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Shriya Arora
SeniorData Engineer
Personalization Analytics
Streaming datasets for
Personalization
What is Netflix’s Mission?
Entertaining you by allowing you to stream
content anywhere, anytime
What is Netflix’s Mission?
Entertaining you by allowing you to stream personalized
content anywhere, anytime
How much data do we process to have a personalized Netflix for everyone?
● 93M+ active members
● 125M hours/ day
● 190 countries with
unique catalogs
● 450B unique events/day
● 600+ Kafka topics
Image credit:http://www.bigwisdom.net/
Data Infrastructure
Rawdata
(S3/hdfs)
Stream
Processing
(Spark, Flink …)
Processed data
(Tables/Indexers)
Batch processing
(Spark/Pig/Hive/MR)
Application instances
Keystone
Ingestion
Pipeline
Rohan’stalk
tomorrow
@12:20
User watches a
video on Netflix
Data flows through
Netflix Servers
Our problem: Using user plays for feature generation, discovery, clustering ..
Why have data later when you can have it now?
● Business Wins
○ Algorithms can be trained with the latest + greatest data
○ Enhances research
○ Creates opportunity for new types of algorithms
● Technical Wins
○ Save on storage costs
○ Avoid long running jobs
Source of Discovery / Source of Play
Source-of-Discovery pipeline
Playback
sessions
Spark- Streaming app
Discovery
service
REST API
Video Metadata
Backup
Spark Streaming
● Needs a StreamingContext and a batch duration
● Data received in DStreams, which are easily converted to RDDs
● Support all fundamental RDD transformations and operations
● Time-based windowing
● Checkpointing support for resilience to failures
● Deployment
Performance tuning your Spark streaming application
Performance tuning your Spark streaming application
● Choice of micro-batch interval
○ The most important parameter
● Cluster memory
○ Large batch intervals need more memory
● Parallelism
○ DStreams naturally partitioned to Kafka partitions
○ Repartition can help with increased parallelism at the cost of shuffle
● # of CPUs
○ <= number of tasks
○ Depends on howcomputationally intensive your processing is
Performance tuning your Spark streaming application
Challenges with Spark
● Not a ‘pure’ event streaming system
○ Minimum latency of batchinterval
○ Un-intuitive to design for a stream-only world
● Choice of batch interval is a little too critical
○ Everythingcan go wrong, if you choose this wrong
○ Build-up of schedulingdelaycan leadto data loss
● Only time-based windowing*
○ Cannot be used to solve session-stitching use cases, or trigger based event aggregations
* I used 1.6.1
Challenges with Streaming
● Pioneer Tax
○ Training ML models on streaming data
is new ground
● Increased criticality of outages
○ Batch failures have to be addressed
urgently, Streaming failureshave to be
addressed immediately.
● Infrastructure investment
○ Monitoring, Alerts,
○ Non-trivial deployments
There are two kinds
of pain...
Questions?
Stay in touch!
@NetflixData

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Going Real-Time: Creating Frequently-Updating Datasets for Personalization: Spark Summit East talk by Shriya Arora

  • 1. Shriya Arora SeniorData Engineer Personalization Analytics Streaming datasets for Personalization
  • 2. What is Netflix’s Mission? Entertaining you by allowing you to stream content anywhere, anytime
  • 3. What is Netflix’s Mission? Entertaining you by allowing you to stream personalized content anywhere, anytime
  • 4. How much data do we process to have a personalized Netflix for everyone? ● 93M+ active members ● 125M hours/ day ● 190 countries with unique catalogs ● 450B unique events/day ● 600+ Kafka topics Image credit:http://www.bigwisdom.net/
  • 5.
  • 6. Data Infrastructure Rawdata (S3/hdfs) Stream Processing (Spark, Flink …) Processed data (Tables/Indexers) Batch processing (Spark/Pig/Hive/MR) Application instances Keystone Ingestion Pipeline Rohan’stalk tomorrow @12:20
  • 7. User watches a video on Netflix Data flows through Netflix Servers Our problem: Using user plays for feature generation, discovery, clustering ..
  • 8. Why have data later when you can have it now? ● Business Wins ○ Algorithms can be trained with the latest + greatest data ○ Enhances research ○ Creates opportunity for new types of algorithms ● Technical Wins ○ Save on storage costs ○ Avoid long running jobs
  • 9. Source of Discovery / Source of Play
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  • 11. Spark Streaming ● Needs a StreamingContext and a batch duration ● Data received in DStreams, which are easily converted to RDDs ● Support all fundamental RDD transformations and operations ● Time-based windowing ● Checkpointing support for resilience to failures ● Deployment
  • 12. Performance tuning your Spark streaming application
  • 13. Performance tuning your Spark streaming application ● Choice of micro-batch interval ○ The most important parameter ● Cluster memory ○ Large batch intervals need more memory ● Parallelism ○ DStreams naturally partitioned to Kafka partitions ○ Repartition can help with increased parallelism at the cost of shuffle ● # of CPUs ○ <= number of tasks ○ Depends on howcomputationally intensive your processing is
  • 14. Performance tuning your Spark streaming application
  • 15. Challenges with Spark ● Not a ‘pure’ event streaming system ○ Minimum latency of batchinterval ○ Un-intuitive to design for a stream-only world ● Choice of batch interval is a little too critical ○ Everythingcan go wrong, if you choose this wrong ○ Build-up of schedulingdelaycan leadto data loss ● Only time-based windowing* ○ Cannot be used to solve session-stitching use cases, or trigger based event aggregations * I used 1.6.1
  • 16. Challenges with Streaming ● Pioneer Tax ○ Training ML models on streaming data is new ground ● Increased criticality of outages ○ Batch failures have to be addressed urgently, Streaming failureshave to be addressed immediately. ● Infrastructure investment ○ Monitoring, Alerts, ○ Non-trivial deployments There are two kinds of pain...