This document discusses the importance of omni-channel marketing and integrating phone calls into marketing strategies. It notes that 90% of consumers use multiple devices to accomplish goals, and that mobile is becoming the primary channel for many activities like search, email, display, and social media. While digital channels are growing, phone calls remain very important for many high-consideration activities and conversations. The document promotes a company called Invoca that provides tools to integrate phone calls and call data into omni-channel marketing, advertising, and analytics.

1. SaaS, meet the phone.
Creating the optimal omni-channel
journey with call data

2. 90%
of consumers move
between multiple devices
to accomplish their goals.

3. Omni-channel is viewing the experience through
the eyes of your customer, orchestrating the
experience across all channels so that it is
seamless, integrated, and consistent.
The Rise of the Omni-Channel Marketer
- John Bowden
SVP of Customer
Care

4. Leading Marketers
Leaders proactively
influencing the customer
experience across
channels and using
marketing technologies.
All Others
Trail the leaders in either
adoption of technology or
influence of the customer
experience, or both.
These are the stakes.
Omni-channel leaders outperform all others.
SOURCE: 2013 IBM Global State of Marketing Report

5. This is the battlefield.

14. Mobile is not a channel. It’s the new home for omni-channel marketing.
SEARCH
Mobile search
has overtaken
desktop search
in 2015
EMAIL
65% of emails
are opened on
mobile
devices
DISPLAY
Mobile
spend growing
at 3x vs.
desktop display
SOCIAL
100% of
Facebook’s
revenue growth
is from
mobile
$Billions
Desktop Marketing Spend
Mobile Marketing Spend
Source: eMarketer

15. So…we done here?
email display search social

22. When it matters, nothing beats a real,
human conversation.

23. Our most important interactions happen in conversation.
75%
CALL
EMAIL
SMS
SOCIAL
Winning the Lottery Getting Engaged Announcing Pregnancy
Fired from Job Big Personal Fight Hired for Job
68%
CALL
60%
CALL
55%
CALL
68%
CALL
55%
CALL
SOURCE: 2015 Invoca survey of 2000+

24. The conversation is also our most important business interaction.
61%of searchers state that a call
is the most important step in
the customer journey.
Why do you
prefer to call a
business?

25. HAD A CONVERSATIONFILLED OUT A FORM
24%
65%

26. HAD A CONVERSATIONENGAGED ON SOCIAL
22%
66%

27. BROWSE with clicks. BUY with calls.
20-30%1-2%
Average
conversion %
for a digital lead
Average
conversion % for
a phone lead

28. Calls to businesses will double, to 162 billion, by 2019.
70%of mobile searchers
have clicked to call
a business based
on search results.
Source: eMarketer, BIA Kelsey
Mobile Calls to Businesses
Mobile Marketing Spend
Billions

29. Customer:
Campaign:
ROI:
Next Step:
Is your technology really omni-channel?
CALL
SEARCH
EMAIL
SOCIAL
WEBSITE
DISPLAY
Unknown
Unknown
Unknown
Unknown

30. There is no “omni-channel” without
the conversation.

31. Invoca puts the conversation into your marketing.
Real-Time Automation
Omni-Channel Integration
Call & Conversation
Analytics
Complete the omni-channel journey with analytics and automation for phone calls.

33. Brennie Conkle
VP, Digital Acquisition
& Capabilities

34. 75% of our business is
looking for a conversation
2x more calls vs. form fills
for mortgage leads
1/3rd of mortgage calls
coming from Google Click to
Call

36. Getting the right call to
the right team:
Increased efficiency by
60% with same staffing
levels.

37. Join the conversation.