The document discusses several topics related to intellectual property, privacy, and ecommerce. It defines key concepts like copyright, trademarks, intellectual property, privacy policies, and cookies. It provides tips for safe online shopping and discusses the need for businesses to protect themselves from issues like software piracy, customers refusing to pay, and the unauthorized use of their name or copyrighted content.

1. Chapter #10

2. Muneeb Ahmed
Shahwaiz Ahmed
Nouman khan
Abdul Hadi

3. An ecommerce privacy policy is your
everyday practice of collecting, managing,
and using data from site visitors.What you do
— not what you say — is most important.

4.  Within 1 minute, I can find out your address,
your marriage status, SSN, gender, driver’s
license, record of prior convictions.
 In 5 minutes, I can check any prior divorces,
employment records, lawsuits, and personal
photos.
 In half an hour, I’ll know your race, sexual
orientation, political preference. I’ll know the
books you read, things you like, and the
friends you have.
 All that without leaving my desk.

5. It is a right which Grants protection
to the unique expression of Ideas.

6. Literary Films Dramatic
Musical Sound RecordingArtistic

7.  Ideas
 Facts
 Recipes
 Works lacking originality (e.g. The phone book)
 Names, titles or short phrases

8. Piece of information that allows aWeb site to
record one’s comings and goings
Web sites can ‘remember’ information about users
and respond to their preferences on a particular
site, process is transparent to users
Web sites can maintain information on a particular
user across HTTP connections

9. .

10. Intellectual Property is a property that
arises from the human intellect. It is a
product of human creation.
Intellectual Property are of two
distinct forms:
* Literary & Artistic Works
* Industrial Property

11. They are books, paintings, musical
compositions, plays, movies, radio/tv
programs, performances, & other
artistic works.
How are they Protected?
* Protected by “COPYRIGHT”

12. Industrial Property describes physical
matter that is the product of an idea or
concept for commercial purposes.
How are they Protected?
* By Logo
* By Trademarks
* By Industrial Designs

13.  Most contracts only need to contain two
elements to be legally valid:
 All parties must be in agreement (after an offer
has been made by one party and accepted by
the other).
 Something of value must be exchanged -- such
as cash, services, or goods (or a promise to
exchange such an item) -- for something else of
value.

14. .

15.  Software piracy is morally bad when
someone reproduces a copy of the software
and sells it for profit
 Produces exactly the same or similar version
without giving proper credit to the original
author, or simply produces it and distributes
it to others

16. Companies that do business on theWeb are subject
to the same taxes as any other company. Federal,
state, and local taxing authorities are trying to
figure out how to impose taxes on Internet sales.
Those taxes may include:
IncomeTaxes
SalesTaxes
PropertyTaxes
Customs Duties

17. Everyone has the right to freedom of opinion
and expression; this right includes freedom to
hold opinions without interference and to
seek, receive, and impart information and
ideas through any media and regardless of
frontiers.

18. Trademark:
A symbol, logo, word, sound, color,
design, or other device that is used to
identify a business or a product in
commerce.
Different Symbols are :
™ Intent to use application filed for product
SM Intent to use application filed for services
® Registered trademark

19. Trademarks
Name
Logotype
Symbol
Slogan
Shape
Color

20. .

21. Tips for safe electronic shopping
Look for reliable brand names at sites.
Investigate how secure the seller’s site is and how
well it is organized.

22. Examine the money-back guarantees, warranties, and
service agreements.
Compare prices to those in regular stores; too-low
prices may be too good to be true.
Find out what you can do in case of a dispute.
Consult the National Fraud Information Center.
Do not forget the you have shopper’s rights.

23. Protection against consumers who refuse to pay
or pay with bad checks and buyers’ claims that the
merchandise did not arrive
Need protection against the use of their name.
Customers who download copyrighted software
and/or knowledge and sell it to others

24. Create yourself, rather than using
other’s creations
Do not use competitor’s mark in
such way that it harms competitor
in unfair way
No comparisons that are likely to
cause confusion

25. Technological advancement made the
job of the CREATOR easy
………it also made the job of the
COPY-ER easy.