Mc Donalds

McDonald's continually aims to build its brand by listening to customers and understanding their needs through market research. This involves identifying key customer groups, analyzing factors that influence their purchasing decisions, and determining the optimal marketing mix of product, price, place, and promotion to meet the needs of each group. McDonald's then creates a marketing strategy and objectives, developing campaigns that use various promotional methods like advertising, to effectively communicate with customers and encourage actions like purchases or visits that grow the business. Market research also allows McDonald's to flexibly adapt its approach as customer preferences and the competitive landscape evolve over time.