Who\'s Reading Your Map? Why knowing your audience is important
- 1. Who’s Reading YourMap? Why knowing your audience is important NYCArc User Group Third Annual Symposium New York City Chris Goranson, Director Sayoko Yoshida, Senior Information Designer Parsons Institute for Information Mapping The New School
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- 3. What is theParsons Institute for Information Mapping (PIIM)? PIIM is a research, development and professional services facility that specializes in data and knowledge visualization.
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- 5. Outline 1. Why arewe creating maps? 2. The changing landscape of data collection & GIS 3. Traditional maps vs. new maps 4. Design-centered strategies for map-making
- 6. WHY DO WECREATE “MAPS”?
- 7. Why do wecreate maps? • We want to convey information that provides spatial context to our information. • We want to help our readers understand our data as it relates to them. • We want to tell a story. • Because making maps is fun!
- 8. THE CHANGING LANDSCAPEOF DATA COLLECTION AND GIS
- 9. The flow ofGID data is changing… Consumers End Users
- 10. Volunteered Geographic Information VGI Consumers End Users
- 11. Everyman and OnlineMaps • “This is putting mapping where it should be, which is the hands of local people who know an area well.*” — Michael F. Goodchild, Professor of Geography, UCSB * New York Times – Online Maps: Everyman Offers New Directions – November 16, 2009.
- 12. Advantages of VGIfor the Researcher • Can allow us to collect very granular level data, both quantitative and qualitative. • Builds a geographic picture that doesn’t rely on administrative boundaries. Source: NYC Dept. of Health and Mental Hygiene
- 13. Phone vs. WebEnrollees e es es m lle lle Sa ro ro e En En th eb ut e on o W Ab Ph e or e M or M World Street Map Data becomes more fluid… Source: NYC Dept. of Health and Mental Hygiene
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- 15. Some Assumptions • Iwant to create “maps” that benefit first and foremost the end-user. • I don’t want to have to train the user how to interpret the map. • I want the user to understand my story. • I am willing to let go of the paper map.
- 16. Am I tryingto do this? Source: Hagstrom map (Wikipedia); http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml
- 17. New platform =New interactions From a design perspective – what does this mean?
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- 19. Static vs. InteractiveMaps 1. Dynamic representation — elements can be transposed, shifted, rescaled, etc.
- 20. EURO CRISIS —CNN http://edition.cnn.com/SPECIALS/business/euro-crisis/index.html?iid=article_sidebar Screen clipping taken: 6/18/2012 5:48 PM Source: CNN
- 21. Rescaling Map WithGesture Zoom in Zoom out
- 22. Static vs. InteractiveMaps 1. Dynamic representation — elements can be transposed, shifted, rescaled, etc. 2. Users can explore the map.
- 23. http://www.bing.com/maps Bing Screen clipping taken: 6/18/2012 5:48 PM
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- 25. Static vs. InteractiveMaps 1. Dynamic representation — elements can be transposed, shifted, rescaled, etc. 2. Users can explore the map. 3. Many common map elements (legends, scale bars, north arrows) are gone or no longer central to the map itself. 25
- 26. New platform =New interactions 26
- 27. http://www.wired.com/design/2012/06/apple-make-better-maps/?pid=481&viewall=true Apple iOS 6 Map In June 2012, Wired had a nice writeup showcasing a number of good information design examples, including many shown on the following slides. Source: Maly, Tim. “Hey, Apple: Please Do Your Design Magic on iOS 6 Maps”. Wired, June 13th, 2012.
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- 29. Static vs. InteractiveMaps 1. Dynamic representation — elements can be transposed, shifted, rescaled, etc. 2. Users can explore the map. 3. Many common map elements (legends, scale bars, north arrows) are gone or no longer central to the map itself. 4. Ability to create customized / stylized maps.
- 30. http://mymicrosoftlife.com/2010/06/04/bing-destination-maps/ Microsoft Research Source: Maly, Tim. “Hey, Apple: Please Do Your Design Magic on iOS 6 Maps”. June 13th, 2012.
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- 38. Static vs. InteractiveMaps 1. Dynamic representation — elements can be transposed, shifted, rescaled, etc. 2. Users can explore the map. 3. Many common map elements (legends, scale bars, north arrows) are gone or no longer central to the map itself. 4. Ability to create customized / stylized maps. 5. Advanced spatial processes now underpin popular visualization techniques
- 39. http://www.bing.com/maps Bing Screen clipping taken: 6/18/2012 5:48 PM
- 40. http://www.bing.com/maps Bing Screen clipping taken: 6/18/2012 5:48 PM 40
- 41. http://maps.stamen.com/watercolor/#11/40.7070/-73.9726 Stamen Screen clipping taken: 6/21/2012 1:49 PM
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- 43. FROM A DESIGNPERSPECTIVE, WHAT DOES THIS MEAN? 43
- 44. Lessons Learned 1. Theuser is central to the map experience, not the map maker. 2. Familiarity and ease-of-use drive map adoption. 3. Different maps serve different purposes, but all maps are better when simplified. 4. The interface is just a mechanism for accessing the information — it does not need to look like a paper map. 44
- 45. Guiding Principles • Affordance— How easy is it to use the map? • Appropriate Feedback — Do the buttons do what I tell them to do? • Consistency and Standards — Is the map confusing or frustrating? • Flexibility and Efficiency — Do I have to be an expert? • Engagement — Is it fun to use the map? • Discovery and New Knowledge — Do I learn something by using the map?
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- 50. Next Steps • Developdesign criteria for interactive maps • Analyze categories for maps based on the purpose • Identify appropriate design principles for map groups • Develop guidelines for user interaction and usability requirements
- 51. Thank You! Chris Goranson,Director 212-229-6825 x4712 goransoc@newschool.edu Sayoko Yoshida Senior Information Designer 212-229-6825 x.4656 yoshidas@newschool.edu