This document provides an overview of a presentation on how to build relationships with influential people (VIPs) through cold emailing. It discusses the speaker's background of going from "humble beginnings" to meeting presidents and entrepreneurs. The presentation covers examples of others earning six or seven figures annually by connecting with VIPs. It outlines a five-step process for creating cold emails that stand out, including making emails fun, keeping them brief, communicating benefits for the recipient, and finding commonalities. The document notes there is more to discuss around mindset, productivity, follow-up systems, and optimizing results. It promotes an online course for attending deeper training on building impact and income through key relationships.

1. We’ll begin in a few moments…
Download your free workbook:
ConnectWithInfluence.com/Robbins
I’ll email you 10 bonus email templates this afternoon

2. How to “Cold Email”
Any VIP, Build A Relationship
… and Turn that Relationship into Revenue
John Corcoran
Presenter

3. My Mission: Help you to earn more
income by building sincere, honest
relationships with people who matter
by giving first…

4. What’s your mission?
Who are you passionate about
serving?

5. Who here HATES going to boring
networking events?

6. Who here
HATES
making small
talk with sleazy
networkers?

8. Imagine if you could connect with
ANYONE.
Who would it be?

9. In this presentation, I’m going to
show you how you can kick old
school networking to the curb…

10. I’m going to walk you through my
system for building relationships
with VIPs who matter…

11. How I went from a
humble middle
class family with
no special
connections…

12. a product of public schools (I
didn’t go to any Ivy League
schools)

13. who flunked kindergarten …

14. Bill Clinton Barack Obama Elon Musk
To meeting Presidents, leaders and world
famous entrepreneurs

15. appearing on top websites, blogs & podcasts

16. Speaking at conferences …

17. Connecting with famous entrepreneurs
Gary Vaynerchuk Noah Kagan Guy Kawasaki
Marie Forleo Dan Pink Andrew Warner

18. Dan Pink Corbett Barr Andy Drish
Clients:
Turning those relationships into clients & revenues
VIPs:

19. How I’ve gone
from a “nobody” in
an industry
Even hosting my own
events with influencers

20. Entrepreneur’s Retreat - Austin

22. To today, running two
businesses I can manage
from my laptop
anywhere with an
Internet connection

23. Even though not too long ago I was
working a job I hated

24. How did I do it?
When I email a VIP, I get
responses like this:

31. On today’s training I’m going to walk you through
how you can do this as well

32. No matter where in the
world you live, and even
if you are just
starting out or feel like
you have ‘nothing to
offer’…

33. Does doing this sound
exciting to you?
You SHOULD be excited to connect with people who
you admire and who inspire you.

34. Reason to Stay
Until the End
YOUR FREE
GIFT
A marketingtool I created that
you can use to grow your
income.

35. First I want to share
some information on
why it is so hard to
connect with
Influencers

36. We are inundated with
messages – email, social
media, informational
messages

37. 144.8 Billion
Emails are sent
every day

38. 11.2 hours: time spent
per week reading and
responding to email

39. But here’s the good news…

40. If you are sincere and honest and
open, there are more opportunities
(and tools) for connecting with VIPs
than ever before in human history.

41. AND it’s easier
than ever to turn
those
relationships into
income

42. I want to share with you a
story…

43. I was a chubby 13-year-
old with little focus or
direction

46. Flash forward 10 years…

47. At 20 years old, I was an early
employee of DreamWorks, working for
Steven Spielberg, Jeffrey Katzenberg &
David Geffen

48. At 23 years old, I landed my “dream
job” as a Writer in the Clinton White
House

49. I was on the fast track to
a career in politics,
becoming a
speechwriter for a
Presidential candidate…
maybe running for
Congress one day

50. After the White
House, I went to work
as a speechwriter to
the Governor of
California

51. Things were going great:
the Governor got reelected to another 4-
year term.

52. Working in politics was
good to me – I got to
meet amazing people.

53. I had just met a girl and bought
my first house.
Life was great.

54. Then one day, it all came crumbling
down

55. A little actionmovie star
by the name of Arnold
Schwarzenegger decided
to throw his hat in the
Recall Election… and
the rest was history.

56. I was terminated by the Terminator

58. There was a silver lining:
I was able to get a job immediately.

59. And it worked out with the girl…

60. We now have
two kids.

61. The experience
taught me the
importance of
building strong
relationships and a large
network

62. BUILDING STRONG RELATIONSHIPS
with the right people is the #1 thing you can do
to be successful in business

63. “Succeeding in business is all about
making connections. It's all about
personal contact.
You need to get out and about,
meeting people and developing
relationships.”
- Sir Richard Branson
(Net worth: $4.6 Billion)

64. So here’s what we’re going to cover
today

65. 1. How I Went from “Terminated” to Six Figures
2. Examples of Others Making 6-7 Figures a Year by
Connecting with VIPs
3. 5-Step Process for Creating “Cold Emails” that Stand Out
From the Crowd
4. Screenshots, good & bad examples
5. Special Business Mastery offer + Q&A at the end
Agenda

66. How I went from “Terminated” to
Six Figures+ per year…

67. After I lost my job in the
California Recall Election,
I decided to “reboot” and go back to law school

68. I paid my dues,
working for other law
firms.

69. I was working my butt off,
60+ hour weeks

70. I was
miserable.

71. I didn’t see my family.
I hated it.

72. The problem was: I was not building a
network. I relied on my bosses’ network.
I wasn’t thinking like an entrepreneur.

73. I decided to apply the relationship-
building skills I had honed in politics to
building my network in business.
That’s when everything changed.

74. I took the leap –
to start my
own
business.

75. I opened my doors and
all my relationship-
building paid off...

76. My first month, I made over 3X
what I made at my previous job.

77. In under 3 years,
I made over $500,000.

78. Profiled in Forbes and in books

79. It all happened because I
built a network of VIPs
who mattered to my
career.

80. It happened because I
know how to email and
connect with VIPs.

81. Others Making
6-7 FIGURES per year
Connecting with VIPs,
Influencers & people
who matter

83. Background:
• 15+ years USAF, Army
• No private sector experience
• Philosophy major
• Living in Minneapolis
• Interested in tech

84. What did he do?
• Used Twitter & email to share
relevant content
• Introduced VPs to VPs
• Consistent, focused action

85. • CEO created a
new position for
Jeremy
• Promoted twice
in first 2 months
Headquarters: Minneapolis, MN

87. • Goal: increase $9,000/month in
ad revenue
• Began building relationships
with advertisers
• Used humor in emails,
handwritten notes

88. $11,000/mo
Increase in
revenue

90. • Goal: build his reputation as
men’s style expert
• Strategy #1: Organizing group
“breakfast meetings” to
connect with influencers
during men’s fashion week
• Strategy #2: Writing about
men’s style topics

91. Landed a
meeting with
Ralph Lauren
executive
Breakfast
helped him
reconnect with
friend

92. Writing helps
with building
relationships

93. How to Create
Emails that Stand
Out from Crowd

94. Make it
Fun
5 Steps:
“Grease the
Wheels”
1
Brevity is
King
2
3
Communicate
How you Will
Benefit THEM
4
5
Find
Commonalities

95. Noah Kagan

96. When I first tried to contact Noah,
I did it all wrong

99. Do you want to see the
email that got me the
box of cookies?

101. • Relevent
• Beneficial to Recipient
• Familiar
Subject line

102. Benefit Clearly Articulated

103. Be Casual, Have Fun
No period
lower case
“your buddy”

104. Time Commitment is Short
“5-7 mins”

105. All Questions Pre-
Answered
Who = John Corcoran / AoM
What = 5-7 Min. Interview
When = Now
Where = via Skype
Why = Talk about “failure”

106. 1. “Grease the Wheels”

108. What if you don’t have any special
connections?

109. • What if you don’t write for big
publications?

110. • What if you don’t write for big
publications?
• What if you don’t have a podcast that
gets a billion downloads per month?

111. • What if you don’t write for big
publications?
• What if you don’t have a podcast that
gets a billion downloads per month?
• What if you don’t have a NY Times
bestselling book?

112. What if you …

113. What if you …
• Were 20 years old

114. What if you …
• Were 20 years old
• Still in college

115. What if you …
• Were 20 years old
• Still in college
• No special connections

116. What if you …
• Were 20 years old
• Still in college
• No special connections
• Only have a “free” blog

117. What if you …
• Are 20 years old
• Still in college
• No special connections
• Only have a “free” blog
Can this strategy still work?

127. Grease the Wheels

128. Grease the Wheels

129. Grease the Wheels

130. 2. Brevity is King

131. "Just a tip of advice.
Never write on both
sides of the sheet when
you are sending a letter
to a busy man."
--Jack London, 1913

132. Too
long!

139. 3. Communicate
How You Will
Benefit THEM

141. 12 books on Kindle

142. “both books are
99 cents”

143. • An Interview (exposure) for a
podcast, article, blog post
• An introduction
• A Testimonial
• Promote a product or book
• A recommendation/resource
• HARO
Possible Benefits:

145. Asheritah wanted to connect with authors
She began creating video book reviews

155. 4. Make It Fun

160. 5. Find
Commonalities

162. Working for the Mayor
“Before I was intimidated to reach out to
important and influential people and now I
know how I can add value… This has helped
me so much on obtaining value meeting with
VIP’s in town.
I recently met up with a candidate for mayor
in my hometown. He was quite impressed by
my pre work that I had done on him that he
would like me to be on his campaign and go
door to door with him. This could be a great
long term connection I can build upon.”
-- Jessi Mendoza

164. Seem simple?
There’s so much we haven’t covered…

165. We haven’t covered:
1. How to conquer your Mindset, Overcome Fear of
Rejection & Lack of Confidence
2. How to maximize Your Productivity
3. How to create Your Conversations Lists
4. How to lay the Groundwork Using Social Media
5. How to build relationships face-to-face
6. How to Use Email
7. How to Create a Followup System
8. How to Increase ROI and Optimize

166. We haven’t covered:
1. How to conquer your Mindset, Overcome Fear of
Rejection & Lack of Confidence
2. How to maximize Your Productivity
3. How to create Your Conversations Lists
4. How to lay the Groundwork Using Social Media
5. How to build relationships face-to-face
6. How to Use Email
7. How to Create a Followup System
8. How to Increase ROI and Optimize

167. We haven’t covered:
1. How to conquer your Mindset, Overcome Fear of Rejection &
Lack of Confidence
2. How to maximize Your Productivity
3. How to create Your Conversations Lists
4. How to lay the Groundwork Using Social Media
5. How to build relationships face-to-face
6. How to Use Email
7. How to Create a Followup System
8. How to Increase ROI and Optimize
1. Proactive emails
2. Introductions
3. Testimonials
4. Recommend resources
5. Make referrals
6. Product promotions
7. Email marketing

168. We haven’t covered:
1. Mindset, Overcoming Fear of Rejection & Lack of
Confidence
2. Maximizing Your Productivity
3. Creating Your Conversations Lists
4. Laying the Groundwork Using Social Media
5. How to build relationships face-to-face
6. How to Use Email
7. Creating a Followup System
8. Increasing ROI and Optimizing Your System

169. Now that I’ve given you my “playbook” on using
email… what more do you need?
Check out a recent email I received after this
webinar…

170. sales pitch

171. I want to ask
you an
important
question…

172. Who are you passionate about serving?

174. When you know your mission and WHO you are
passionate about serving, emailing VIPs becomes
easy.

175. Your income, impact and
influence will rise as
your network grows.
Bigger network = greater
freedom

176. “Show me your friends and
I will show you your future”

177. Your relationships will determine your future

178. “The best time to plant a tree was 20 years ago.
The second best time is now.”
- Chinese proverb

179. Do you want to leave your future to chance,
or do you want to create the future you deserve?

180. Connect with Influencers
Grow Your Income, Impact & Influence
by Building Relationships with VIPs
If you’d like to go deeper with this training…

181. Build Your Impact & Income – fast
A step-by-stepsystem for
building key relationships
and leveragingthem to
create explosive growth in
your business.

182. Your Complete “A to Z” system
Mindset Productivity Conversations
Lists
Social Media
Face-to-face Email Followup
System
Increase ROI
& Optimize

183. Full details:
ConnectWithInfluence.com/
Robbins-signup/
“The course was incredible – it gave me a step-by-step plan I
could follow through on.”
- Jeremy Hall, Minneapolis, Minnesota

184. Special Gift
Download your
Conversations List
Template here:
ConnectWithInfluence.com/Conv
ersationsList
I’ll email you 10 email
templates this afternoon

185. Gold Level
4-Week Course
Community
Lifetime access
$45 x 12 mos.
Questions?
ConnectWithInfluence.com/Robbins-signup/
Today’s price is only $2,294 $297 or $397 (Elite)
Closes Friday 11:59pm PST