My 15 top tips to kill it at local internet marketing.

1. 15 Tips for Local
Business's With
Small Budgets
JASON WEAVER INTERNET MARKETER| JTWEAV.COM

2. About me


Interned at Yellow Stone Hotel Systems

I now work as Director of Web Strategies
MonkeyBarStorage.com


I got my start at BYU-Idaho in web business
with brother Lundin
I run the Idaho Web Marketing Meetup - 180
members out of Rexburg
Resource: http://jtweav.com/about/

3. My latest project
I am working on a new training course called DIY Local. It is
designed for anyone involved in a small business who is
trying to get attention for their local product, service or
cause. I teach my readers how to build and maintain a web
presence that is evergreen web tactics, using their organic,
paid and social media channels. I break it down so even
busy owners or their staff can accomplish this in as little as 24
hours and 5 hours a week after that.
In a sentence:
Crush bad marketing with education

Resource: http://jtweav.com/local-web-marketing-guide/

4. Crush bad marketing with education
There are only 2 ways online to
increase business/sales
1.
Get more people to see you
2.
Get more of those people to buy
We will hit on my 15 best
recommendations to do both

Resource: http://jtweav.com/local-web-marketing-guide/

5. Tips 1-4
 High
level strategy

Website you own & can edit

Follow experts with integrity

Know the goal & learn the language

Pick goals, track & improve

6. Website you own & can edit

Resource: http://jtweav.com/diy-web-hosting-bluehost-wordpress/
1

7. Follow experts with integrity
1.
2.
Moz’s yearly local search ranking factors
3.
Moz’s David Mihm blog posts
4.
Moz’s $100 a month paid subscribers have access
to the Local Academy video series & the
occasional good local webinar (Mozinars)
5.
Catalyste Marketing’s Linda Q & A forum & paid
training
6.
Bright Local‘s webinars found on their blog
7.

Local University Blog & Events & now for only $100
a month you can have access to their advanced
local event video recordings online & forum.
Max Minzer‘s webinars found on his blog
Resource: http://jtweav.com/best-local-web-marketing-resources/
2

8. Know the goal & learn the language 3

SEO

Sales/leads



Rankings
Traffic
PPC

Sales/leads

Quality scores

Cost per conversion
Calls
- CallRail.com
Web form - Google Analytics

Resource: http://jtweav.com/what-is-the-value-of-a-direct-mailer-vs-website-leads/

9. Pick goals, track & improve

4
Resource: http://jtweav.com/what-is-the-value-of-a-direct-mailer-vs-website-leads/

10. Tips 5-11
 Tactics
– On your website

Picking the right pages

Pair pages with location

Product/Service pages

Sub location & service pages

Other pages (blog, about, FAQ, contact,
gallery...)

Converting visitors into sales with trust

Technical SEO

11. Picking the right pages
Do keyword research


Enter a list of products and
services you offer into
Google’s free ad planner
Resource: http://jtweav.com/keyword-research/
5

12. Picking the right pages



Group & assign keywords to
pages
Prioritize the most important
to least important pages
Resource: http://jtweav.com/keyword-research/
5

13. Pair pages with location
Do geographic research


Enter a list of locations you
service into Google’s free
ad planner
Resource: http://jtweav.com/keyword-phrase-location-local-keyword/
6

14. Pair pages with location
Keyword + location =
a wining combination


Toilet repair Boise


Plumber in Boise
24 hour plumber Boise
Resource: http://jtweav.com/keyword-phrase-location-local-keyword/
6

15. Product/Service pages


Don’t just list your services
write a page for each
service you offer

7
Every page widens your net
for catching potential
clients
Resource: http://jtweav.com/product-or-service-pages-the-low-hanging-fruit/

16. Sub location & service pages
In fact don’t just list your
services write a page for each
service you offer in each major
location you service.


24 hour plumber Nampa


Plumbing Nampa
Toilet repair Nampa
Resource: jtweav.com/keyword-research/
8

17. Other pages (blog, about, FAQ, contact, gallery...)
Think through what other
pages you could have to meet
your customers needs.


FAQ – All the questions you
get answered


Contact us – Business name
searches
Blog – other related things
people search
Resource: jtweav.com/keyword-research/
9

18. Converting visitors into sales with trust


Contact form

Pictures of location/staff

Awards

Reviews

Testimonials

Videos

License numbers

Charity partner

Featured in


Visible #
Loved by
Resource: http://jtweav.com/trusted-converting-website/
10

19. Technical SEO

Tittles / Headings

Schema

Hcard
Moz.com page grader is
the best for on page
optimization

Resource: http://www.microdatagenerator.com/local-business-schema/ &
http://microformats.org/code/hcard/creator
11

20. Tips 12-15
 Tactics
– On others websites

Citations

Links

Getting online reviews

Social media

21. Citations
Mentions of your name,
address & phone number
= a citation



Directory sites are most
common
Other sites work just as
well
Resource: http://jtweav.com/link-earning-citations-webinar/
12

22. Citations
This is the map of where
trusted citation business
information flows from.

Resource: http://jtweav.com/link-earning-citations-webinar/
12

23. Links
The works typically in blue
if clicked link over you’re
your website –AKA anchor
text.



Can be paired with or
without citations
Links from relevant
websites with relevant
context and anchor
text
Resource: http://jtweav.com/link-earning-citations-webinar/
13

24. Getting online reviews
If it’s on your website it’s a testimonial. If
it’s on a 3rd party site like Google Maps
it’s a review.



70% of people trust reviews as much
as a recommendation from a friend
Once you have 5 reviews Google
will show your star rating in Google
searches
Resource: http://jtweav.com/getting-reviews/
14

25. Social media
Don’t be sucked in by the social
media lie that if you build it they will
come.



Key to social media is
engagement from others with
your business
3 things only are needed: regular
posts, interaction with people,
specials
Resource: http://jtweav.com/increase-the-lifetime-value-of-a-customer/
15

26. Questions?

27. Who wants a live website critic?

28. Small business friendly theme

Resource: http://jtweav.com/wordpress-design-smallbiz-theme/

29. Thank you
JASON WEAVER INTERNET MARKETER| JTWEAV.COM