The document discusses the development of an emotion management assistant app called Ecomp. It describes research conducted on artificial intelligence and emotional intelligence. The naming process and brand character diagram for Ecomp are shown. Logotype research and the final Ecomp logotype are presented. Details on setting up social media pages and a Facebook group for Ecomp to build an online community are provided, along with the results of initial social media engagement.

1. Emotion management assistant app Annika Mak
FA102a,
Research and Speculative
Product/Service Development

2. Emotion management assistant app Annika Mak
Assignment One, Research
“The New York Times • Book
Review | How we’ll end up
merging with our technology”
http://www.kurzweilai.net/new-york-times-book-review-how-well-end-up-
merging-with-our-technology

3. Emotion management assistant app Annika Mak
Assignment One, Research
• Richard Yonck’s book, “Heart of the Machine”, states that artificial
intelligence is emotional intelligence.
http://www.kurzweilai.ne
t/new-york-times-book-
review-how-well-end-up-
merging-with-our-
technology

4. Emotion management assistant app Annika Mak
Assignment One, Research
• Emotional intelligence is the ability to identify, understand, and handle
emotions within yourself and others.
http://www.huffing
tonpost.com/entry/
emotional-
intelligence-for-
people-
managers_us_5952
5855e4b0c85b96c6
5c92

5. Emotion management assistant app Annika Mak
Assignment One, Research
https://www.nytimes.com/2017/03/14/b
ooks/review/thinking-machines-luke-
dormehl.html
• Artificial intelligence will merge with humans, but will need technology that
masters human emotions.

6. Emotion management assistant app Annika Mak
Assignment One, Future Product or Service
• Emotion management assistant app
• Artificial intelligence recognizes current emotional state
• Suggests coping strategies for intense emotions

7. Emotion management assistant app Annika Mak
Assignment Two, Source for Brand Character Words
http://www.npr.org/2012/05/23/1533729
82/anais-mitchell-on-mountain-stage
• Anaïs Mitchell

8. Emotion management assistant app Annika Mak
Assignment Two, Naming Process
• Selected words from research:
• Express
• Comprehension
• Emotion
• Human
• Word Combinations:
• Express + comprehension

9. Emotion management assistant app Annika Mak
Assignment Two, Final Product/Service Name
• Ecomp

10. Emotion management assistant app Annika Mak
Assignment Two, Brand Character Diagram Sketches(s)

11. Emotion management assistant app Annika Mak
Assignment Two, Brand Character Diagram

12. Emotion management assistant app Annika Mak
Assignment Three, Logotype Research, Word from Diagram
• Tender

13. Emotion management assistant app Annika Mak
Assignment Three, Logo and Logotype Research
• Ronald McDonald House Charities
• https://www.rmhc.org/ronald-mcdonald-house

14. Emotion management assistant app Annika Mak
Assignment Three, Logo and Logotype Research
• Big Brothers, Big Sisters of America
• http://www.bbbs.org/

15. Emotion management assistant app Annika Mak
Assignment Three, Logo and Logotype Research
• World Food Programme
• http://www1.wfp.org/

16. Emotion management assistant app Annika Mak
Assignment Three, Logo and Logotype Research
• Habitat for Humanity
• https://www.habitat.org/

17. Emotion management assistant app Annika Mak
Assignment Three, Logo and Logotype Research
• UNICEF
• https://www.unicef.org/

18. Emotion management assistant app Annika Mak
Assignment Three, Finished Logotype

19. Emotion management assistant app Annika Mak
Assignment Four, Social Media Branding, Research
• GE
• https://www.facebook.com/pg/GE/about/?ref=page_internal

20. Emotion management assistant app Annika Mak
Assignment Four, Social Media Branding, Research
• Google
• https://www.facebook.com/pg/Google/about/?ref=page_internal

21. Emotion management assistant app Annika Mak
Assignment Four, Social Media Branding, Research
• Intel
• https://www.facebook.com/pg/Intel/about/?ref=page_internal

22. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Facebook Pages

23. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Facebook Pages

24. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Creating Community
• I created a Twitter

25. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Creating Community
• The Twitter was unsuccessful

26. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Creating Community
• Created Facebook group for FA102A

27. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Creating Community
• Invited classmates to group through email

28. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Creating Community
• Classmates slowly joined

29. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Creating Community
• Shared page on FA102A group

30. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Creating Community
• Shared page on my Facebook Timeline

31. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Creating Community
• Received 8 Likes on July 17th

32. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Creating Community
• July 18th: 2 Likes from FA102A Group

33. Emotion management assistant app Annika Mak
Assignment Four, Social Media Design, Creating Community
• Received 10 Likes in total