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Glocalization
Hollywood
The rapid
spread of the
English
language
worldwide
Internet
Factors that
Hollywood
becoming the
most influential
film industry in
the world today
The reasons behind Hollywood’s global success
Economic
Cultural
& social
nature
Political
Economic
• End of 20th century
(After World War 2) -
35% of its [Hollywood]
profits were generated
overseas and notably it
secured early
governmental support
• The growth of the
overseas market during
the 1980s & 1990s :
Upgrading of motion
picture cinemas, the
emancipation of state
controlled broadcasting,
the spread of cable &
satellite services, and the
pent‐up demand for
entertainment of all types.
Political
• Hollywood effectively
become
internationalized after
World War II: over 50%
of the total revenues of
the American film
industry were
generated overseas
• The dubbing of films:
Quick growth of foreign
consumption.
Cultural & Social
• Hollywood give
audiences a “vivid
knowledge of the
dynamism and force of
its social life,
represented in a style
at once concrete and
multi‐faced”.
• Hollywood became
part of the socialization
process from early
childhood for people all
over the world.
• Example : Disney films
& Channel as such High
School Musical,
Hannah Montana,
Hollywood becomes popular in Britain because:
- The cinema has always been international, both culturally and
economically, because the audience has always been very cosmopolitan.
- Fill a cultural gap left open by British mass media (More appealing to
mass audiences) Hollywood films focus their narrative on classless
heroes who have to achieve an individual goal, whereas British film focus
on individualists struggling against the system or authorities.
Example : Big Hero 6 (2014)
14 year old super genius who loses his older brother and
this robot, Baymax, who becomes his sort of healer
 Remarkable aspect of this animation: can truly be
global in scope
 Setting place of Big hero 6: A fictional city (San
Fransokyo), that’s inspired by two very real cities (San
Francisco and Tokyo)
 Developing the character of the robot, Baymax
According to Directors of Big Hero 6, Don Hall states that
“(It was very important that we do something unique.
We looked at every robot that has ever been done in
Japanese and American pop culture, and said, “OK, we
can’t do any of those. We have to come up with our own
thing.”)”
_________________________________________________
Concept Art of San Fransokyo

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Glocalization (Hollywood)

  • 2. The rapid spread of the English language worldwide Internet Factors that Hollywood becoming the most influential film industry in the world today
  • 3. The reasons behind Hollywood’s global success Economic Cultural & social nature Political
  • 4. Economic • End of 20th century (After World War 2) - 35% of its [Hollywood] profits were generated overseas and notably it secured early governmental support • The growth of the overseas market during the 1980s & 1990s : Upgrading of motion picture cinemas, the emancipation of state controlled broadcasting, the spread of cable & satellite services, and the pent‐up demand for entertainment of all types. Political • Hollywood effectively become internationalized after World War II: over 50% of the total revenues of the American film industry were generated overseas • The dubbing of films: Quick growth of foreign consumption. Cultural & Social • Hollywood give audiences a “vivid knowledge of the dynamism and force of its social life, represented in a style at once concrete and multi‐faced”. • Hollywood became part of the socialization process from early childhood for people all over the world. • Example : Disney films & Channel as such High School Musical, Hannah Montana,
  • 5.
  • 6. Hollywood becomes popular in Britain because: - The cinema has always been international, both culturally and economically, because the audience has always been very cosmopolitan. - Fill a cultural gap left open by British mass media (More appealing to mass audiences) Hollywood films focus their narrative on classless heroes who have to achieve an individual goal, whereas British film focus on individualists struggling against the system or authorities.
  • 7. Example : Big Hero 6 (2014) 14 year old super genius who loses his older brother and this robot, Baymax, who becomes his sort of healer  Remarkable aspect of this animation: can truly be global in scope  Setting place of Big hero 6: A fictional city (San Fransokyo), that’s inspired by two very real cities (San Francisco and Tokyo)  Developing the character of the robot, Baymax According to Directors of Big Hero 6, Don Hall states that “(It was very important that we do something unique. We looked at every robot that has ever been done in Japanese and American pop culture, and said, “OK, we can’t do any of those. We have to come up with our own thing.”)” _________________________________________________
  • 8. Concept Art of San Fransokyo