Smart Virtual Panel about 'Insights, Benchmarks, and Perspective from the Buy-side during COVID-19’ with David Pironon, Romain Bruguière, Carlotta Meneghini, Joel Livesey and Laurent Baillot.
Instant Insights displays complex programmatic data in real-time. Measure campaign performance, do day-to-day monitoring, 1st level of troubleshoot deals and identify opportunities with fresh, up to the minute data. Its powerful insights will help you stay up to date on and ensure the optimization of your monetization campaigns.
Top 4 digital marketing trends for 2013 -Grape5Grape5
“Top 4 Digital Marketing Trends for 2013”, provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013. It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer greater reach, better relevancy and higher customer engagement.
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:
Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management
Instant Insights displays complex programmatic data in real-time. Measure campaign performance, do day-to-day monitoring, 1st level of troubleshoot deals and identify opportunities with fresh, up to the minute data. Its powerful insights will help you stay up to date on and ensure the optimization of your monetization campaigns.
Top 4 digital marketing trends for 2013 -Grape5Grape5
“Top 4 Digital Marketing Trends for 2013”, provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013. It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer greater reach, better relevancy and higher customer engagement.
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:
Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management
The State of Marketing Automation Trends 2014 Marketo
Did you know that 91% of buyers are evaluating marketing automation for the first time? Finding the software is tough when you're new to automation. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Check out these slides for key (and surprising!) facts.
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the link below and
took my quick survey. You said you wanted more SEO
and Content Marketing Tips.
My goal is to bring you the latest digital marketing tools,
practical step-by-step guides and ‘how-to’ blueprints from
the best SEO, Social and Content Marketing masters on
the planet!
The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yesmail analyzed more than 6.4 billion emails sent during the 2013 holiday season.
Read this edition of Yesmail’s Email Marketing Compass to learn about the much disputed relationship between subscribers engagement and email domain. Other topics in the benchmark report include:
-How the four leading ISPs compare in terms of subscriber activity
-Mobile revenue generated by email
-"Hybrid” versus mobile-only email viewership
-The number of new and active subscribers during the holidays
This presentation looks at the various reporting and analytical features within Google AdWords and Google Analytics and tells you how to use them to improve your paid search campaigns. Presentation was given at SES London in February 2014
20min guide on how to run B2B digital marketing KC Chan 陈家聪
ppt slide from the Warwick Business School Digital Innovation panel on 25th Jan 2018. It involves some quick insight on how to run a successful B2B digital marketing team, including the importance of persona, user journey to marketing funnel via the Inbound Marketing methodology.
KC Chan - @KcChano
Marketers count just about everything: emails sent, opened, deleted, web pages visited and abandoned, widgets bought, and so much more. In this new book from Spider Trainers, we've captured about 175 stats that verify there's a little mathematician in all of us.
Marketo's Secret Sauce: Smarter Marketing for Best ResultsSugarCRM
You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo. In this session, Jon will share an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including:
- Key trends driving marketing automation
- Designing programs to be measurable
- Key lessons to improve your performance, profitability, and credibility with marketing metrics and analytics
- How the experts at Marketo do it themselves, including actual examples of how Marketo’s smart and innovative programs produce eye-popping results
State of Marketing: Insights on Top Marketing Trends for 2017 and BeyondMediaPost
To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers and understand what practices set top teams apart from the rest. Join this session to arm yourself with the results from the fourth annual "State of Marketing" research study, based on a global survey of 3,500 marketing leaders. You'll learn about key trends that are changing the face of marketing, such as the evolution of customer journey strategies, the growth and influence of various channels, how teams are leveraging emerging technologies like artificial intelligence, and more.
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016eMarketer
Marketing automation is no longer a “shiny new toy” for marketers—and that’s a good thing. Adoption continues to grow, and marketers are becoming more sophisticated by adding capabilities like predictive analytics and account-based marketing tools. Topics in this webinar include: Marketers’ current adoption and use of marketing automation platforms; How and why marketing automation platforms are being connected to other systems and data sources; What role marketing automation plays in enabling the buzzed-about practice of account-based marketing; What challenges marketers still need to overcome with marketing automation.
The State of Marketing Automation Trends 2014 Marketo
Did you know that 91% of buyers are evaluating marketing automation for the first time? Finding the software is tough when you're new to automation. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Check out these slides for key (and surprising!) facts.
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the link below and
took my quick survey. You said you wanted more SEO
and Content Marketing Tips.
My goal is to bring you the latest digital marketing tools,
practical step-by-step guides and ‘how-to’ blueprints from
the best SEO, Social and Content Marketing masters on
the planet!
The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yesmail analyzed more than 6.4 billion emails sent during the 2013 holiday season.
Read this edition of Yesmail’s Email Marketing Compass to learn about the much disputed relationship between subscribers engagement and email domain. Other topics in the benchmark report include:
-How the four leading ISPs compare in terms of subscriber activity
-Mobile revenue generated by email
-"Hybrid” versus mobile-only email viewership
-The number of new and active subscribers during the holidays
This presentation looks at the various reporting and analytical features within Google AdWords and Google Analytics and tells you how to use them to improve your paid search campaigns. Presentation was given at SES London in February 2014
20min guide on how to run B2B digital marketing KC Chan 陈家聪
ppt slide from the Warwick Business School Digital Innovation panel on 25th Jan 2018. It involves some quick insight on how to run a successful B2B digital marketing team, including the importance of persona, user journey to marketing funnel via the Inbound Marketing methodology.
KC Chan - @KcChano
Marketers count just about everything: emails sent, opened, deleted, web pages visited and abandoned, widgets bought, and so much more. In this new book from Spider Trainers, we've captured about 175 stats that verify there's a little mathematician in all of us.
Marketo's Secret Sauce: Smarter Marketing for Best ResultsSugarCRM
You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo. In this session, Jon will share an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including:
- Key trends driving marketing automation
- Designing programs to be measurable
- Key lessons to improve your performance, profitability, and credibility with marketing metrics and analytics
- How the experts at Marketo do it themselves, including actual examples of how Marketo’s smart and innovative programs produce eye-popping results
State of Marketing: Insights on Top Marketing Trends for 2017 and BeyondMediaPost
To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers and understand what practices set top teams apart from the rest. Join this session to arm yourself with the results from the fourth annual "State of Marketing" research study, based on a global survey of 3,500 marketing leaders. You'll learn about key trends that are changing the face of marketing, such as the evolution of customer journey strategies, the growth and influence of various channels, how teams are leveraging emerging technologies like artificial intelligence, and more.
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016eMarketer
Marketing automation is no longer a “shiny new toy” for marketers—and that’s a good thing. Adoption continues to grow, and marketers are becoming more sophisticated by adding capabilities like predictive analytics and account-based marketing tools. Topics in this webinar include: Marketers’ current adoption and use of marketing automation platforms; How and why marketing automation platforms are being connected to other systems and data sources; What role marketing automation plays in enabling the buzzed-about practice of account-based marketing; What challenges marketers still need to overcome with marketing automation.
5 Quick Ways to Respond to Facebook & Instagram Trends
Over the past several weeks, people have been spending 44% more time on social media. That means Facebook and Instagram represent a powerful opportunity to reach your audiences where they are present and active.
Join us online to learn:
• How to respond to recent trends on Facebook & Instagram
• How to adjust paid campaigns to reach new audiences.
• How to engage your customers & prospects on social.
Adobe Digital Insights Digital Dollar Q1 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Eyeota Annual Index 2015 - Audience Data Trends in EuropeLaura Keeling
Find out how audience data was used by advertisers across Europe in 2015. This document can help media agencies with planning digital advertisings campaigns. Key reading for anyone interested in programmatic and RTB.
The evolving COVID-19 pandemic landscape demands new insights to track the digital economy. This Slideshare from Adobe shares how Adobe’s analytics can help marketers make sense of this complicated moment.
Data Digest #9: Vietnam Stock Market: Embracing New Normal amidst COVID!FiinGroup JSC
COVID-related impacts on the Value could be somehow predictable. In this Report, we conduct an in-depth analysis on factors determining SUPPLY in correlation with DEMAND, instead of purely analyzing corporate fundamentals like before. Under the current circumstance, factors determining DEMAND or affecting money flow and investor sentiment, in our view, are the most important and need taking into serious consideration.
We are trying to make a plenty of data-driven comparisons on impacts of different COVID waves (the first in Q1-2020 and the fourth now) to support you in having assessments on your own. Accordingly, this Report aims to give in-depth analysis and data-driven findings on which sectors or companies could be beneficiaries from the pandemic, especially once the “Embracing the Covid-19” strategy is confirmed.
Download our full report: https://bit.ly/FiinPro-Digest-9-EN
The Neto State of Ecommerce Report charts the transformation of ecommerce over the year to bring you data, insights and trends from thousands of Australian retailers across a range of verticals. Some of the key findings:
• 30% growth in average sales across all verticals
• $130 average basket size (with 5% year-on-year growth)
• Top performing verticals: fashion, homewares, motor parts
• Biggest spenders: food & alcohol
• 122% growth in pay later (Afterpay, Zip)
• 1/3 of total sales come through marketplaces
Plus insights from our partners eBay, Google, PayPal, Sendle and SmartrMail, this report provides a really in-depth look at ecommerce and online from every angle.
States are Reopening - But Will Consumers Go Out?Sense360
Total foot traffic is beginning to recover as states reopen. We also sliced the data to see differences by state, daypart, retail/restaurant channel, consumer segments, household income, and ethnicity.
Báo cáo 2020 Audience Insights for B2B Marketing là những số liệu chi tiết về xu hướng sử dụng các phương tiện truyền thông (media) từ hơn 11 triệu người ra quyết định dựa trên 20 ngành công nghiệp khác nhau.
Analysis of Covid-19 effects on different industries and which marketing strategies companies decided to use to save money and improve their performance in the industry.
Industries analysed:
1. Online retail
2. Fashion and Beauty
3. Online Groceries
4. Amazon category analysis - growth, winners and losers
5. Travel - Line of business conversion and visitation
6. Finance
7. Telecom - 5G traffic growth
This IRI state of the nation report gives a snapshot summary of the Macro and Micro factors affecting the FMCG industry today.
You can also find these on our website here: https://www.iriworldwide.com/en-GB/insights/Publications/UK-State-Of-The-Nation
The Eyeota Index contains internal data from Eyeota, the global leader in local audience data. This report tracks thousands of campaigns executed by hundreds of agencies across 60 countries. We have developed our own proprietary Indices, the Eyeota Price and Spend Indices. These are beneficial to all parties. For advertisers, it provides a rare window into how their peers in their category are using data and which audience segments work well for specific advertiser sectors. Publishers gain further insights about the most sought-after data segments, and the types of advertisers purchasing them.
Each region has its own unique factors driving audience data spend.
This report will be a useful guide for advertisers, media buyers and publishers in staying updated with the latest trends in global audience data spend.
What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!
With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!
Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA
Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format
More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
Inspired by graphic designer Vahram Muratyan’s blog-turned-book, Smart AdServer created a “New York versus Paris” infographic based on our observations of the ad tech industry. Ad tech is a global phenomenon, but the manner in which it manifests, how it grows and changes as well as the relationship it has with politics, economics and culture often depends much on location.
Check out our infographic and you’ll definitely learn some surprising info!
Case Study: Smart AdServer Forecasting ToolSmart AdServer
The Smart AdServer forecasting tool was instrumental in the attainment of sales objectives for one of Europe's leading media companies. The easy-to-use interface provided crucial information at the click of a button, the precise algorithm ensured an accurate estimate of available inventory, and audiences and managers adjusted ad strategies using the overview of booked campaigns. Between 2,000 and 5,000 campaigns were managed per month by over 500 employees spread throughout hundreds of office sites worldwide.
Top 6 des tendances du marketing digital selon SmartSmart AdServer
Qu'est-ce qui attend l'industrie ad tech cette année? Smart AdServer nous parle des tendances du marketing digital pour 2016 avec des sujets tels que le programmatique, la vidéo, le mobile-first, le mobile-only, le rich media, le programmatique directe et l'ad serving full-stack. Découvrez ce qui est in et ce qui est out! http://bit.ly/22MUaCs
What awaits the ad tech industry this year? Smart's 2016 Digital Marketing Trends covers topics such as programmatic, video, mobile-first, mobile-only, rich media, automated guaranteed and full stack ad serving. Discover what’s in…and what’s out! http://bit.ly/22MUaCs
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
2. Introduction
Welcome to Smart’s second event
highlighting COVID-19 impact on ad revenue
To aid publishers during this uncertain time, we will cover current topics such
as how their business is impacted, how they are coping with this uncertain time,
and adapting their strategies, as well as how they are planning for the recovery.
3. Agenda
1. The COVID consequences on impacted countries
1. Smart Virtual Panel: Insights, Benchmarks, and Perspective
from the Buy-side during COVID-19
5. Overall trend of Ad Spend since early March
changes depending on the geos
Mid-march: 1st major drop,
up to -60% pre / post
lockdown announcement.
Beg. of April: smaller
seasonal drop than usual
April MTD: slow seasonal
increase of spends, still
down -30% YoY but growing
MoM since Apr 20th
Lockdown enforced
mid-march
March: flat, missing on
seasonality increase. Slow
decrease in spend
throughout the month (-
10% H2 vs H1)
Beg. of April: much
stronger drop than usual.
April MTD: weak
seasonality, spends below
March’s spends
Lockdown enforced
later
March: seasonality a bit
weaker than usual
April MTD: very light
decrease YoY
Countries less
impacted
6. Deals are still highly impacted,
except for Programmatic Guaranteed
Other deals
Open Auction
Programmatic
Guaranteed
Global
April data
+10% MoM
Higher levels vs early March,
driven by IT / Computer
manufacturers & Supermarkets
-25% MoM
-35% YoY
-45% MoM
-45% YoY
* Comparing Spends April ‘20 1st - 26th to March ‘20 1st - 26th (MoM) or to April 1st - 26th 2019 (YoY)
7. eCPM is still way below usual
Global data
-30% in April YoY
-15% Apr MTD vs Mar
+10% Apr H2 vs H1
Fewer
deals
More traffic and
less competition in
Open Auction
Stronger
seasonal
drop in April
8. Changing their
rules to accept
new advertisers
Opening some of
their inventory to
Open Auction
Some Publishers have adapted to the crisis
by changing their setup & rules
9. Some advertisers maintained their investments
during the crisis
Video Games &
online entertainment
Online shopping
(pure players only)
Governments
& Institutions
Consumer
electronics
esp. Computers
manufacturers
10. Supermarkets HealthTelcos
Other advertisers resumed their spends
after adapting their messages
“Keeping you
connected”
Solidarity,
purchasing
power & buying
local
Thanking
health workers,
heroes of the
crisis
11. Part 2
Smart Virtual Panel
Insights, Benchmarks, and Perspective from the
Buy-side during COVID-19
12. Our speakers
Joel Livesey
Director of Partnerships,
EMEA
David Pironon
Chief Programmatic
Officer
Laurent Baillot
Data Science &
Analytics Manager
Carlotta Meneghini
Programmatic Team
Lead Digital Marketing
& Sales Cluster
13. Down 0 - 25%
How was your March Digital ad revenue trending vs last year?
1
Down 25% or more2
Flat to increasing3
How was your April Digital ad revenue trending vs last year?
Down 0 - 25%1
Down 25% or more2
Flat to increasing3
14. Down 0 - 25%
How was your March Digital ad spend trending vs last year?
1
Down 25% or more2
Flat to increasing3
How is your digital ad spend in April trending vs last year?
Down 0 - 25%1
Down 25% or more2
Flat to increasing3
15. Down vs Q3-2019
How do you think Q2 will be impacted?
1
Up vs Q3- 20192
Flat vs Q3-20193
Don’t know yet - too early4
16. Maintain overall digital presence
What are the main priorities for brands/you coping with COVID-19 crisis?
1
Avoid reliance on short-term performance2
Adapt strategy and messaging to better answer new consumer needs3
Don’t know yet - too early4
Get ready to engage new audiences5
17. 17
In the US, Grocery is seeing the biggest traffic increase, followed by CE
• Across the board, last week saw a
2.5x increase in average desktop
traffic on US retailers compared to
mid-Feb :
o Grocery : 4x
o Consumer Electronics : 2.2x
o Other CPG : 1.5x
o Beauty : 1.5x
• Periods of comparison : 2020-04-19
to 2020-04-26 VS 2020-02-17 to
2020-02-24.
• Index:
Traffic at midnight in Mid-February =
1
• Each retailer is given the same
weight in the index
0
5
10
15
20
0 2 4 6 8 10 12 14 16 18 20 22
Grocery – Hourly Traffic
Costco, Peapod, Shipt, Target
0
0.5
1
1.5
2
2.5
3
3.5
0 2 4 6 8 10 12 14 16 18 20 22
Beauty – Hourly Traffic
Macy’s, Ulta
Mid February
0
2
4
6
0 2 4 6 8 10 12 14 16 18 20 22
Other CPG – Hourly
Traffic
Bed Bath and Beyond, Office Depot,
Target
0
1
2
3
4
5
6
7
0 2 4 6 8 10 12 14 16 18 20 22
CE – Hourly Traffic
Best Buy, Costco, Target
18. 18
As retailer traffic booms in France and the US, one thing remains consistent :
the French lunch break
Periods of Comparison: 2020-04-13 to 2020-04-20 VS 2020-02-16 to 2020-02-23
Retailers Included : FNAC, Auchan (FR) Costco, Peapod, Shipt, Target (US)
Index : 1 = Average traffic at midnight in Mid-Feb. Each Retailer is given the same weight in the index.
0
1
2
3
4
5
6
7
8
9
0 2 4 6 8 10 12 14 16 18 20 22
France Desktop Traffic - Hourly Traffic
(Index)
Mid February Last Week
0
5
10
15
20
25
0 2 4 6 8 10 12 14 16 18 20 22
US Desktop Traffic - Grocery - Hourly
Traffic (Index)
Mid February Last Week
19. 19
Overall Grocery sales remain at 2.5x their February levels, with an
increased activity from Frequent Shoppers
Shipt, Peapod, Target, Costco. Total Transactions recorded on Period: 17.1M
Frequent Shopper : Shopper with at least one other purchase on the same retailer in the previous 30 days
Index : Total organic orders divided by average in early February. Each Retailer is given the same weight
0
0.5
1
1.5
2
2.5
3
3.5
4
2020-02-01
2020-02-03
2020-02-05
2020-02-07
2020-02-09
2020-02-11
2020-02-13
2020-02-15
2020-02-17
2020-02-19
2020-02-21
2020-02-23
2020-02-25
2020-02-27
2020-02-29
2020-03-02
2020-03-04
2020-03-06
2020-03-08
2020-03-10
2020-03-12
2020-03-14
2020-03-16
2020-03-18
2020-03-20
2020-03-22
2020-03-24
2020-03-26
2020-03-28
2020-03-30
2020-04-01
2020-04-03
2020-04-05
2020-04-07
2020-04-09
2020-04-11
2020-04-13
2020-04-15
2020-04-17
2020-04-19
2020-04-21
2020-04-23
2020-04-25
Grocery - All Sales inc. Sales from Frequent Shoppers (index)
All Orders Orders from Frequent Shoppers
32.0% Frequent Shoppers
Easter
Holiday
39.0% Frequent Shoppers
21. 21
Because of Out of Stocks, Sales trends are not always indicative of
actual demand – Hand Soap example
Retailers : Target, Shipt, Peapod
1.2M Organic Sales included. Top 100 SKUs are the top selling ones in first half of Feb.
0
2
4
6
8
10
12
0
5
10
15
20
25
30
35
40
45
2/1/2020
2/3/2020
2/5/2020
2/7/2020
2/9/2020
2/11/2020
2/13/2020
2/15/2020
2/17/2020
2/19/2020
2/21/2020
2/23/2020
2/25/2020
2/27/2020
2/29/2020
3/2/2020
3/4/2020
3/6/2020
3/8/2020
3/10/2020
3/12/2020
3/14/2020
3/16/2020
3/18/2020
3/20/2020
3/22/2020
3/24/2020
3/26/2020
3/28/2020
3/30/2020
4/1/2020
4/3/2020
4/5/2020
4/7/2020
4/9/2020
4/11/2020
4/13/2020
4/15/2020
4/17/2020
4/19/2020
SalesIndex
NumberofSKUsgoingOOS
Liquid Hand Soap – Overall Indexed Sales & Share of top selling SKUs going OOS
Number of Top 100 SKUs OOS Indexed Sales
Sales spike while most
SKUs are still in stock
With top SKUs OOS,
sales remain sluggish
22. 22
Sales of Water Packs indicate a rush to bulk buying that eased after
mid-March
0
0.5
1
1.5
2
2.5
3
3.5
2/8/2020
2/10/2020
2/12/2020
2/14/2020
2/16/2020
2/18/2020
2/20/2020
2/22/2020
2/24/2020
2/26/2020
2/28/2020
3/1/2020
3/3/2020
3/5/2020
3/7/2020
3/9/2020
3/11/2020
3/13/2020
3/15/2020
3/17/2020
3/19/2020
3/21/2020
3/23/2020
3/25/2020
3/27/2020
3/29/2020
3/31/2020
4/2/2020
4/4/2020
4/6/2020
4/8/2020
4/10/2020
4/12/2020
Indexed Unit Sales
6 Pack 12 Pack 24 Pack
Index : 1 = Average daily unit sales from 2020-02-08 to 2020-02-14
Retailers Included : Costco, Peapod, Shipt, Target
23. 23
Top 20 keywords with highest relative increase, representing a total of 6M searches
Retailers Included : Costco, Peapod, Shipt, Target, Bestbuy, Macy’s
Keywords with most traffic increase in April
March – Retailer Keywords with highest increase April – Retailer Keywords with highest increase
24. 24
Fastest Growing Taxonomies in Food & Beverages – Sales of Cooking
& Baking Ingredients
Source : Criteo Retail Media – 7.8M Organic Sales included. Index: Total organic units divided by average in early February
Retailers include: Target, Peapod, Shipt, Costco, Office Depot BSD
0
2
4
6
8
10
12
1-Feb 8-Feb 15-Feb 22-Feb 29-Feb 7-Mar 14-Mar 21-Mar 28-Mar 4-Apr 11-Apr 18-Apr 25-Apr
Sales by Category Indexed – US Retail Media Retailers
cooking & baking ingredients
baking chocolate
baking mixes
baking soda
frosting & icing
25. 25
Fastest Growing Taxonomies in US – Last 30 Days
Source : Criteo Retail Media Network US. Periods of comparison: 2020-02-01 to 2020-02-14 VS 2020-04-12 to 2020-04-26
Top taxonomies in relative growth, representing 2.0M Units Sold during period.
Retailers include: Target, Peapod, BestBuy, Ulta, Shipt, Costco
Taxonomy Growth
food, beverages & tobacco|food items|cooking & baking ingredients|flour 1359.5%
health & beauty|personal care|hair care|hair color 1173.3%
arts & entertainment|party & celebration|party supplies|balloons 1031.7%
health & beauty|personal care|cosmetics|skin care|sunscreen 925.3%
health & beauty|personal care|cosmetics|nail care|nail polish removers 922.1%
electronics|electronics accessories|cables 870.1%
health & beauty|personal care|cosmetics|nail care|nail polishes 791.9%
health & beauty|personal care|cosmetics|skin care|tanning products 778.6%
home & garden|lawn & garden|gardening|pots & planters 756.5%
health & beauty|personal care|shaving & grooming|shaving cream 721.7%