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GLOBALSATION 
By Rukayyah Robun
WHAT IS GLOBALISATION? 
Globalisation (or globalisation) is the process of international 
integration arising from the interchange of world views, products, 
ideas and other aspects of culture. Advances in transportation and 
telecommunications infrastructure, including the rise of the telegraph 
and its posterity the Internet, are major factors in globalization, 
generating further interdependence of economic and cultural 
activities.
GLOBALISATION IN FILM 
Hollywood films represent more than half, and sometimes more than two-thirds of total 
box-office receipts in major markets. Films that succeed in the US market also tend to 
succeed in foreign markets. This suggests that a convergence of popular taste may be 
coming about, though in many countries this phenomenon also occurs against a backdrop 
of cultural contestation. Hollywood has been a success partly because of the unmatched 
competitive advantages concentrated in its home base, partly because of its extensive 
distribution network and US government efforts to push open foreign doors. Despite its 
status as the preeminent world center of the film industry, globalization is also confronting 
Hollywood with many new challenges.
HOW DOES THIS AFFECT 
BRITISH CINEMA? 
 In general the repesentation of the multi-faceted aspects of globalisation have been weak 
however it is argued here that British cinema has been possibly the best national cinema in 
representing the underlying political economy of globalisation as defined above. Some of the work 
of Ken Loach has been concerned with the de-regulation of British industry and the dodgy 
outcomes of economic liberalisation from the early 1990s until now. Riff-Raff, The Navigators and 
It's a Free World have certainly covered many of these issues as they have unfurled underpinned by 
the director's understanding of political economy. Ae fond Kiss also saw Loach take on board the 
issue of ethnicity and identity very directly. Independent British cinema has certainly been strong on 
both the concerns of migration and diaspora and also on the issues of hybridity and the changing 
cultural identity of Britain in recent years. Arguably it could have been stronger but that is an issue 
well beyond the desires of individual filmmakers who have done an excellent job in the face of an 
industry which provides little in the way of marketing and promotion, distribution and exhibition.
 “I consider that the issue of representing ethnicity in British cinema frequently 
relates to the period of pre-globalisation in films such as East is East. The waves 
of immigration into the UK predated globalisation on my working definition and 
representation and ethnicity can often relate to several generations of British 
people and the hybridity stemming from that embeddedness. The representation 
of ethnicities from temporary migration and recent migration as a direct outcome 
of globalisation are treated differently although there are clearly crossovers and 
overlapping as in the case of the representation of those who are British but 
become caught up in post 9-11 resistance to globalisation as represented in films 
like The Road to Guantanamo”

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Globalisation

  • 2. WHAT IS GLOBALISATION? Globalisation (or globalisation) is the process of international integration arising from the interchange of world views, products, ideas and other aspects of culture. Advances in transportation and telecommunications infrastructure, including the rise of the telegraph and its posterity the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities.
  • 3. GLOBALISATION IN FILM Hollywood films represent more than half, and sometimes more than two-thirds of total box-office receipts in major markets. Films that succeed in the US market also tend to succeed in foreign markets. This suggests that a convergence of popular taste may be coming about, though in many countries this phenomenon also occurs against a backdrop of cultural contestation. Hollywood has been a success partly because of the unmatched competitive advantages concentrated in its home base, partly because of its extensive distribution network and US government efforts to push open foreign doors. Despite its status as the preeminent world center of the film industry, globalization is also confronting Hollywood with many new challenges.
  • 4. HOW DOES THIS AFFECT BRITISH CINEMA?  In general the repesentation of the multi-faceted aspects of globalisation have been weak however it is argued here that British cinema has been possibly the best national cinema in representing the underlying political economy of globalisation as defined above. Some of the work of Ken Loach has been concerned with the de-regulation of British industry and the dodgy outcomes of economic liberalisation from the early 1990s until now. Riff-Raff, The Navigators and It's a Free World have certainly covered many of these issues as they have unfurled underpinned by the director's understanding of political economy. Ae fond Kiss also saw Loach take on board the issue of ethnicity and identity very directly. Independent British cinema has certainly been strong on both the concerns of migration and diaspora and also on the issues of hybridity and the changing cultural identity of Britain in recent years. Arguably it could have been stronger but that is an issue well beyond the desires of individual filmmakers who have done an excellent job in the face of an industry which provides little in the way of marketing and promotion, distribution and exhibition.
  • 5.  “I consider that the issue of representing ethnicity in British cinema frequently relates to the period of pre-globalisation in films such as East is East. The waves of immigration into the UK predated globalisation on my working definition and representation and ethnicity can often relate to several generations of British people and the hybridity stemming from that embeddedness. The representation of ethnicities from temporary migration and recent migration as a direct outcome of globalisation are treated differently although there are clearly crossovers and overlapping as in the case of the representation of those who are British but become caught up in post 9-11 resistance to globalisation as represented in films like The Road to Guantanamo”