10stepmarketingplan sarmiento final
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Palmolive shampoo targets women aged 20-35 in classes A and B. It competes with P&G and Unilever shampoos. The market size is estimated at P24 billion, with Palmolive's share at P2.4 billion. Palmolive differentiates itself by offering natures-based shampoos and uses competitive pricing, nationwide distribution, and events/promotions to target its niche market.
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- 1. 10 STEP Marketing Plan for Palmolive Shampoo Jay Sarmiento February 2011 http://jayalvinsarmiento.blogspot.com
- 9. Describe your PTM needs Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I want to be attractive/loved I am happy when I am recognized for my beautiful hair http://jayalvinsarmiento.blogspot.com
- 13. Example of a 2x2 competitive position map for toothpaste Price vs. Age Matrix as of 2011 http://jayalvinsarmiento.blogspot.com Palmolive Natural Shampoo Palmolive Armoa therapy Palmolive Anti-Dandruff Rejoice Pantene L’Oreal Head and Shoulders vaseline Sunsilk Palmolive Tweens Price/ Age Matrix 0-13 yrs 13-24 yrs 25-49 yrs 50yrs up High price Low Price
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- 24. 6a. Show how product looks vs. competition http://jayalvinsarmiento.blogspot.com
- 26. 6b. Product Description Aroma Therapy line – relaxing with essentials oils to calm frizzy hair, leaving it smooth and straight. Gard Shampoo- Anti-Dandruff, Shampoo and conditioner product.
- 27. 6b. Product Description 100% Natural Rose Bloom extracts & Vitamin C smoothens and relaxes each hair strand for the fabulous hair that every Fashion Girl dreams about. Utilizes the distinct herbal and natural scents of nature. For smooth, silky and straight hair
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