MEDIArefers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other dataCULTUREcan be defines as all the ways of life including arts, beliefs and institutions of a population that are passed down from generation to generationGlobalization entails the spread of various cultures Globalization also involves the spread of ideas Globalization relies on media as its main conduit for the spread of global culture and ideas

2. MEDIA
refers to the communication channels through which we
disseminate news, music, movies, education, promotional
messages and other data
CULTURE
can be defines as all the ways of life including arts, beliefs and
institutions of a population that are passed down from generation
to generation
DEFINITION OF TERMS

3. GLOBAL MEDIA CULTURES
Globalization entails the spread of
various cultures
Globalization also involves the
spread of ideas
Globalization relies on media as
its main conduit for the spread of
global culture and ideas

4. 5 Stages of Development of Media
1. ORAL COMMUNICATION
• Language allowedhumans to communicate
and share information
• Language became the most important tool for
exploring the world and different cultures
• Language help people move and settle down

5. 5 Stages of Development of Media
2. SCRIPTS
• It allowed humans to communicate over a
larger space and for a much longer
duration
• It allowed the permanent codification of
economic, cultural and political practice.

6. 5 Stages of Development of Media
3. PRINTING PRESS
• It allowed thecontinuousproduction,
reproduction andcirculation of print
materials.

7. 5 Stages of Development of Media
4. ELECTRONIC MEDIA
• It includesthetelegraphs,telephone,radio, film
and television.
• Thewide range of thesemedia continueto open
up newperspectiveson economic,political and
cultural processes ofglobalization

8. 5 Stages of Development of Media
5. DIGITAL MEDIA
• Digitized content that can be transmitted over
the internet or computer networks.
• It allows the advertisement of products and
online business transactions.

9. The media have a very important impact on cultural
globalization in two mutually interdependent ways:
1. The media provide an extensive transnationaltransmission of cultural
products and;
2. It contributes to the formation of communicative networks and social
structures
Global media cultures create a continuous cultural exchange, which crucial
aspects such as identity, nationality,religion, behavioral norms and way of life are
continuous questioned and challenged.

10. Various Media drive Various forms of
Global Integration
Various Media
 are used for globalizationto work all over the world
 Media plays a major role in globalization
Examples:
Television, Internet, Computers etc.
- Considered to have a significant influence in globalization

11. Various Media drive Various forms of
Global Integration
GLOBAL INTEGRATION
 the process of increasing the degree of economic and political integration
among countries around the world.
 Global integration can involve the processes of product standardization
and technologydevelopment centralization.

12. 3 Factors that have affected the process of
Economic Globalization
1. Improvements in transportation and communication technology have reduced
the cost of transporting goods, services and factors of production and
communicating economically useful knowledge and technology
2. Tastes of individuals and, societies have generally but not universally, favored
taking advantage of the opportunities provided by declining costs of
transportation and communication through increasing economic integration.

13. 3. The character and pace of economic integration have been significantly
influenced by public policies, although it is not always in the direction of increasing
economic integration.
3 Factors that have affected the process of
Economic Globalization

14. Globalization isn’t possible to occur without media.
Electronic media allowedopportunities
to spread all over the world.
Radio and Television is a powerful mass
medium in providing accessible
information for people.
Digital media through phone and computers
allows people to access information
from around the world

15. Global and Local Cultural Products
Global Product
 Those products that are marketed internationallyunder the same
brand name, features and specifications across countries.

16. Global and Local Cultural Products
Cultural Products
 are goods and services such as arts, architectures, museums etc. that
showcase the history and information of certain which belong to the
country’s cultural heritage.

17. Dynamics of Local and Global Culture
Global flows of culture tend to move more easily around the globe than ever
before, especially through non-material digital forms
There are three perspectives on global cultural flows:
These are cultural differentialism, hybridization, and convergence.

18. Three perspectives on global cultural flows:
1. CULTURAL DIFFERENTIALISM
 emphasizes the fact that cultures are essentially different and are only
superficially affected by global flows.
 It also Involves barriers that prevent flows that serve to make cultures
more a line; cultures tend to remain stubbornly different from one another.

19. Three perspectives on global cultural flows:
2. CULTURAL HYBRIDIZATION
 a process by which a cultural element blends into another culture by
modifying the element to fit cultural norms.
 It is actually an integration of local and global cultures.
 A key concept is “glocalization” or the interpenetration of the global and
local resulting in unique outcomes in different geographic areas

20. Three perspectives on global cultural flows:
3. CULTURAL CONVERGENCE
 approach stresses homogeneity introduced by globalization.
 Cultures are deemed to be radically altered by strong flows, while cultural
imperialism happens when one culture imposes itself on and tends to
destroy at least parts of another culture

21. THANK YOU!