Get Found! An Introduction to Search Engine Optimization
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Get Found! An Introduction to SEO covers all of the basics of search engine optimization. This includes on-page considerations, site architecture and design, local search, keyword research and link building.
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Get Found! An Introduction to Search Engine Optimization
- 1. GET FOUND! An Introduction to Search Engine Optimization Michael Lautman http://contexta.ca
- 2. 70% 50%
- 10. Instant Answers
- 11. News Results Instant Answers Real Time Results Local Results Image Results
- 12. How Search Engines Work
- 16. Domain Authority
- 19. PageRank 5 PageRank 9
- 20. This is a link to another website. This is a <a href=http://yoursite.com>link</a> to another website. Anchor text
- 22. Without links, the engines might never find this page
- 23. PageRank 8 PageRank 5 traffic+authority traffic only! YOURSITE.COM
- 30. Fixing Broken Links & 404s
- 37. USER GENERATED CONTENT Reviews Testimonials
- 38. Things to watch out for! Errors in website code Text in images Complicated navigation Unnecessary animations + flash
- 40. No duplicate content (rel=“canonical”)
- 42. Robots.txt
- 43. XML Sitemap
- 44. Analytics
- 45. Dynamic elements
- 46. Fresh content
- 47. Modern look
- 48. Well written
- 51. Know Your Market
- 54. Google AdWords Tool https://adwords.google.com/select/KeywordToolExternal
- 55. Google Trends
- 59. Dynamic URLs don’t perform as well as static and engines recommend against more than two parameters Unnecessary Subdomain Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8 No keywords in the URL string
- 60. Keywords in page name, separated by hyphen Single domain www.nationalgeographic.com/animals/african-elephants Shallow folder structurewith relevant words
- 61. BAD GOOD fr.pomegranates.com blog.pomegranates.com pomegranates.com/fr/ pomegranates.com/blog/
- 62. Page Title Image courtesy seomoz.org
- 63. Meta Descriptions Image courtesy seomoz.org
- 65. This is a link to another website. This is a <a href=http://yoursite.com>link</a> to another website. Anchor text
- 67. Click here to download Adobe Acrobat Reader Click here to download Adobe Acrobat Reader
- 68. Learn more about our great pomegranate recipes. Learn more about our great pomegranate recipes.
- 69. Image Alt Attributes Good keyword usage in the alt tag Image courtesy seomoz.org
- 71. Page Copy
- 72. Before you buy yellow pens, you must decide whether you really want to buy yellow pens or not. Because if you do want to buy yellow pens, you must go ahead and buy yellow pens. If you don't want to buy yellow pens, then just don't buy yellow pens and go for another type of pen instead.
- 74. Meta Keywords Tag Image courtesy seomoz.org
- 75. Heading (H1, H2) Tags Image courtesy seomoz.org
- 76. Search Engine “Submission” Image courtesy seomoz.org
- 78. <title>
- 79. Meta description
- 80. Image alt tags
- 82. Link anchor text
- 85. External Links pomegranates.com somecoolsite.com
- 86. Incoming Links pomegranates.com foodsite.com
- 87. Reciprocal Links pomegranates.com foodsite.com
- 88. Related (non-competing) sites Professional associations Community organizations Partners Suppliers
- 89. Shareable Content <object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/zkd5dJIVjgM?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zkd5dJIVjgM?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>
- 90. <embed src=http://pomegranate.com/badges/images.jpeg width: blahblahheight:stuff>
- 94. blog videos podcasts ebooks
- 96. One way incoming links are best
- 97. Control the anchor text
- 98. Look for links from sites with high PageRank
- 99. Get links from reputable sources
- 100. Use personal connections to get links
- 104. Address and telephone number in TEXT on every page Use location name in relevant tags and page copy
- 107. Things to watch out for...
- 111. Useful tools...
- 112. Web Browser Tools Google Chrome Web Developer Toolbar SEO Site Tools Mozilla Firefox Google Toolbar Web Developer Toolbar http://contexta.ca/browser-seo-extensions
- 113. Some Free SEO Tools Ranking Tracker serptracker.org Page Checking and Research seomoz.org/tools
- 114. Learn About SEO contexta.ca seomoz.org searchenginejournal.com searchenginewatch.com
- 115. Michael Lautman, Ph.D. Web design/Search Engine Optimization/Social Media contexta.ca michael@contexta.ca 514.436.0672
- 116. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Editor's Notes
- Paid vs. OrganicPaid is fast, but 90% of people still click on natural or organic listings. Organic listings take time. Even if you think you don’t need a site, in a few years you’ll think that you will, and you’ll be behind.
- Survery of SEO experts. Google keeps the algorithm secret. SEOs are adept at guess and test.
- All pages start at 0. As small business, 3 is good, 4-5 is great.
- Survery of SEO experts. Google keeps the algorithm secret. SEOs are adept at guess and test.
- Trying to rank for buy yellow pens.
- Manual link building
- Embedded and shareable content