needs are driving the tools libraries provide rather than defaulting to vendor options. Libraries need to actively engage with virtual and mobile services to remain relevant for users.

1. Think Ahead. Think Opportunity:An OLC Education Event for Ohio's Libraries March 31, 2010http://www.olc.org/Going to the NeedVirtual & Mobile Library ServicesBrian C. GrayHead of Reference & Engineering LibrarianKelvin Smith Library, Case Western Reserve University

2. Presentation online:http://www.slideshare.net/bcg8

3. We wish everyone worked in the library…

4. College-Based Librarian

5. College-Based Librarian

6. “Librarian in the Laboratory”

10. Consideringtime & placeof need?

11. Virtual Chat & IM

12. Text Messaging & Skype

13. VideoIn June of 2009, CISCO estimated that 90% of all consumer IP traffic will be video by 2013.

19. Plug-in Page

20. Second Life

21. Mobile Access toData and Information62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work.Pew InternetMar 5, 2008http://www.pewinternet.org/Reports/2008/ Mobile-Access-to-Data-and-Information.aspx

22. Wireless Internet UseMore than half of adult Americans have accessed the internet wirelessly on some device, such as a laptop, cell phone, MP3 player, or game console.Pew InternetJul 22, 2009http://www.pewinternet.org/Reports/2009/ 12-Wireless-Internet-Use.aspx

23. Wireless Internet UseOn the typical day, nearly one-fifth (19%) of Americans use the internet on a mobile device, up substantially from the 11% level recorded in December 2007.Pew InternetJul 22, 2009http://www.pewinternet.org/Reports/2009/ 12-Wireless-Internet-Use.aspx

24. Teens and Mobile Phones Over the Past Five Years: Pew Internet Looks BackCell phone ownership among adults has risen to 85% as ofApril 2009.Pew InternetAug 19, 2009http://www.authoring.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx

25. Teens and Mobile Phones Over the Past Five Years: Pew Internet Looks BackMobile phone use has climbed steadily among teens ages 12 to 17 to 71% in early 2008.Pew InternetAug 19, 2009http://www.authoring.pewinternet.org/Reports/2009/ 14--Teens-and-Mobile-Phones-Data-Memo.aspx

26. Mobile Interfaces

28. Phone Web Emulatorhttp://iphonetester.com/http://www.testiphone.com/

29. E-Devices

30. Are we listening to our users?Are we watching our users?Are the info needs driving the tools?Are libraries defaulting to info vendors?Lets Make Sure We Are In The Game!

31. Going to the Need: Virtual and Mobile Library Services Brian C. GrayKelvin Smith Library, Case Western Reserve University bcg8@case.eduhttp://www.slideshare.net/bcg8http://blog.case.edu/bcg8/http://www.squidoo.com/library2point0