The document provides tips for better utilizing Facebook ads. It recommends targeting specific demographics for products and services. It also suggests frequently testing ads by changing creative content that isn't performing well. Additionally, it advises creating attention-grabbing ads with elements like celebrities or influencers to stand out from other posts.

1. 7/14/2021 How to Better Utilize Facebook Ads | Justin Shimoon | Professional Overview
https://justinshimoon.com/how-to-better-utilize-facebook-ads/ 1/4
How to Better Utilize Facebook Ads
by justinshimoon | Jul 12, 2021 | Blog, Justin Shimoon
Many businesses have been able to become successful off the back of Facebook’s
advertising system. However, some businesses don’t know how to become successful on
Facebook.
Rather than sticking with what businesses know about traditional advertising, they need to
break out of their norms to fit well on Facebook. Take this information in mind if you want
to become more successful using Facebook’s advertising system.
Target Market
Every product and service has an ideal target market that businesses need to make sure
they are advertising to. When using traditional advertising, businesses might be able to
grab their ideal consumer base while still advertising to the general public.
When advertising on Facebook, businesses should be more specific in who they are
advertising to. Businesses should go through their advertisement creation tool and select
the demographics they feel their products best suit.
After some time, businesses should get some metrics on how successful their advertising
was to their ideal demographics. Businesses can then use that data to fine-tune their
a
a

2. 7/14/2021 How to Better Utilize Facebook Ads | Justin Shimoon | Professional Overview
https://justinshimoon.com/how-to-better-utilize-facebook-ads/ 2/4
advertising campaigns, helping them run more successful advertising campaigns as time
goes on.
Ad Testing
With traditional advertising, businesses might be stuck using the same advertising material
for months on end. Advertisers have it much better when using Facebook.
For example, a business might be running an advertisement on Facebook for a week
before finding out that their ideal audience isn’t connecting with that ad. Businesses
should take the opportunity to immediately take down that advertisement off Facebook
and switch it out for something that works better. This is just another benefit businesses
should be using Facebook advertising for.
Standing Out
Even though you can test out advertisements as much as you want, you need to make sure
that you aren’t wasting too much time and money on creating unsatisfactory
advertisements. To do this, you’ll want to make sure that all of your advertisements stand
out.
To stand out, you need to make sure you create something that attracts consumers to you
instead of posts from their family and friends. You’ll want to think about using famous
people that they like, people that could convince them to purchase a product.
You’ll also want to consider using different types of advertisements like videos and live
streams. Make sure you’re creating advertisements that really stand out to consumers on
Facebook.
Recent Posts
How to Better Utilize Facebook Ads
How to Market Your Business on Instagram
Content Marketing Tips
How to Best Utilize Social Media as a Marketing Tactic
Email Marketing Tips for Small Businesses
Archives
July 2021
June 2021
Search

3. 7/14/2021 How to Better Utilize Facebook Ads | Justin Shimoon | Professional Overview
https://justinshimoon.com/how-to-better-utilize-facebook-ads/ 3/4
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
December 2019
November 2019
October 2019
September 2019
August 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
Categories
Blog

4. 7/14/2021 How to Better Utilize Facebook Ads | Justin Shimoon | Professional Overview
https://justinshimoon.com/how-to-better-utilize-facebook-ads/ 4/4
Justin Shimoon
Leadership
Uncategorized
Meta
Site Admin
Log out
Entries feed
Comments feed
WordPress.org
Copyright © Justin Shimoon · 2018

 
 
 
 
 
 
