The document discusses the concept of globalization and its impact on culture and media. It outlines different theories around cultural and media imperialism related to globalization. While globalization has increased interconnectedness through technology and spread of Western culture, some argue it has also empowered local communities to produce their own media and maintain cultural identities. The debate centers around whether globalization leads to homogenization or cultural diversity.

1. GLOBALISATION, THE MEDIA AND CULTURE Globalisation: the process by which societies become increasingly interconnected

6. The meaning of globalisation can be divided into 4 main categories Global risks cross national boundaries The ‘credit crunch’ in 2008 began in the USA and has rapidly spread to financial markets across the world Ulrick Beck 1992 We live in a global risk society International financial institutions such as the World Bank and IMF have steadily grown provides loans to its 185 members Global warming, pollution, deforestation, depletion of fish stocks, oil spills, Aids and international terrorism The explosion at the nuclear power station at Chernobyl resulted in radioactive material blown westward reaching 20 countries. The emergence of a global consumerists culture. Sklair 2003 World is increasingly exposed to western tastes, styles and fashions, music and films Increase in nation states becoming members of international organisations. (EU, NATO) Growth in Transnational companies that can move production from one country to another The financial market is global Stock exchanges around the world means buying and selling 24/7

7. Globalisation: The process by which societies become increasingly interconnected political cultural risk economic

8. Imperialism refers to domination by one nation over another. Eg British colonial rule of the Raj in India