SlideShare a Scribd company logo
Google My Business
7
What is Google My Business?
Allows you to control what
information a potential customer
sees when they search for your
business on Google Search and Maps
8
W h y is it important to you?
● Your business info on Google
○ This is your “digital anchor”
● You are important to Google.
Most searches are...
○ on Google
○ mobile
○ have local intent
○ and...
Google My Business
9
Google said that local search on
mobile devices is growing faster
than mobile search overall — 50
percent year over year. Partly in
response, Google has been
regularly adding new features to
the Knowledge Panel and Google
My Business (GMB).
Google My Business
1 0
1 1
Brand N a m e
Search
Google is GIVING you this
space...IF you follow the rules
Keyword Search
You have to E A R N this
space and placement.
H ow do you earn this space?
● Quality
● Proximity
● Relevance
1 2
Google is providing the answers directly in Google search
results...instead of sending people to other sites
1 3
1. Posts
2. Services
3. Messaging
4. Appointment Link
5. Video
1 4
5 New Tools You C a n Start Using Today
1. Add Picture
2. Add Message
3. Add Link
4. Choose Button Type
Google Post
1 5
● Get F R E E views
● Important content,
promotions, events
Google Post
1 6
Add Promo
/ Coupons!
1 7
Google Post’s Newest Feature
Call Now
option!
Google Post’s Newest Feature
1 8
Add Video!
Google Post’s Newest Feature
1 9
Set Up Your Services List
Allows you to add a whole
m e n u of services you provide
right within Google My
Business
Categorize your services, add
descriptions
Displays only on mobile
2 0
● Mobile only
● Google measures &
reports how quickly
you respond!
Messaging
21
● Google says Hi
● Business says Hi
○ Customize your
opening message
● Begin text
conversation
22
Messaging
Messaging
23
Create an “Appointment” Link
24
Add Video to Your GMB Listing
25
○ Pictures
○ Video
○ Answer questions
about a business
But Wait...There’s More!
26
27
Any Question ?

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Digital Marketing Overview & Google My Business | Accunity Services LLP

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8. What is Google My Business? Allows you to control what information a potential customer sees when they search for your business on Google Search and Maps 8
  • 9. W h y is it important to you? ● Your business info on Google ○ This is your “digital anchor” ● You are important to Google. Most searches are... ○ on Google ○ mobile ○ have local intent ○ and... Google My Business 9
  • 10. Google said that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB). Google My Business 1 0
  • 11. 1 1 Brand N a m e Search Google is GIVING you this space...IF you follow the rules
  • 12. Keyword Search You have to E A R N this space and placement. H ow do you earn this space? ● Quality ● Proximity ● Relevance 1 2
  • 13. Google is providing the answers directly in Google search results...instead of sending people to other sites 1 3
  • 14. 1. Posts 2. Services 3. Messaging 4. Appointment Link 5. Video 1 4 5 New Tools You C a n Start Using Today
  • 15. 1. Add Picture 2. Add Message 3. Add Link 4. Choose Button Type Google Post 1 5
  • 16. ● Get F R E E views ● Important content, promotions, events Google Post 1 6
  • 17. Add Promo / Coupons! 1 7 Google Post’s Newest Feature
  • 18. Call Now option! Google Post’s Newest Feature 1 8
  • 19. Add Video! Google Post’s Newest Feature 1 9
  • 20. Set Up Your Services List Allows you to add a whole m e n u of services you provide right within Google My Business Categorize your services, add descriptions Displays only on mobile 2 0
  • 21. ● Mobile only ● Google measures & reports how quickly you respond! Messaging 21
  • 22. ● Google says Hi ● Business says Hi ○ Customize your opening message ● Begin text conversation 22 Messaging
  • 25. Add Video to Your GMB Listing 25
  • 26. ○ Pictures ○ Video ○ Answer questions about a business But Wait...There’s More! 26