Rajo Digital Marketing is a comprehensive agency focused on enhancing businesses' online presence through services like SEO, PPC, and social media marketing. The document outlines the challenges of traditional marketing, presents digital marketing as a solution, and identifies target markets and competitive advantages. It also discusses revenue models, cost structures, and marketing strategies to ensure effective operations and client engagement.

1. HASSAN SULIEMAN HASSAN
ABDOULKARIM ALI ABDILLAHI
FOUNDER’S

2. OUTLINE: PITCHING CONTENTS
1. Opening- Executive summery
2. The problem
3. The solution
4. Target market and opportunity
5. Product/service description
6. Competition and competitive
advantage
7. Revenue Stream and how to make
profit
8. Cost Structure
9. Marketing Strategy
10.Three Months Financial Forecast
11. How the Investment will be used?
12. Closing

3. Rajo Digital Marketing is a dynamic and innovative digital
marketing agency focused on helping businesses grow their
online presence and achieve their marketing goals. We
specialize in providing comprehensive digital marketing
solutions, including search engine optimization (SEO), pay-
per-click (PPC) advertising, social media marketing, content
marketing, and website design and development.
Our mission is to deliver exceptional results-driven
strategies tailored to each client's unique needs, ensuring
maximum return on investment (ROI) and long-term
success.
EXECUTIVE SUMMERY

4. WHAT IS THE
PROBLEMS

5. PROBLEMS
•Limited Reach: Traditional marketing methods
were often restricted by geographical boundaries and
limited reach.
•Lack of Targeting: In traditional marketing, it was
challenging to precisely target specific customer
segments.
•Limited Data and Insights: Traditional
marketing relied heavily on generalized market research
and demographics to understand customer behavior. it
difficult to target specific audiences effectively.
•Real-Time Customer Feedback: Traditional
marketing methods often lacked immediate feedback

6. 6
SOLUTIONS
— Digital marketing allows businesses to target very
specific demographics of potential customers. By engaging customers in a particular
geography, industry or social channel, businesses have a much better chance of
reaching their target demographic.
— Before making a purchase, modern customers
generally conduct online research and evaluate reviews. The first step in this process
typically starts with a search engine. In this way, businesses with developed SEO,
SEM and PPC strategies can connect immediately with customers.
— Unlike traditional methods, digital marketing is not necessarily
bound to a specific geographic area. The internet is available to customers across the
globe. This allows businesses to market and sell to customers who live in a different
state or country, removing many traditional barriers to entry.
— If a customer has no awareness of your brand then he
cannot make a conversion. To tackle this, brand visibility is extremely important. With
pay-per-click and other kinds of paid promotions, you can really attract customers to

7. 7
TARGET MARKET
• Banks, Insurance Companies and other related Financial Institutions
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• Schools (High Schools, Colleges and Universities)
• Hotels
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Political Parties
• Printing Press (Publishing Houses) and Authors
• Branding and Advertising agencies
• Entrepreneurs and Start – Ups

8. OUR SERVICES 8
• Search engine optimization (SEO)
• Banner advertising
• Video advertising
• Full brand identity
• Sponsorship advertising
• EVENT PROMOTION
• Lead generation
• Mobile messaging/email
• Digital display advertising
• Mobile advertising
• Social media management
• Other related digital marketing advisory and
consulting services

9. COMPETITION AND COMPETITIVE
ADVANTAGE
9
• Understanding our competitors, such as Hage Digital Service and Adeege Creative Agency, can help us develop effective
strategies to differentiate our business and provide unique value to our clients. While I don't have specific information.
• Analyze Competitors' Offerings: Research and analyze the services offered by Hage Digital Service and Adeege Creative
Agency. Identify their strengths and areas where they excel. This analysis will help you identify gaps in the market that you can
leverage to differentiate your services and provide additional value to clients.
1. Showcase Your Portfolio and Success Stories: Build a strong portfolio showcasing successful digital marketing campaigns and
projects you have executed for clients. Highlight the results achieved, such as increased website traffic, higher conversion rates,
or improved brand visibility. By demonstrating your track record of success, you can instill confidence in potential clients and
differentiate yourself as a trusted and effective digital marketing partner.
• Highlight Your Unique Selling Proposition: Clearly define and communicate your unique selling proposition (USP) to potential
clients. Identify what sets your services apart from those of your competitors and emphasize these differentiators in your
marketing and communication efforts. This could be expertise in a specific industry, innovative techniques, specialized tools, or a
unique approach to client collaboration.
1. Focus on Customer Service and Relationships: Prioritize exceptional customer service to build strong and long-lasting
relationships with your clients. Respond promptly to inquiries, provide regular updates, and maintain open lines of
communication. By delivering a personalized and attentive client experience, you can differentiate your agency from competitors
Hage Digital Service
Adeege creative agency

10. REVENUE STREAM AND HOW TO
MAKE PROFIT
10
Standard package
Designed for small medium sized companies
Professional package
Aim to drive more traffic and increase lead
generation and revenue
Enterprise package
Solution for enterprise its aim is to increase
quantity and quality of leads.

12. COST STRUCTURE
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0

13. MARKETING STRATEGY
Advertise our business in
relevant business
magazines, newspapers, TV
stations, and radio station.
List our business on yellow
pages ads (local directories)
Attend relevant international
and local expos, seminars,
and business fairs et al
Create different packages for different
category of clients in order to work
with their budgets and still deliver
excellent design and services
Leverage on the internet to promote
our business
Engage direct marketing approach
Encourage word of mouth marketing
from loyal and satisfied clients

14. THREE MONTHS FINANCIAL
FOR CECAST
First Fiscal
Month
Second
Fiscal
Month
Third Fiscal
Month
E-commerce
Service 600 1200 2400 5.0
Variable Cost
Marketing 200 200 200 2.8
Total
Expenses
4.5 2.2 1.7 7.0

15. HOW THE INVESTMENT
WILL BE USED?
Equipment/Tool Quantity Supplier Price per
item(USD)
TOTAL
(USD)
1 Computer 2 435 870
2 Printer 1 290 290
3 Camera 1 1500 1500
6 Board 1 144 144
TOTAL [a]

16. BUSINESS OPPORTUNITIES ARE
LIKE BUSES. THERE'S ALWAYS
ANOTHER ONE COMING.
“
Richard Branson ”
16

17. TIMELINE
17
SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX
Synergize scalable
e-commerce
Disseminate
standardized
metrics
Coordinate e-
business applications
Foster holistically
superior methodologies
Deploy strategic
networks with
compelling e-
business needs

18. AREAS OF FOCUS
18
B2B MARKET SCENARIOS
• Develop winning strategies to keep
ahead of the competition
• Capitalize on low-hanging fruit to
identify a ballpark value
• Visualize customer directed
convergence
CLOUD-BASED OPPORTUNITIES
• Iterative approaches to corporate
strategy
• Establish a management framework
from the inside

19. SUMMARY
Presentation title 19
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO says,
"Efficiencies will come from proactively transforming how we do
business."

20. THANK YOU
Mirjam Nilsson​
mirjam@contoso.com
www.contoso.com