A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.

1. GO- TO
MARKET
STRATEGY
INFOCREST
JULY 2016
INFOCREST. CO. UK

2. INFOCREST
PROBLEM?
What is go-to market
strategy?
Why do we need it?
What are its objectives?
How we can implement?
How can we be benefited?

3. INFOCREST
DEFINITION
Go To Market strategy is an action
plan that clarifies how a company
will reach customers and achieve
competitive advantage

4. INFOCREST
MODEL

5. INFOCREST
3 PROCESS
Define target market and market
problems to solve
Define positioning
Define products, channel, pricing
& promotion

6. INFOCREST
3 OBJECTIVES
Convert initial customers
Maximize market share
Create awareness of the
product
Reinforce your brand position
Reduce cost and maximize
profitability

7. INFOCREST
INTERNAL
FACTORS
Strength
What do you do particularly well?
What do you do that is unique in the
market?
What does your customers want?
What resource do you have to
accomplish right tasks?
Weakness
What do you feel not comfortable
doing?
What resources (skills, staff,
products) do you lack?
What can you improve on?

8. INFOCREST
EXTERNAL
FACTORS
Opportunities
Are there new situations
coming down the road which
you may take advantage of?
Are there gaps in the market
which you can fill?
Are there partnerships which
might be fruitful?
Threats
What your competitors offer
better than you?
Are there any changes which
might cause problem for you
down the line?
What other road blocks are
thrown in your path?

9. INFOCREST
EXAMPLE
For a kids mall, a mall dedicated entirely for kids, the go to market
strategy should be attractive enough to grasp the customers.
Firstly, the places listed below will be used to reach the potential
kids, parents and their families:
1. Public and Private Schools
2. Super Market
3. Pediatrician Offices
4. Religious Places
5. Corporations and Businesses
6. Colleges and Universities
7. Internet networking sites like Justdial, Yellow Pages etc.

10. INFOCREST
EXAMPLE
These places will be approached with the most
appropriate marketing technique suitable for every
individual location in order to leave tremendous impact.
For instance, flyers, brochures etc can be distributed in
numerous places like local schools, pediatrician clinics,
colleges, universities and so on.
Additionally, the first few customers or first 100
customers will be awarded with additional benefits
like special discounts and the add-on free services
depending upon case to case.

11. THANK YOU
27 OLD GLOUCESTER,
STREET LONDON, WC1N 3AX,
UNITED KINGDOM
PHONE : 020 8242 1628
EMAIL : INFO@ INFOCREST. CO. UK
209 , THE HORIZON,
11/ 5 SOUTH TUKOGANJ, INDORE,
MADHYA PRADESH 452001, INDIA
PHONE : + 91 98264- 23307
EMAIL : INFO@ INFOCREST. IN
INDIAUK
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