Marketing on a Shoestring Budget
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The document provides low-cost and free marketing strategies for non-profits, including using social media like Facebook and YouTube, creating a blog, building a simple website, pursuing public relations opportunities, networking, and leveraging community events and calendars. It emphasizes that marketing does not require large budgets but rather creative ideas and determination to promote an organization through affordable avenues.
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Marketing on a Shoestring Budget
- 1. Marketing on a Shoestring
- 2. Marketing your business is not all about spending money. What you need is creative ideas and a can-do approach in order to promote your non-profit — not loads of cash. www.marketingdonut.co.uk/marketing/marketing-strategy/marketing-on-a-shoestring
- 3. Social Media #1 900,000,000 #2 310,000,000 #3 255,000,000 #4 250,000,000 • 15-20 minutes per day on social media #5 120,000,000 www.ebizmba.com/articles/social-networking-websites
- 4. YouTube • More than 1 billion unique users visit YouTube each month • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth • Creativity = Viral
- 5. Blogs • Humanize your business • Give your target market information • Drive traffic to your website • Build your organizations credibility and become a expert resource • Dress for Success • Wordpress
- 6. Website • Simple design • Easy to use • Donate button • Link to blog and social media • Wordpress • Google Ad Words Grant
- 7. Public Relations • News releases • Media relations • Presentations • Host free seminars • Submit your organization info to directories
- 8. Other Public Awareness Look for opportunities that are affordable and reach your target audience • Tradeshows • Job Fairs • Health Fairs • Parades • Festivals
- 9. Networking • Rotary • Toastmasters • Chambers of Commerce • Wichita Independent Business Association • East Wichita Business Association • Wichita American Marketing Association • Public Relations Society of America • Junior League of Wichita • And more……
- 10. Print Collateral Business Cards & Brochures • Professional appearance • Consistent look Postcards • Have a specific purpose • Be eye-catching • Get your nonprofit mailing status and use it!
- 11. Media • Radio PSA’s • TV PSA’s • Cox Communications • Appearances • KWCH • Domestic Violence Safe Project • 99.7 Lite FM • Gayla@LiteWichita.com
- 12. Billboards • Atomic Billboards • PSA Application • Flip Hound • Fliphound Tour
- 13. Email Marketing • Develop a database and continue to build it • Always provide opportunity to opt-in on website • Mail Chimp • Constant Contact
- 14. Ideas & Events Pinterest • Child Abuse Prevention • Choosing a College • Fundraisers
- 15. Community Calendars • TV Stations • Radio Stations • Newspapers • Chamber of Commerce • Go Wichita • Wichita 360
- 16. Questions? Thanks for Attending! Cindy Miles onashoestringmarketing@gmail.com