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Advanced Link Building in 2009 and beyond … Christoph C. Cemper
Motivation ,[object Object],[object Object]
Link Building Over Time (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site  domain! Lesson learnt: don‘t overdo it
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Christoph C. Cemper ,[object Object],[object Object],[object Object],[object Object]
About CEMPER.COM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What I expect from you ,[object Object],[object Object],[object Object]
What DID matter in link building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What, no page rank? ,[object Object],[object Object],[object Object],We return random page rank data if we feel like to – it‘s fun!   ,[object Object]
What still DOES matter in link building! ,[object Object],[object Object],[object Object]
7 Golden Rules of White Hat Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Building Over Time (2005+) ,[object Object],[object Object],[object Object],Build Content for Users, Not for Search Engines
Golden Rules of White Hat Link Building (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (2)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (2)
Co-Citations & Neighborhood (2006+) ,[object Object],[object Object],[object Object],[object Object]
Co-Citations & neighborhood(2006+) ,[object Object],[object Object]
[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (3)
[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (3) Natural Anchor Text – Google -50 Penalty
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (3) Natural Anchor Text Case Study (3)
[object Object],[object Object],[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (3)
[object Object],[object Object],Golden Rules of White Hat Link Building (4)
[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (4)
[object Object],[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (4)
[object Object],[object Object],[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (5)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (6)
Choose your link sources carefully!! OMG it‘s full of SPAM And we‘re in the middle of all these link buyers! need this page, buddy? DO  NOT  GET A LINK HERE!!!
[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (7)
[object Object],[object Object],[object Object],[object Object],[object Object],Golden Rules of White Hat Link Building (7)
The Secret Gardens ,[object Object],[object Object]
Check if a page is JUICY (1) ,[object Object]
Check if a page is JUICY (2) ,[object Object],stealing my content? Need to DMCA again! #1 for our phrase – won the JUICE contest
Check if a page is (NOT) JUICY (3) Does THIS Look Like A  Nice  Site?
Check if a page is (NOT) JUICY (4) Hmmm…  That site could not be found in these 6, maybe in the filtered results?
Check if a page is (NOT) JUICY (5) Oh man! 142 spammy article syndication sites  same content…  Is „my“ page there at all? No, the site was Not found in the 142 Results at ALL It‘s a  DEAD page!
Check if a page is JUICY (6) Prefer to have this  info at the click of a button
Check if a page is JUICY (7) ,[object Object],Leave  your business card  to get early access!
Finding relevant pages If Google thinks a page is very relevant for a keyphrase, then it probably is (in Google‘s eyes!)
Finding relevant pages for links ,[object Object],Damn, I‘d better find a new job, this link builder job looks like A LOT of hard work…
Finding relevant pages for links ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finding relevant pages for links ,[object Object],[object Object],[object Object],[object Object],[object Object]
We tried to improve link research ,[object Object]
More tools … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leave  your business card  to get early access!
Basic Tools you will need ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOUR FOR YOUR ATTENTION! ,[object Object],Want to have early bird access  to our LinkResearchTools? Please leave your business card. We got a  FREE Link Building Training   (Signup) In other cases feel free to contact me: [email_address] http://www.cemper.com/   http:// www.LinkResearchTools.com

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Advanced Linkbuilding in 2009 and beyond

  • 1. Advanced Link Building in 2009 and beyond … Christoph C. Cemper
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  • 3. Link Building Over Time (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain! Lesson learnt: don‘t overdo it
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  • 27. Choose your link sources carefully!! OMG it‘s full of SPAM And we‘re in the middle of all these link buyers! need this page, buddy? DO NOT GET A LINK HERE!!!
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  • 33. Check if a page is (NOT) JUICY (3) Does THIS Look Like A Nice Site?
  • 34. Check if a page is (NOT) JUICY (4) Hmmm… That site could not be found in these 6, maybe in the filtered results?
  • 35. Check if a page is (NOT) JUICY (5) Oh man! 142 spammy article syndication sites same content… Is „my“ page there at all? No, the site was Not found in the 142 Results at ALL It‘s a DEAD page!
  • 36. Check if a page is JUICY (6) Prefer to have this info at the click of a button
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  • 38. Finding relevant pages If Google thinks a page is very relevant for a keyphrase, then it probably is (in Google‘s eyes!)
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