Digital Marketing Landscape

279 views

Published on

A presentation for the WA State Bowling Proprietors' Association

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
279
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Digital Marketing Landscape

    1. 1. Adam Broetje
    2. 2. Adam Broetje •University of Colorado at Boulder
    3. 3. Adam Broetje •University of Colorado at Boulder •8 years in Digital Marketing
    4. 4. Adam Broetje •University of Colorado at Boulder •8 years in Digital Marketing •Self taught designer & developer
    5. 5. Odd Dog Media
    6. 6. Odd Dog Media •Founded in 2008
    7. 7. Odd Dog Media •Founded in 2008 •Holistic Digital Marketing
    8. 8. Odd Dog Media •Founded in 2008 •Holistic Digital Marketing •Local, brick & mortar, to international software
    9. 9. The principles of marketing haven’t changed... just the methods in which we communicate it.
    10. 10. Most marketing is “Push Marketing”
    11. 11. It’s an interruption, forces us outside of what we want.
    12. 12. How People Buy Today 1) Realize a need 2) Investigate options 3) Ask our friends 4) Seek out experts 5) Learn everything 6) and finally...buy
    13. 13. People want information
    14. 14. What matters to you... •Foot Traffic •Leagues •Parties •Concession Sales •Alcohol Sales
    15. 15. Information they’re looking for •Something fun with the guys •A sport to play after work •Birthday party for 15 year olds •A night out close to home •Something fun to do downtown •A great date idea •A bowling league
    16. 16. Where are they looking? •Search Engines •Review Sites
    17. 17. What’s finding them? •Social Media •Facebook Photos •Texts from friends •A daily deal •Coupons
    18. 18. You want one thing...they’re looking for another. They’re searching in one area...you’re trying to find them somewhere else.
    19. 19. How to tie it together?
    20. 20. #1 Your website is your core. •Everything should drive here •Typically their first impression •Where you’re allowed to sell •Your online property •Google Analytics •Code! •Found in search engines
    21. 21. #2 Conversion •Show them a map! •Phone number •Email signup •Add on a social channel
    22. 22. #3 Search Engines
    23. 23. #3 Search Engines
    24. 24. #3 Search Engines
    25. 25. #3 Search Engines
    26. 26. #3 Search Engines
    27. 27. #3 Search Engines
    28. 28. #3 Search Engines
    29. 29. #3 Search Engines
    30. 30. #3 Search Engines
    31. 31. #3 Search Engines
    32. 32. #3 Search Engines •Local is key. Local is mobile. •Business registration is required •Consistency of citations •Social Media now impacts Search •Organic & Paid - Measure •Drive to your site! Search engines are a business.
    33. 33. #3 Search Engines
    34. 34. #4 Review Sites•Quality > Quantity•Reviews impact search•70% trust online reviews•Protect your brand•Drive to your site!
    35. 35. #5 Social Media STOP SELLING!! •The ultimate “word of mouth” •Discovery prior to interest •Media is key - Zuckerberg had it right •If it’s important to social, then search thinks it’s important too! •Drive to your site!
    36. 36. Tying it all together
    37. 37. Things you can do today
    38. 38. #1 Website Get out of the way of the sale! •Add a map •Add a phone number - in text •Offer email signup - incentivize! •Show off social channels •What does your design say about you? •Add great content! Get a blog! •Google Analytics
    39. 39. #2 Search•Check your search rankings (OpenSiteExplorer.com)•Get your content shared on social media•Have your site’s code tuned up•Check your citations
    40. 40. #3 Reviews •Monitor the review sites •Respond immediately •Setup Google alerts for your brand name
    41. 41. #4 Social •Encourage interaction = word of mouth •Media if you can •Get creative and have fun •Contests and incentives
    42. 42. Provide information. Be easily found. Then convert.
    43. 43. Secret bonus tip!
    44. 44. Facebook Ads Men Age 21-60Seattle Area (50 mile radius) Who like bowling 2,740

    ×