Goes into detail about how globalization of the film industry is affecting countries around the world.

1. How
Globalization
is Affecting the
Film Industry
By: Ellie Curtis

2. Article Overview
❖ The article I read from lawstreetmedia.com discussed the globalization of film
and how the concept of globalization has affected film industries across the
globe.
❖ The United States is the leading nation in the world for film and cinema, they
have been for many years now. Throughout the years the US has had to adapt
to the remain at the top of that totem pole with growing film industries in other
parts of the world.
❖ After the article then went on to inform that because of the United States
efforts to gain power of film in other regions the globalization of film only grew,
giving the US a great deal of competition in the industry.

3. Article Overview Cont.
❖ In the remaining portion of the article they break down exactly what
globalization of film truly means considering the topics of money and culture
worldwide. How many cultures have reacted negatively to the globalization of
film because it expresses customs of other cultures (mostly America) that some
of the stricter nations do not wish to educate their people on.
Graph shows leading
countries in box office
revenue, as you can see US
is #1.

4. What is Globalization?
❖ Globalization is the expanding and growing of businesses and/or industries
worldwide. To create a greater consumer base and to grow an industry on a
national level.

5. The United States Film Industry and
Globalization
❖ Whilst the US was making efforts to have their films viewed world wide, other
countries caught onto the idea and began forming their own industries of film
and producing movies on their own which in turn they wanted viewed
worldwide.
❖ The United States remain the leaders in film, the article states that “ In 2014,
for example, the top ten most profitable movies were all made in the United
States” (lawstreetmedia.com).
❖ The United States, in an attempt to remain at the top, has began adapting their
movies to make them easy to understand universally. Using story lines that
anyone in the world can relate too, and have the same movie differ in some
ways depending on where you live.

6. Continued
❖ Since all of this has happened the United
States has became dependent on the
foreign countries for the success of their
movies. In short the US needs the profits
that other countries supply them from
viewing these movies to keep their film
industry alive. For example ‘“Avengers:
Age of Ultron,” the latest hit in the
Avengers franchise, debuted in theaters
recently and made more than $200
million in a single weekend. The
surprising part however, is that it earned
that $200 million outside the U.S., before
the movie even opened stateside”
(lawstreetmedia.com).
This graph shows that the United
States needs globalization if they
wish to continue their upward
drive in the industry.

7. China’s Film Industry and Globalization
❖ The Chinese industry has gained so much control over the United States that
the US will practically do anything to keep there business. In an article from
bbc.com the author states “ When word filtered through that the Hollywood
invasion thriller Red Dawn – released last year – was going to feature
Chinese villains there was strong criticism in the Chinese media. In an
unprecedented move the villains were then digitally removed in post-
production and replaced by North Koreans.” As you can see China is taking
the film industry by storm.

8. Continued
❖ One of those foreign markets we discussed in the last slide that the United
States relies on is China’s. With China’s fantastic work in film it is said that by
2020 the United States will no longer be leading the world in film, China will be
the leader of this industry.
As you can see by the
chart, in 2013 over half
of the top ten big box
office movies in China
were movies made by
the Chinese film
industry (the US still
held the top 10 in the
world).

9. Europe’s Film Industry and Globalization
❖ Although China is the second leader in the world for film France, Germany, the
United Kingdom, Italy, and Spain aren't doing too bad for themselves either.
❖ Europe has gone to great efforts to expand their cinematic art globally such as
having one of the most famous film festivals called the Cannes Film Festival.
This festival shines light on filmmakers in this area of the world and brings a
great deal of people in.
As you can see
actors/actresses
from all over the
world join together
at the festival to
celebrate the world
in film.

10. Continued
❖ Another way Europe’s film industry tries to share their films around the world is
offering versions of their films in 24 different languages, making it easy to
globalize their cinematic works.
❖ Although Europe has gone to great lengths to gain power in the industry, “ As of
2013, 70 percent of the European film market was dominated by American
films.” (lawstreetmedia.com). Europe’s industry still relies greatly on the United
States for film.

11. Australia and New Zealand’s Film Industry
and Globalization
❖ These two nations do not by any means hold a huge chuck of power in the film
industry. What they do to stay alive is offer their beautiful scenery and location
to many of the United States blockbuster hits for filming.
❖ Movies such as The Lord of the Rings - The Trilogy, The Chronicles of Narnia: The
Lion, The Witch, and the Wardrobe, The Great Gatsby, and Where the Wild Things
Are were all filmed along with many other in either Australia or New Zealand.

12. India’s Film Industry and Globalization
❖ India’s approach to making it in the industry and surviving on a global level is
producing a very large amount of movies.
❖ India has also created their own version of Hollywood called Bollywood which
is very popular to tourists. “From 2004-2013, gross receipts tripled and
revenue is estimated to reach $4.5 billion next year. With those kinds of
numbers, India’s film industry promises to continue its upward trajectory in
money and influence.” (lawstreetmedia.com).

13. Continued❖ The film Slumdog Millionaire
played a huge role in spreading
awareness of Bollywood in other
parts of the world. The United
States and India’s film industry
collaborated on this film creating
a beautiful piece of cinematic
history that went on to win eight
Academy Awards and four Golden
Globes in 2008.

14. Nigeria’s Film Industry and Globalization
❖ Like India Nigeria formed their equivalent to Hollywood called Nollywood in
hopes it will become that of what Hollywood is to the world.
❖ Nigeria’s tactic is to create low budget films but create a large sum of them. This
tactic has apparently worked according too lawstreetmedia.com “the Nigerian
film industry is influential enough regionally that neighboring countries fear a
Nigerianization effect on their own cultures.” This means that Nigerian movies
are at risk of becoming more popular in areas around them then those areas
own movies. Which is putting those regions at risk of losing money but putting
Nigeria in a place to gain money.

15. Pros of Globalization for the Film Industry
❖ Globalization builds relationships
between the countries because they all
rely on each other's film industry to stay
alive for example “when Hollywood
struggled for funds following the 2008
recession it received loans and
financing from Indian sources.”
(lawstreetmedia.com). India did this
because prior to this happening the
American film industry had bankrolled
some films from Bollywood.

16. Continued
❖ To branch off of those relationships from above many film stars are getting a
chance to work in film industry that are not the traditional one in which they
began.
❖ It brings more diversity into the industry.
These are just a few Hollywood actors/actresses that have gotten the opportunity the work in other countries
film industries. (Whoopi Goldberg, Denise Richards, Ben Kingsley).

17. Cons of Globalization on the Film Industry
❖ While combining with other con tires on these projects it is easy to sometimes
lose the cultures identity behind the other cultures.
❖ The main issue is that some countries don’t like the way other countries (mostly
America) is. They don't like our norms and values and they don't want their
countries to see that we have those norms and values so they'll refuse to show
movies that depict those values and ways of life, causing some friction between
the countries.
❖ Although there is a great deal of money to be made, the smaller
countries/nations miss out on it because booming countries in the film industry
want to work with other booming countries, so smaller nations miss out on the
financial benefit.

18. Questions
❖ I understand that there is a desire to not work with countries that don’t have a
booming film industry, but if the more thriving countries were to help the
smaller nations to build their industry then everyone would win because the
smaller industries would have money and the bigger industries would have
more people to work with. So my question is why hasn't this been done yet?
❖ Does having different techniques or ways of filming present challenges when
collaborating with other countries? If not, do all countries use the same
techniques?
❖ In the article it states that the same movie may differ in each country as to what
scenes are or are not shown. How do you keep the story the same for all
countries while having different scenes or even completely different characters
sometimes?

19. Questions Continued
❖ If globalization of the film industry had not happened would the United States
still be at risk for not leading the industry anymore or would they be at an even
greater risk?
❖ One of the cons of globalization is that it is easy to lose cultural identity while
working with other nations, I want to know what the nations do to try and
prevent that from happening?

20. Works Cited
"12 Hollywood Movies That Were Filmed in Australia." - OneShift Jobs Blog
Australia. 17 Sept. 2014. Web. 16 Jan. 2016.
Bennett, Cheska. "Top Ten Films Filmed Here in New Zealand." Nomads World.
Nomads World Hotels Pty Ltd, 2014. Web. 16 Jan. 2016.
Brook, Tom. "How the Global Box Office Is Changing
Hollywood." BBC. BBC, 21 Oct. 2014. Web. 16 Jan. 2016.
Sliwinski, Michael. "The Globalization of Cinema: What’s Next?" Law Street (TM).
Law Street Media LLC., 20 May 2015. Web. 16 Jan. 2016.