The document discusses how libraries can increase the value of their history by adopting web 2.0 technologies like blogs, wikis, podcasts, and social media. It emphasizes that web 2.0 allows for collaboration, participation, user-generated content and decentralization. The document provides examples of how libraries can get started with web 2.0, including exploring existing tools, learning from experts, and experimenting hands-on.

1. Increasing the Value of Our History with the Web Brian C. Gray Case Western Reserve University Kelvin Smith Library Head of Reference & Engineering Librarian Society of Ohio Archivists Spring Program, Plenary, May 8, 2008

2. Today & the Future Why, how, when, etc. Potential challenges Learning web 2.0 Examples & best practices Squash the fear and jumpstart new environments, processes, & methods

3. It is not too late Do not panic, web 2.0 implementations are still fairly new, you are not the last Library job ads: NextGen Librarian Librarian 2.0 Need for various web 2.0 skills “ Gamey” librarian Library school classes & workshops

4. It Can Be Simple Not every tool and technique works for every need and/or user I do not have time… I do not have money… The old way works… Try to leave with one potential new tool or idea for personal or professional usage

5. Methods of the Past In-person Events Phone Promotional Signage Microfilm Email Static Internet (web 1.0)

6. Technology & Generational Changes Blogs Wikis Video Podcasts Photosharing Tagging, social bookmarking RSS 3-D web (Second Life)

7. Why Web 2.0? Key concepts or focus points: Collaboration & sharing Participant’s ownership in activities Creation & creativity Web-based rather than software based Data/information Social Connections/relationships Trust (2-way)

8. Web 2.0 Concepts Enrichment Can be personalized Participation Decentralized User “tagged” or defined Experiences Remixable Behavior rather than the actual tools Beyond static web pages

9. The Long Tail No longer just focusing on the majority of users or the primary “hits” Web 2.0 allows exposure of information, data, images, etc. to the “niche” users

10. http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html#mememap

11. Where do I start? Look at the examples that exist Many of these tools are simple and require minimal web skills Read and learn from the experts Hands-on, get dirty, and play

12. Learning 2.0 http://plcmclearning.blogspot.com/ Public Library of Charlotte & Mecklenburg County Helene Blowers

13. Learning 2.0 23 Things over couple of months Incentives for staff Creative Commons License Self-paced or guided Exploration of web 2.0 basics The model for bringing everything under one umbrella

14. Learning 2.0 Blogging Photos RSS Tagging Wikis Online applications Podcasts Many other tools

17. http://technorati.com/weblog/2007/04/328.html

18. http://technorati.com/weblog/2007/04/328.html

19. Spam Blogs (Splogs) Technorati has been tracking between 3,000 - 7,000 new splogs created each day Significant spike in splog creation during early December, when 11,000 splogs created each day http://technorati.com/weblog/2007/04/328.html

20. http://technorati.com/weblog/2007/04/328.html

21. http://technorati.com/weblog/2007/04/328.html

22. http://technorati.com/weblog/2007/04/328.html

23. http://technorati.com/weblog/2007/04/328.html

24. Do you recognize RSS?

25. RSS RSS drives the data transfer in many web 2.0 tools Efficient way to share news and data, plus support research User initiated subscriptions to a “web address containing data”

26. KSL RSS Feeds

28. PBwiki

31. Visual Screencasts Movies Flash

38. Podcasts

44. Second Life

45. SL Conferences

46. Cleveland Public Library

50. Renaissance Island

51. Vincent Van Gogh

52. SL Libraries

53. Brian C. Gray Head of Reference & Engineering Librarian Case Western Reserve University Kelvin Smith Library bcg8@case.edu or (216) 368-8685 http://blog.case.edu/bcg8/ http://www.squidoo.com/library2point0/ http://www.slideshare.net/bcg8