Global Cyber-Laws
and E-Commerce &
Strategic Implication for E-Commerce
HKUST Business School
2
Law, Regulation, and Policy
 What do we mean by the “rule of law”?
 Who makes laws? How are they made?
 What is the relationship between laws and
regulations or policy?
 Which of these are most applicable to the
different areas of Cyberlaw? Why?
HKUST Business School
3
What is CyberLaw?
 Intellectual Property Laws
 Internet Laws and Regulations
 Telecommunications Laws and Regulations
 Software Laws (including encryption)
 Copyright Law
 Patent Law
 Trademark Law
 International Trade Laws and Treaties
HKUST Business School
4
Much of “Cyberlaw” is US Based
 Domain names under US laws jurisdiction
 Many websites for ecommerce hosted in US
 Even for businesses not owned by US companies
 Most of litigation in cyberspace over
intellectual property rights has taken place
within the USA over the past 20 years
 Easier defenses for firms infringing others rights
 Less formal government controls on internet under
US law than under laws of many other countries
HKUST Business School
5
CyberLaw is a MYTH!
 There is no CyberLaw.
 There are many CyberLaws.
 Noone can make laws in Cyberspace.
 Everyone makes laws in Cyberspace.
 Cyberspace is unregulated.
 Cyberspace is excessively regulated by every
jurisdiction applying conflicting laws.
HKUST Business School
6
Internet Governance
 Internet Law and Telecom Law
 No laws, many laws, both at once!
 Evolving slowly for Telecom Law
 Developing slowly for Internet Law
 Role of ITU in Telecom and Internet
 Role of USA in Telecom and Internet Law
 Law, Regulation, and Policy
 Why do we need an Internet law at all?
 Network Solutions, Inc. as Cyberspace Landlord
HKUST Business School
7
Copyright, Software, and the
Applications to the Internet
 Any copying in print or electronic form of any
expression without author’s consent is violation of
copyright protections, even if only for an instant
 Copyright always exists immediately upon publication
 Rights can be waived, but need not be asserted to be valid
 Any copying of expression is violation, unless exception
 Fair use doctrine not adequate defense for Internet
 Limited to copying small percentage only for non-profit use
 Internet copies the entire site many, many times
 Special exceptions to copyright laws created for ISPs
 Be careful about copying others’ website code!
HKUST Business School
8
Jurisdiction and Choice of Law
 Most businesses have the right to choose the laws
they will operate under and be subject to
 Cyberspace firms may be held liable for violations of
laws in ANY JURSIDICTION from which citizens of
that nation can view their websites!
 France and eBay auctions for USA – strict liability.
 German and Compuserve pro-Nazi sites in USA.
 Italian site subject to US law in New York.
 State laws in USA – community standards applied
 Firms responsible for preventing local law violation
 No automatic membership, check address, age, etc.
 Alternatively, be small and hard to sue! (e.g., porn sites)
HKUST Business School
9
Contract Laws Differ by Country
 When is an offer not an offer?
 Requirements for offer differ by country
 When is there acceptance?
 Strict requirement for complete acceptance (UK
and common law) versus judge created contracts
 Battle of the Forms – different outcomes possible
in different legal jurisdictions!
 What constitutes breach of contract?
 What damages may be applied or allowed?
E-Commerce
10
HKUST Business School
11
E-Commerce and Jurisdiction
 Where is the contract enforceable?
 Contract is only a right to sue for legal
enforcement in civil action

Police will not make sure the contract is honored

Threat of legal action encourages compliance
 Contract also is a way to clarify agreement

Honor and relationship may be all that is needed

EDI and contracts – no cases ever get to court. Why?

Relationship and the basis for long-term contracts
 Dispute resolution outside court under contracts
HKUST Business School
12
Contract Law and the Internet
 Terms of use important for eCommerce
 Make choice of law and venue clear in contract
 Require action to affirm customer has read terms
 Inconsistent or unclear terms favor customers
 Warrantees trump disclaimers
 Be careful about express or implied warantees
 Make terms clear of any intended guarantees
 Make disclaimers clear and consistent everywhere
 Puffing allowed, but be careful about bounds
HKUST Business School
13
E-commerce and Contract Law
 Offer, acceptance, and consideration
 Does website make an offer, or invitation for offers?
 Advertisement, or commitment?
 When we have a contract?
 Is electronic acceptance valid? (It depends …)
 Meeting of minds requirement of acceptance?
 Confirmation of receipt of order not acceptance
 Void and voidable contracts – big difference
 You could be locked in but partner not!
 Look to contract terms and details
HKUST Business School
14
Contract created by Offer,
Acceptance, and Consideration?
 Offer – when is an offer not legally an offer?
 Advertisements?
 Website?
 B2B E-Commerce and EDI?
 Revocation of offers?
 Unilateral offers and contracts
 Bilateral offers
 Acceptance
 What is required for acceptance?
 What if acceptance is partial?
 Can acceptance be by actions instead?
 Can acceptance be revoked?
HKUST Business School
15
Battle of the Forms
 Purchase order states some terms
 E.g., warrantee for 5 years against all defects
 Confirmation of order states other terms
 E.g., sold as-is, where-is, with no warrantee
 Goods shipped by producer and accepted
 What terms are in the contract?
 Is there a contract at all? (Meeting of minds?)
 Payment made on invoice and accepted
 Invoice reiterates no warrantee condition
 Payment reiterates requirement for warrantee
HKUST Business School
16
License Agreements and Related
Contract Law Rights and Issues
 Many things can be included in a license agreement,
including many restrictions
 Not the same as sale, so some fair use exceptions or FIRST
SALE DOCTRINE rights need not apply

Right to modify code is First Sale Doctrine right, so may not be
included in rights of licensee, but always available with sale
 Some terms MIGHT be excluded and the contract
“reformed” by the court as matter of public policy
 Contracts may not include terms which are illegal,
impossible, unconscionable, or against public policy
 Unless reformed, license contract sets the terms
HKUST Business School
17
Global E-commerce and International
Applicability of IP Legal Protections
 Trademark usage may or may not be found
based on Internet usage when there is no
specific intention to target citizens of nation
 UK law and US law in conflict on this point
 Different judicial presumptions about intention
 State laws and even US laws also not consistent

Partially depends on product and context
 US Law strongly dominants domain name
and trademark law issues in e-Commerce
HKUST Business School
18
Intellectual Property Ideals
 Why create monopolies in some products or
processes to increase profits for some firms
in society?
 Social cost of IP laws?
 Social benefits of IP laws?
 Does theory of cost and benefits match with
reality of incentives and actions?
 Music incentives and behavior?
 I-Pod benefits versus costs of copying?
HKUST Business School
19
Practical Issues and Problems
 Can a firm violate IP laws and profit?
 Can a firm be harmed or forced out of
business without violating IP laws?
 Do the IP Laws today really protect
innovations and innovators?
 If not, who do they protect and why?
 What might create pressures to change?
 How are disputes between countries resolved
when they disagree on rights?
HKUST Business School
20
Elephants and Mice
 Small firms and people without assets are
effectively like mice.
 You can squash and kill some of them
 However, it is hard to find and kill them all
 When some are killed, more pop up
 Large firms are like Elephants
 Easy to find, and easy to punish if cheating
 Powerful defenses against direct attacks
 Easy to constrain by simple laws
HKUST Business School
21
CyberLaw: Mice and Elephants
 There are many laws that apply to
Cyberspace, but these laws can be difficult to
enforce against small, entrepreneurial firms.
 Large firms are like elephants, they are easy
to see and find and they will crush anything in
their way, but they can’t hide for long.
 Small firms, like mice, might be crushed or
killed, but 3 more will rise when one is killed;
governments can not effectively stop them.
HKUST Business School
22
Privatization of Information
 Information which was previously not able to
be copy protected might be able to be
protected via encryption under DMCA rights
 Provide limited access to data via screen only
 Encrypt database to prevent easy access to data
 Increase cost of replication of data which would
otherwise not be copy protected
 Underlying data not visible or displayed may
be protected via encryption using DMCA
HKUST Business School
23
Restrictions on Global Commerce
 Provides protections under US law never
anticipated in original copyright or patent law
 Global businesses have offices in USA, so subject
to application of US laws for their firms actions
 Restricts competition more than copyright or
patent, and US laws being effectively exported
 Extends USA laws into other countries by
making foreign citizens subject to USA laws
while on USA soil or for subsidiary US firms

Global Cyber-Laws and E-Commerce & Strategic Implication for E-Commerce

  • 1.
    Global Cyber-Laws and E-Commerce& Strategic Implication for E-Commerce
  • 2.
    HKUST Business School 2 Law,Regulation, and Policy  What do we mean by the “rule of law”?  Who makes laws? How are they made?  What is the relationship between laws and regulations or policy?  Which of these are most applicable to the different areas of Cyberlaw? Why?
  • 3.
    HKUST Business School 3 Whatis CyberLaw?  Intellectual Property Laws  Internet Laws and Regulations  Telecommunications Laws and Regulations  Software Laws (including encryption)  Copyright Law  Patent Law  Trademark Law  International Trade Laws and Treaties
  • 4.
    HKUST Business School 4 Muchof “Cyberlaw” is US Based  Domain names under US laws jurisdiction  Many websites for ecommerce hosted in US  Even for businesses not owned by US companies  Most of litigation in cyberspace over intellectual property rights has taken place within the USA over the past 20 years  Easier defenses for firms infringing others rights  Less formal government controls on internet under US law than under laws of many other countries
  • 5.
    HKUST Business School 5 CyberLawis a MYTH!  There is no CyberLaw.  There are many CyberLaws.  Noone can make laws in Cyberspace.  Everyone makes laws in Cyberspace.  Cyberspace is unregulated.  Cyberspace is excessively regulated by every jurisdiction applying conflicting laws.
  • 6.
    HKUST Business School 6 InternetGovernance  Internet Law and Telecom Law  No laws, many laws, both at once!  Evolving slowly for Telecom Law  Developing slowly for Internet Law  Role of ITU in Telecom and Internet  Role of USA in Telecom and Internet Law  Law, Regulation, and Policy  Why do we need an Internet law at all?  Network Solutions, Inc. as Cyberspace Landlord
  • 7.
    HKUST Business School 7 Copyright,Software, and the Applications to the Internet  Any copying in print or electronic form of any expression without author’s consent is violation of copyright protections, even if only for an instant  Copyright always exists immediately upon publication  Rights can be waived, but need not be asserted to be valid  Any copying of expression is violation, unless exception  Fair use doctrine not adequate defense for Internet  Limited to copying small percentage only for non-profit use  Internet copies the entire site many, many times  Special exceptions to copyright laws created for ISPs  Be careful about copying others’ website code!
  • 8.
    HKUST Business School 8 Jurisdictionand Choice of Law  Most businesses have the right to choose the laws they will operate under and be subject to  Cyberspace firms may be held liable for violations of laws in ANY JURSIDICTION from which citizens of that nation can view their websites!  France and eBay auctions for USA – strict liability.  German and Compuserve pro-Nazi sites in USA.  Italian site subject to US law in New York.  State laws in USA – community standards applied  Firms responsible for preventing local law violation  No automatic membership, check address, age, etc.  Alternatively, be small and hard to sue! (e.g., porn sites)
  • 9.
    HKUST Business School 9 ContractLaws Differ by Country  When is an offer not an offer?  Requirements for offer differ by country  When is there acceptance?  Strict requirement for complete acceptance (UK and common law) versus judge created contracts  Battle of the Forms – different outcomes possible in different legal jurisdictions!  What constitutes breach of contract?  What damages may be applied or allowed?
  • 10.
  • 11.
    HKUST Business School 11 E-Commerceand Jurisdiction  Where is the contract enforceable?  Contract is only a right to sue for legal enforcement in civil action  Police will not make sure the contract is honored  Threat of legal action encourages compliance  Contract also is a way to clarify agreement  Honor and relationship may be all that is needed  EDI and contracts – no cases ever get to court. Why?  Relationship and the basis for long-term contracts  Dispute resolution outside court under contracts
  • 12.
    HKUST Business School 12 ContractLaw and the Internet  Terms of use important for eCommerce  Make choice of law and venue clear in contract  Require action to affirm customer has read terms  Inconsistent or unclear terms favor customers  Warrantees trump disclaimers  Be careful about express or implied warantees  Make terms clear of any intended guarantees  Make disclaimers clear and consistent everywhere  Puffing allowed, but be careful about bounds
  • 13.
    HKUST Business School 13 E-commerceand Contract Law  Offer, acceptance, and consideration  Does website make an offer, or invitation for offers?  Advertisement, or commitment?  When we have a contract?  Is electronic acceptance valid? (It depends …)  Meeting of minds requirement of acceptance?  Confirmation of receipt of order not acceptance  Void and voidable contracts – big difference  You could be locked in but partner not!  Look to contract terms and details
  • 14.
    HKUST Business School 14 Contractcreated by Offer, Acceptance, and Consideration?  Offer – when is an offer not legally an offer?  Advertisements?  Website?  B2B E-Commerce and EDI?  Revocation of offers?  Unilateral offers and contracts  Bilateral offers  Acceptance  What is required for acceptance?  What if acceptance is partial?  Can acceptance be by actions instead?  Can acceptance be revoked?
  • 15.
    HKUST Business School 15 Battleof the Forms  Purchase order states some terms  E.g., warrantee for 5 years against all defects  Confirmation of order states other terms  E.g., sold as-is, where-is, with no warrantee  Goods shipped by producer and accepted  What terms are in the contract?  Is there a contract at all? (Meeting of minds?)  Payment made on invoice and accepted  Invoice reiterates no warrantee condition  Payment reiterates requirement for warrantee
  • 16.
    HKUST Business School 16 LicenseAgreements and Related Contract Law Rights and Issues  Many things can be included in a license agreement, including many restrictions  Not the same as sale, so some fair use exceptions or FIRST SALE DOCTRINE rights need not apply  Right to modify code is First Sale Doctrine right, so may not be included in rights of licensee, but always available with sale  Some terms MIGHT be excluded and the contract “reformed” by the court as matter of public policy  Contracts may not include terms which are illegal, impossible, unconscionable, or against public policy  Unless reformed, license contract sets the terms
  • 17.
    HKUST Business School 17 GlobalE-commerce and International Applicability of IP Legal Protections  Trademark usage may or may not be found based on Internet usage when there is no specific intention to target citizens of nation  UK law and US law in conflict on this point  Different judicial presumptions about intention  State laws and even US laws also not consistent  Partially depends on product and context  US Law strongly dominants domain name and trademark law issues in e-Commerce
  • 18.
    HKUST Business School 18 IntellectualProperty Ideals  Why create monopolies in some products or processes to increase profits for some firms in society?  Social cost of IP laws?  Social benefits of IP laws?  Does theory of cost and benefits match with reality of incentives and actions?  Music incentives and behavior?  I-Pod benefits versus costs of copying?
  • 19.
    HKUST Business School 19 PracticalIssues and Problems  Can a firm violate IP laws and profit?  Can a firm be harmed or forced out of business without violating IP laws?  Do the IP Laws today really protect innovations and innovators?  If not, who do they protect and why?  What might create pressures to change?  How are disputes between countries resolved when they disagree on rights?
  • 20.
    HKUST Business School 20 Elephantsand Mice  Small firms and people without assets are effectively like mice.  You can squash and kill some of them  However, it is hard to find and kill them all  When some are killed, more pop up  Large firms are like Elephants  Easy to find, and easy to punish if cheating  Powerful defenses against direct attacks  Easy to constrain by simple laws
  • 21.
    HKUST Business School 21 CyberLaw:Mice and Elephants  There are many laws that apply to Cyberspace, but these laws can be difficult to enforce against small, entrepreneurial firms.  Large firms are like elephants, they are easy to see and find and they will crush anything in their way, but they can’t hide for long.  Small firms, like mice, might be crushed or killed, but 3 more will rise when one is killed; governments can not effectively stop them.
  • 22.
    HKUST Business School 22 Privatizationof Information  Information which was previously not able to be copy protected might be able to be protected via encryption under DMCA rights  Provide limited access to data via screen only  Encrypt database to prevent easy access to data  Increase cost of replication of data which would otherwise not be copy protected  Underlying data not visible or displayed may be protected via encryption using DMCA
  • 23.
    HKUST Business School 23 Restrictionson Global Commerce  Provides protections under US law never anticipated in original copyright or patent law  Global businesses have offices in USA, so subject to application of US laws for their firms actions  Restricts competition more than copyright or patent, and US laws being effectively exported  Extends USA laws into other countries by making foreign citizens subject to USA laws while on USA soil or for subsidiary US firms