A high-level overview of mobile apps. Why a brand should consider doing them and what are the drawbacks. The presentation was used to help educate a large CPG company on Mobile Apps at their offsite.

1. MOBILE APPS
The Pros. The Cons. What’s Next.

2. THE PROS

3. U.S. adults
will spend
using mobile
apps
In 2016, US
smartphone users
used an average of
per month
Source: eMarkeeter, April 11, 2017
Americans Are Spending More Time Within Mobile Apps
And Less Time Within Mobile Browsers
2
HOURS
25 MIN.
PER DAY
21 apps
American consumers spend
the bulk of their app time
conducting five activities:
listening to digital audio,
social networking, gaming,
video viewing and messaging

4. Early Morning & Prime Time Is When Americans Spend
The Most Time In Mobile Apps

5. __%
Mobile Helps Connect What’s Meaningful For People

6. The Goal: Get Users To Engage In A Meaningful Way So That
They Can Be Properly Monetized

7. WHY DO BRANDS
Create Mobile Apps?

12. Build Brand Awareness & Recognition

13. Creates Touch Points For The Brand At A Deeper Level: In
The Customer’s Pocket

14. Provide Value to Your Customers

15. Easy Functionality & Generate Revenue

16. THE CONS

19. WHAT’S NEXT?

27. "As speech recognition accuracy goes from say
95% to 99%, all of us in the room will from barely
using it today to using it all the time. Most people
underestimate the difference between 95% and 99%
accuracy - 99% is a game changer" –
Andrew NG, Chief Scientist at Baidu

33. WHAT’S NEXT?

40. THANK YOU!
Confidential. Property of Propac 2017.