The document discusses how mobile marketing can help businesses win new customers. It notes that 2013 was a turning point where mobile usage surpassed desktop, and that people are highly attached to their smartphones. The presentation covers why mobile matters for business, prerequisites for mobile success like having a mobile goal and tracking results, organic mobile strategies like search, social media, email and apps, paid mobile advertising options, and emerging mobile trends. The presenter has over 5 years of experience in mobile marketing and running one of the largest Google partners in the region.

1. GET IN THEIR PANTS:
HOW TO WIN NEW BUSINESS WITH MOBILE MARKETING
Share Space
1/15/2014
Presented by Chris Reilly

2. OBLIGATORY BRAGGING
Celebrating 5 years of business this month!
Over 2 Billion ad impressions in 62 countries
Largest Google Partner in INW
Professor at Gonzaga University
Speaker at dozens of conferences/events

4. 2013 WAS THE INFLECTION POINT

6. DON’T LAY A FINGER ON MY SMARTPHONE!
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74 percent would give up alcohol for a week
55 percent would rather forgo caffeine.
33 percent would rather give up sex.
22 percent would rather not use a toothbrush.
21 percent would rather go without shoes.
Study by Telenav

9. AGENDA
Why mobile matters
Prerequisites to success
Organic mobile strategies
Paid mobile advertising
On the Horizon

10. MOBILE 097
Mobile goal: You Need one!
Great mobile UX
 Interruptions
 Thumbs are fat
 Security concerns
A reliable way to track results
 App Downloads
 Google Analytics
 Call Tracking

11. ORGANIC MOBILE STRATEGIES
Search
Social
Email
Apps
SMS

12. PAID MOBILE ADVERTISING
Search
Social
Display
Video
Push Notifications

13. ON THE HORIZON
More wearable technology
Predictive UX
More Privacy Battles
Mobile Video will lag…
Increased Native Advertising

15. THANKS!
Chris Reilly: chris@unleashed-online.com @reilly3000