Especially in times of social distancing, desktop traffic increases and at the same time the opportunities for performance marketing. Some companies use affiliate marketing to make money on the side. This form of marketing can be ideally implemented with coordinated content on your own blog or website, so that nothing stands in the way of a passive source of income. What is Affiliate Marketing? How Can You Make Money With Affiliate Marketing ? And what do you have to consider? We will take a closer look at these questions in the following blog post and filter out helpful tips.
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Earning money with affiliate marketing how does it work
1. Earning Money With Affiliate Marketing
How Does It Work?
Especially in times of social distancing, desktop traffic increases
and at the same time the opportunities for performance marketing.
Some companies use affiliate marketing to make money on the
side. This form of marketing can be ideally implemented with
coordinated content on your own blog or website, so that nothing
stands in the way of a passive source of income. What is Affiliate
Marketing? How Can You Make Money With Affiliate Marketing ?
And what do you have to consider? We will take a closer look at
these questions in the following blog post and filter out helpful tips.
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1. What is Affiliate Marketing?
Earn money with little effort through affiliate marketing without
affecting your core job. This wishful thinking can quickly become a
reality. But how does it work? Affiliate marketing is an advertising
measure in performance marketing. The aim is to generate
measurable user interactions in order to optimize the online
presence. More precisely, it is nothing less than recommendation
marketing , in which a commission is paid out for every successful
recommendation . Some companies offer an affiliate program for
this on their website or in external networks(Affiliate program).
Other website or blog operators can then register for this program in
order to ultimately operate affiliate marketing on their website.
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How does affiliate marketing work?
An advertising company (seller) provides a platform in the form of
an affiliate program in order to have its products or services
advertised by a website operator (sales partner). The seller sells his
services on the Internet and the sales partner recommends his
products and services to his customers via his website in the form
of banners and links. For this, the sales partner receives a certain
commission from the seller, which is based on the seller's
commission model .
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This procedure represents a so-called WIN-WIN situation. Thanks
to affiliate programs, a company can benefit from more visibility and
traffic on its website, while the affiliate partner can generate passive
income through the commission. The following example should first
show in a simple way how affiliate marketing basically works:
From the affiliate partner's point of view
Affiliate Promo Machine
Let's imagine we run a blog about garden plants with helpful tips on
plant care and recommendations on suitable products. In order to
be able to operate affiliate marketing, we are registered with a
suitable partner program for garden articles. On this platform we
choose a suitable product and integrate it into a suitable place as a
banner in our blog - the so-called affiliate link.A visitor to our
website who recently bought a garden can find out more about
"fertilizing hydrangeas" on our garden blog and finds the right
fertilizer on our recommendation. The garden lover becomes aware
of the concise banner, clicks on it and is forwarded to the online
shop of the partner program. If the interested party orders and buys
the linked product, we receive a commission from the seller of the
garden items for the mediation (pay per sale principle). This
4. scenario can be individually transferred to various industries with
the help of various affiliate partner programs .
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Affiliate Gold
2. Find the right affiliate program
Anyone who decides to earn money with affiliate marketing on the
side needs not only their own website but also readers on their
website. To do this, you should first understand the needs of your
website visitors exactly and prepare them in the form of content in
such a way that the potential customer is offered added value. This
is the only way to ensure that the content of a website can solve the
supposed problem or meet the visitor's request. Niche topics with
high-quality content are particularly lucrative for making money with
online marketing .
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The needs of visitors and readers are in the foreground , which is
why the following applies in affiliate marketing: less is more. Of
course, by participating in many partner programs, many affiliate
links can also be built into a website. But that is by no means a
guarantee for high sales through affiliate. Quite the contrary.
Nobody wants to buy something that looks too much like advertising
5. if it is not given a clear added value beforehand. If several links are
used, the content should match.
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If you want to use the advantages as a sales partner for yourself,
you should opt for a suitable affiliate partner program or affiliate
marketing network . Because not every affiliate program or network
fits the content of every website. In order to be successful with
affiliate marketing, it is of great importance that the program and the
content of a website fit together. As a guarantee for the credibility of
the readers, the affiliate partner should really stand behind the
products he recommends. The garden blog visitor usually wants to
get valuable and honest tips for his garden. So he expects to find
authentic recommendations there on suitable products for
everything to do with the care of plants and gardens.
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6. Now the question arises: What kind of affiliate program is suitable
for my website? Using examples, it should first be made clear which
two types of partner programs there are.
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A.) Earning money with affiliate marketing networks:
→ For the creative blog owner who reports on different topics
Companies from various industries that would like to offer an
affiliate program as a performance marketing instrument
themselves integrate this into affiliate marketing networks such as
AWIN, Affilinet and Belboon. As an affiliate marketing networkis
understood to be a platform that brings sellers and sales partners
together. Companies (sellers) from various industries use this
platform to provide advertising material for sales partners
(affiliates). Some such networks charge a monthly fee for
membership, but both parties enjoy real benefits. For example, the
retailer benefits from an existing affiliate base and does not have to
worry about the technical support of the program. The sales partner,
on the other hand, receives a large selection of different partner
programs and thus various products.
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B.) Generate income through in-house affiliate programs:
Companies that prefer to store their sales data and customer data
internally and would like to forego fees provide an in-house partner
program for their sales partners . With this variant, the company
7. takes care of the integration of the program itself, usually with the
help of a specialized agency. The implementation requires the
necessary know-how of the employees and the technology.
Examples are Amazon PartnerNet, Auxmoney or Keyweb.
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Amazon PartnerNet
→ For the student who wants to earn some money with affiliate
marketing strategies on the side
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Amazon PartnerNet is ideal for those who write about general
topics on their website or blog. The Amazon PartnerNet is one of
the largest and most successful partner programs. As usual from
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Amazon, there is a suitable article for every topic. Depending on the
product category, 1-10 percent of the value of the goods can be
paid out in commission with the sale of an article to the sales
partner. With niche sites, up to three to four-digit commissions can
be achieved per month.
Industry-specific partner programs
→ For professional website operators who specialize in a certain
topic / industry (e.g. online marketing agencies) but do not have the
right product in their range:
Compared to an affiliate network, the in-house partner program has
many advantages to offer: There is no platform between the retailer
and sales partner, so that individual agreements are made possible
through direct contact . Often times, the commissions are higher
due to the savings in network fees. In the next step we would like to
go into more detail about Keyweb's in- house partner program and
describe when it is advisable to become a partner.
This illustration and its examples are only intended for
understanding. Of course, a blog operator can also choose
in-house partner programs or a professional website operator can
find a suitable partner in an affiliate marketing network.
9. 3. What does an affiliate program look like in
practice?
As a hosting provider, Keyweb provides its own hosting partner
program , through which anyone who operates a website can
register for free. After logging in, you have access to a large
number of advertising materials such as text links or banners for
various Keyweb products. A partner selects a banner -
corresponding to its content - and integrates it on its website. If a
customer of the partner clicks on the integrated link and places an
order, the partner receives a commission based on the pay per sale
principle (remuneration per sale).
Who can become an affiliate partner?
Anyone who operates a website can usually become a hosting
affiliate partner . Of course, it only makes sense to recommend
Keyweb products if the website visitors are also interested in the
corresponding products and services. Therefore you should be
aware of the needs of the readers and visitors of your own website
before registering for the Keyweb partner program. For example, for
readers of a start-up blog, technology blog, visitors to advertising
agencies or other web hosting providers, Keyweb's products could
be quite relevant.
10. 4. Tips for good affiliate marketing and how to
make money from it
Let's summarize again what needs to be considered: If you want to
earn money with affiliate marketing, you should run your own
website , know the needs of visitors and register with a suitable
partner program . The following tips serve as a supplement and can
be very interesting for successful affiliate marketing.
Tips:
Content that matches the content increases the click rate and
commissions
Create maximum benefit for website visitors and combine it with
affiliate content
Less is more! - The focus is on the quality of the content, not on
sales
11. Do not overlay the website with affiliate links and banners → good
content quality generates sales, not the number of affiliate links
be convinced of the products that are offered on the site
be transparent to the readers → it should be clear when it is about
affiliate marketing with which one earns money