Global platform for industry40, investment, innovation, capital, trends, drivers, tipping points, productivity gains, turnaround time, marketing automation, business automation, process automation, industrial automation, connectivity, AI, business models, growth. Relative competitiveness: abundance of cheap labour becomes less compelling when have extreme automation. Balance may move towards developed countries, but reverse diffusion and general automation adoption improves quality of life through more meaningful work even in low wage countries. The global C4IR(TM) event series is available to franchise via www.cir-strategy.com as C4IRx.