These slides were presented at the 2018 MarketingBitz Bootcamp in Chicago, May 3, 2018.

1. Get Found on Google
Search and Maps

2. Connect with customers when they search Google
GET FOUND ON GOOGLESEARCH AND MAPS

3. GET FOUND ON GOOGLESEARCH AND MAPS
Connect on Google Maps

4. Google My Business works on
desktops, laptops, tablets, and mobile
phones.
Connect across devices
GET FOUND ON GOOGLESEARCH AND MAPS
4

6. Get your business on Google for free

7. GET YOURBUSINESS ON GOOGLEFORFREE
Step 1: Search for your business
Enter your
business name
and city to see
if your business
appears on
Google Search
and Maps
gybo.com/business

8. Update info Verify info Create listing
Is your business info com plete?
GET YOURBUSINESS ON GOOGLEFORFREE

9. GET YOURBUSINESS ON GOOGLEFORFREE
Sign into your Google Account
Sign into the
Google Account
you use for your
business
If you don’t have
a Google Account,
click “More
options” to get
started
google.com/accounts

10. See your business
in the list? Click it
to continue.
Don’t see your
business? Click
“Let m e enter the
full business
details.”
GET YOURBUSINESS ON GOOGLEFORFREE
Step 2: Select your business or add it

11. If you can’t find
the perfect
category choose
som ething close
GET YOURBUSINESS ON GOOGLEFORFREE
Step 3: Enter your business details

12. Select “Yes” if your
business serves
custom ers at their
locations. Then, click
“Continue” to set up a
service area.
GET YOURBUSINESS ON GOOGLEFORFREE
Do you work from home?
Keep your residential
address private.

13. Agree to the
Term s of Service
and click “Continue”
GET YOURBUSINESS ON GOOGLEFORFREE
Step 4: Confirm your business

14. You will use a
separate form .
Click “Verify
later.”
GET YOURBUSINESS ON GOOGLEFORFREE
Step 5: Verify your business

15. Google username: the
complete email address
associated with the listing.
Submit this form to request verification
GET YOURBUSINESS ON GOOGLEFORFREE
gybo.com/onthemap

16. Take a tour of Google My Business

17. TAKE A TOUROF GOOGLEMY BUSINESS
Make updates from the dashboard
● 2X more likely to be
considered reputable.1
● 38%more likely to have
searchers visit the location.2
● 29%more likely to have
searchers consider
purchasing from them.2
1. Google/Oxera, The Benefits of Complete Business Listings, Dec 2014
2. Ipsos MORI, Impact of Search Listings for Local Businesses, Aug 2014
Up-to-date listings are:

18. TAKE A TOUROF GOOGLEMY BUSINESS
Make updates with the mobile app
Download the free app for Android or iOS.

19. TAKE A TOUROF GOOGLEMY BUSINESS
Make updates from search results
This option is visible only to
managers of verified businesses.
● Edit business info
● Create posts
● Add photos
● Manage reviews

20. Unconfirmed
Confirm ed
TAKE A TOUROF GOOGLEMY BUSINESS
Show your holiday hours on Google
40%of local business
searchers want to find
hours of operation.1
1. Google Consumer Barometer,April 2017

21. 42%
m ore requests
for directions 1
TAKE A TOUROF GOOGLEMY BUSINESS
Add business photos
Click to
manage
photos
1. Google/Oxera,The Benefits of Complete Business Listings, Dec 2014

22. TAKE A TOUROF GOOGLEMY BUSINESS
Add details with
attributes
● Optional attributes help searchers
learn more about your business.
● Can appear as highlights to help your
business stand out in search results.
22

23. Read and respond to
reviews
TAKE A TOUROF GOOGLEMY BUSINESS
● Be notified when customers write
reviews about your business.
● Build brand loyalty by responding.
● Reply with your point-of-view,
solutions, answers, or thanks.
23

24. TAKE A TOUROF GOOGLEMY BUSINESS
Share updates with posts
Post live updates directly on your Google business listing.

25. TAKE A TOUROF GOOGLEMY BUSINESS
Use messaging to communicate...
First, set up
“Messaging”

26. TAKE A TOUROF GOOGLEMY BUSINESS
...via text message
Customers can send messages from search results.
Then,
customers
can send
messages

27. See what’s working
with insights
TAKE A TOUROF GOOGLEMY BUSINESS
● How do searchers find you?
● How do they interact with the listing?
● Do they call, request directions, and
visit your website?
● Where do customers come from?
● What days have the most activity?
27

28. TAKE A TOUROF GOOGLEMY BUSINESS
Add managers to help
First, click
“Users”
Choose their
access level
Next, invite
managers by
adding their
email addresses

29. How to create a website, step by step

30. HOW TO CREATE A WEBSITE, STEP-BY-STEP
Choose “website” from navigation
Click “website” to
get started

31. Select “Photos” to add
im ages to your website
HOW TO CREATE A WEBSITE, STEP-BY-STEP
Edit your website
Select “Themes” to
change the site design
Select “Edit” to add text
to your website

32. HOW TO CREATE A WEBSITE, STEP-BY-STEP
Manage settings and publish
Select “Settings”
to publish or
unpublish your
site, change the
domain name, or
change default
language.
Or, click the
“Publish” button

33. HOW TO CREATE A WEBSITE, STEP-BY-STEP
Choose a website address
You have two options:
1. [your business name].business.site
2. Use a custom domain name

34. HOW TO CREATE A WEBSITE, STEP-BY-STEP
Choose a domain
for your site
Search for a
domain name
You can register a domain with Google Domains

35. HOW TO CREATE A WEBSITE, STEP-BY-STEP
Congrats, you’re on the web!

36. Thank you
After today, sign in at google.com /business

37. Please fill out our survey
GET FOUND ON GOOGLESEARCH AND MAPS
gybo.com/survey