Globalization refers to the increasing interconnection of countries through trade, communication and culture. Advances in transportation and telecommunication infrastructure, particularly the internet, have facilitated the globalization process. Globalization in the film industry has led Hollywood films to dominate box offices worldwide, though some local film industries have persisted. However, critics argue that globalization does not necessarily lead to complete cultural homogenization, as local audiences interpret foreign media through the lens of their own culture.

1. GLOBALISATION
Emily capon

2. Definition
Globalisation is the process of international
integration arising from the interchange of world
views, products, ideas and other aspects of culture.
Advances in transportation and telecommunications
infrastructure, including the rise of the telegraph and
its posterity the Internet, are major factors in
globalization, generating further interdependence of
economic and cultural activities. Globalisation in
media context works well with synergy in the making
of films and distributing them means there’s a higher
chance for the film to become successful world wide
however it is more than likely that the film industry
will be dominated by big name brands or
blockbuster films from the US, Hollywood.

3. Definition
GLOBALISATION refers to the way in which, in
contemporary society, distant countries are inter-related
and connected together by trade
communication and cultural experiences. The global
sales of film, TV and media products , along with the
Internet bring people in developing countries into
direct contact with western media products. Consider
the global reach of companies such as Disney, News
Corporation and Time Warner. Their products can be
seen globally facilitated by satellite and the Internet. It
has been argued that in an increasingly globalised
world there is a danger that local cultures become
eroded and replaced with a single, ‘standard’ culture. -
This is known as Cultural Homegenisation

4. Globalisation
 Hollywood films represent more than half, and
sometimes more than two-thirds of total box-office
receipts in major markets. Films that succeed in the
US market also tend to succeed in foreign markets.
This suggests that a convergence of popular taste
may be coming about, though in many countries this
phenomenon also occurs against a backdrop of
cultural contestation. Hollywood has been a success
partly because of the unmatched competitive
advantages concentrated in its home base, partly
because of its extensive distribution network and US
government efforts to push open foreign doors.
Despite its status as the preeminent world centre of
the film industry, globalization is also confronting
Hollywood with many new challenges. – Yale Global

5. Hollywood in the Era of
Globalization
 From the early years of the twentieth century,
right down to the present, the United States has
been the world's major commercial producer of
motion pictures. According to the US Economic
Census, motion picture and video production in
the United States as a whole generated
revenues of $20.15 billion in 1997, with
Hollywood alone being responsible for close to
60% of this total. The long-standing success of
Hollywood can be accounted for in terms of the
competitive advantages generated by its
unrivalled technical and organizational
capacities (in the form of a dense regional
cluster of specialized but complementary
producers) and its unique pool of talent drawn
from many different countries (Scott, 2000). Like
numerous other dynamic industries today,
Hollywood is caught up in an insistent - and
problematical - process of globalization. Indeed,
the commercial weight and cultural impact of

6. Globalisation
 In the year 2000, the gross domestic box office
receipts for motion pictures in the United States was
$7.66 billion, an increase (in constant dollar terms) of
28.3% from $5.97 billion in 1986. Rental fees
generated by exports of film and tape amounted to
$8.85 billion in 2000 (see Table 1) as compared to
$1.68 billion in 1986 - an increase of 426%. Thus not
only have exports grown much more rapidly than
domestic markets over the last fifteen years or so, but
they now also exceed domestic box-office receipts by
a considerable margin. By far the main importers of
Hollywood products are European countries. The
United Kingdom, Germany, and the Netherlands alone
account for 35% of all rental exports from the United
States. Japan and Canada, too, are major importers,
as are Australia, Brazil and the Republic of Korea

7. Negative aspects
There is no doubt that the USA (and to a lesser
degree the UK) export a large amount of film and
television programming; however many critics of
cultural questions whether this really does have a
homogenising effect in other countries. India, Nigeria
and Japan to name a few all have thriving movie
industries of their own. Other critics also point out that
audiences are not just passive observers and they
are capable of making their own judgements and
attaching their own meaning to media texts (You
should be familiar with this as ‘Reception Theory’).
Audience responses to globalised media are highly
differentiated depending on which country they are