Globa Media Cultures

1. Global Media Cultures
DECEMBER 11, 2020

12. Globalizationand Media
Globalization “Globalization of media is probably most
pervasive at the level of media industry models – ways of
organizing and creating media.
Defined, global media is the mass communication on a global
level, allowing people across the world to share and access the
same information.

13. Globalizationand Media
Globalization occurs through a
number of channels, including
regionalization and “glocal”
production.

14. Regionalization
Regionalization links nations together based
on geographic, cultural, linguistic, and
historical commonalities.
When radio, television and satellite signals
“spill” from one region to the next, national
boundaries are undermined.

15. GlocalProduction
 Glocalization is a combination of the words
"globalization" and "localization." The term is
used to describe a product or service that is
developed and distributed globally but is also
adjusted to accommodate the user or
consumer in a local market
 “Glocal” production is the use of global media
concepts in local productions.

18. CulturalProximity
 Globalization is constrained by Cultural Proximity.
 Although geographical closeness or proximity helps media cross borders, language and
culture seem more important than geography. It seems that people tend to look for
television programming, Internet sites, and music that are more culturally proximate”
 Cultural proximity is the intuitively appealing notion that people will gravitate toward
media from their own culture. In a world where diverse populations have access to
increasingly abundant media environments, it may help explaining audience behavior.

21. Cultural Proximity:
The preference of audiences for media in their own language and culture.

22. Globalizationisnotevenlydistributed.
 Wealthy countries (e.g. USA, UK, Japan)
import less media than poorer countries and
exert a greater global influence through their
exports.
 Successful media exports tend to overcome
the barriers of cultural proximity through high
production values and appealing to the
universal human experiences such as sex,
violence, and sports.

23. The film on its opening day earned a total of ₱34.4 million from over 350 cinemas in the Philippines.[15]
Three days after its local release, the film was reported to have earned ₱110.8 million.[16] After four days,
the film earned ₱176.6 million

24. In 2019, The movie Avengers: Endgame topped the Philippines box office in 2019 with a
revenue of about 32.8 million U.S. dollars.

27. MajorplayersinGlobalMedia

28. GlobalNews
 As companies become multinational, they
also become more global and less national in
character.
 Wire services (such as the Associated Press),
which were developed by U.S. and other
Western nations, transmitted Western
journalistic values throughout the world.
 Likewise, Filipinos consume a great amount of
news from other countries

29. Radio
 Radio Before the Telecommunications Act of
1996. Radio was a strong local medium in
the United States.
 Because of the relatively low cost of
operation (compared with television or film),
local stations could serve the needs of the
community directly.

30. Radio
 In many poor and undeveloped parts of the
world, local radio stations don’t provide
service to the entire country and
international shortwave radio serves as an
alternative.
 Shortwave radio frequencies can be
broadcast at a distance of thousands of
miles, enabling penetration far beyond their
original source.

31. RadiointhePhilippines
We also consume a huge chunk of
media through our local radio
stations for music, news, opinion, and
other types of content like audio
stories/telenovelas, and reality shows

32. RadiointhePhilippines
In this set-up, cultural proximity still prevails. We usually consume more culturally familiar contents
that others

33. Music
Music has a high potential to move from
local to global venues. Because
international media companies seek out
musicians from around the world to
record and sell locally, they can also
attempt to market these musicians
globally for relatively little cost.

34. Film
Because of the high cost of film
production, many nations cannot compete
with Hollywood, which exerts tremendous
control over international distribution
networks. In addition, most national
markets are not large enough to sustain
major productions. Other factors that give
Hollywood an advantage include the size
and diversity of the domestic market.

35. Film
Successful media exports tend to
overcome the barriers of cultural
proximity through high
production values and appealing
to the universal human
experiences such as sex,
violence, and sports.

36. Film
Successful media exports tend to overcome
the barriers of cultural proximity through high
production values and appealing to the
universal human experiences such as sex,
violence, and sports.

37. Television
 The early history of television resembles film in the sense that much programming was
imported from the United States because of the expense of national production. Another
quality that made American television popular was its orientation toward commercial
entertainment.
 Commercial entertainment is content strategically designed and created to bring
something of value to a target audience to inspire engagement and deliver useful
information. This is also being practiced in the Philippines

38. Television
 More recently, international television production
has begun to compete with television in the
United States. Programs like Big Brother and I
Survived a Japanese Gameshow are examples of
this.
 Part of the reason for the international comingling
of television is the advent of satellite delivery
systems which recognize no cultural, national, or
even regional boundaries.

39. Telecommunications
 There has traditionally been a vast
disparity between rich and poor
nations with regard to
telecommunications accessibility.
 Cellular phones and other handheld
devices are beginning to close this gap
somewhat. Access to computers is still
very limited in some parts of the world.

40. Internet
The Internet has played a powerful role in the development of a global society.

41. Advantages
 People have easier access of television, radio, internet and in fact, they have access of others
countries’ satellite TV channels. With those all easy access in many regions western televisions
shows became more popular.
 Global media made it easier for people to learn about other culture via TV shows and other
channels
 Bridges divide between geographical spaces and can oftentimes be a source of affirmation of
our global differences and how there is nothing but beauty in it
 Transfer of ideas and principles such as democracy, women empowerment, human rights

42. Disadvantages
 Cultural hegemony: when one forgets their own culture and consider the outside culture as
more appealing and dominant and original culture fades away
 Transfer of inappropriate media content
 Transfer/access to of disastrous ideas and principles
 Can alter the foundation of a society when too dominant
 Develops a sense of inferiority in the recipients

44. InformationandMediaLiteracy
 Media literacy, put simply, is the ability to identify different
types of media and the messages they are sending.
 Information and media literacy (IML) enables people to
show and make informed judgments as users of
information and media, as well as to become skillful
creators and producers of information and media
messages in their own right.
 We must all counter these disadvantages by being
responsible media consumers

46. THANK YOU!
DECEMBER 11, 2020