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Machine learning and ai for events

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This year, for the first time ever, attendees at one of the largest technology conferences in the world, were offered machine-learning-based recommendations on which sessions to attend and who to network with, all based on the choices they made throughout the event, like interests, location, sessions scans and evaluations.

This webinar will explore the future of how the event industry will leverage AI and machine learning to provide personalized experiences to attendees, and what that means for the future of your events.

Published in: Marketing
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Machine learning and ai for events

  1. 1. Let AI Guide You to Better Attendee Engagement
  2. 2. You’re using artificial intelligence every day
  3. 3. 90% of the world’s data has been generated in the past 2 years
  4. 4. human + machine vs. your problem
  5. 5. Larry
  6. 6. Dolan video of people at Ignite
  7. 7. Survey video
  8. 8. Mary
  9. 9. Static Recommendations vs. Behavioral Recommendations
  10. 10. Behavioral Recommendations
  11. 11. DATA
  12. 12. Behavioral Recommendations Engine for Sessions, Attendees and Exhibitors Pre-Event Behaviors/Data Points • Registration Profile • Session Catalogue/User/Sponsor Views/Searches/Time spent on subjects • Search terms • Sponsors and attendees favorited • What is added to their schedule • Meetings Scheduled Onsite Behaviors/Data Points • Session Attendance through scanning or BLE • Location Tracking to refer sessions, experiences, or people near you • Meetings – Who you met with, meeting details • Who you messaged • Evaluation Results
  13. 13. Predictive Analysis for Sessions, Attendees and Exhibitors Pick the best content and speakers Connect Attendees with Experts Connect Exhibitors with Prospects Pick the best rooms for sessions
  14. 14. Questions?
  15. 15. Thank you! For a free trial, email sales@hubb.me or visit www.hubb.me

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