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Get Smarter with Your Event Marketing

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Hubb
Hubb

Watch the webinar: https://blog.hubb.me/get-smarter-with-your-event-marketing-slides-and-recording Want more attendees? Attendee personas and influencer marketing, two techniques borrowed from corporate marketers, are great ways to drive more targeted and effective registrations. In this webinar, event marketing expert Nick Borelli shares how to use these two techniques to get more attendees!

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@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme nick borelli President / Strategist of Borelli Strategies • Digital Marketing Consultant for Events & Event Suppliers. • Digital Engagement Strategist for Event Producers. • International Speaker. • Owns More Comic Books Than You Do.
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme of Communities Events Are The Epicenters
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme A Tribe is a group of people connected to one another, connected to a leader and connected to an idea. Seth Godin “Tribes” “ ” Buyer personas are semi-fictional, and represent customer segments based on data. “ ” Tribe vs. Persona
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Why Persona Marketing?
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Viv The Veteran Climbing Carl Peggy Planner Rolodex Roxanne B2B
 Bailey Personas
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme How To Create Personas
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme 1. Demographic. 2. Psychographic. 3. Conversion Variables. Poll Sections
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme demographic Data Only ask for actionable. demographic information.
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme psychographic Data 1. voice Preference - This or That? 2. Favorite TV Shows. 3. Values Questions.
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Conversion Variables 1. Why Did you Attend? 2. What other events had you considered attending? 3. What’s most Important? a. Ticket Price. b. Speakers. c. networking.
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Innovators Thinkers achievers experiencers Take-charge sophisticated curious reflective informed content goal oriented brand conscious conventional trend setting impulsive variety seeking survivors believers strivers makers nostalgic constrained cautious literal loyal moralistic contemporary imitative style conscious responsible practical self-sufficient VALS (Values, Attitude and Lifestyles) psychographic segmentation
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Get Your Creep on
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Negative Personas Grizzled Glenda N00b Nick Yes Andi Introvert Ingrid Salesy Susan
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Engage Differently SocialMedia LandingPages Email List Segmentation Advertising
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme More Than Marketing
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme marketing transitions to sales awareness consideration preference loyalty loyalty Sale Sale recommendation recommendation
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Awareness Trust Time
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme How do You earn trust at warp speed?
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme 0 33 67 100 133 167 200 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 New York Comic Con
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Anime Cosplay Comic 
 Book Collectors Gamers Families Personas
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme 61m Jessica Nigri 2.5m Tristan Gallant 7.7b Markiplier Felicia Day 8.3m Influencers
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme 21K Crystal Graziano Nicks.Comics ThisWeeksComics 837K Stacey Roy Andre Meadows 81.5K micro Influencers 24K
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Reach relevance resonance influence
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Software • Buzzsumo • IZEA • Klout/Kred • Linqia Research • LinkedIn • Relevant #s • Industry Bloggers • Sprout Social Ask • Survey Attendees • Trusted Partners Identifying
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Compensate Retainer | Project | Affiliate | Free Tickets Listen Event Design | Marketing | Authenticity Monitor On-Brand Communication | Metrics
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme Transparency You’re part of the team meow.
@NickBorelli @Nick.BorelliNickBorelli.com hubb.me @hubbdotme @hubbdotme be more human

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