The document defines key terms related to genre, including that genre refers to a type of media text recognized through repeated codes and conventions. It discusses how hybrid genres use elements of multiple genres. Audiences understand genres based on familiar codes and conventions. These codes provide pleasures for audiences and allow genres to conform to their expectations. It attributes quotes about genre to their original authors and asks the student to analyze one of their own productions in relation to genre codes and conventions.

1. GENRE
TEST

2. • What does genre mean?
• What is a hybrid genre?
• How are genres recognised?
• What are generic codes and conventions?
• Why are codes and conventions important to an audience?
• What are the generic codes of which are shared across your media texts?
• Who does the following quotes belong to?
‘all genres are instances of repetition and difference’
‘films have to conform to audience expectations about narrative’
• Rick Altman (1999) argues that genre offers audiences a set a pleasures.What
are they?

3. •What does genre
mean?

4. • ‘Genre is an important tool in supporting
our understanding of the nature of media
texts, how they are produced and how
they are consumed’
(Bennett, Slater & Wall, 2006)

5. •What is a hybrid
genre?

6. • A text which uses codes and conventions
from more than one genre.

7. How are genres recognised?

8. • Through the repeated use of generic codes
and conventions

9. • What are generic codes and
conventions?

10. • CODE-Textual elements which give
meaning to an audience
• CONVENTION- elements which are used
or subverted by the text e.g.
narrative/themes/
ideologies/representation/iconography

11. • Why are codes and
conventions important to
an audience?

12. • People know these codes and conventions
are likely to be used in a text within the
genre.
• Genre is a useful ‘hook’ for an audience
where the identification is and attraction.

13. • What are the generic codes of
which are shared across your
media texts?

14. • Typical mise en scene
• Typical types of narratives
• Characters
• Editing
• personnel

15. • Who does the following quotes belong to?
• ‘all genres are instances of repetition and
difference’
• ‘films have to conform to audience
expectations about narrative’

16. • ‘all genres are instances of repetition and
difference’ Steve Neal (1980)
• ‘films have to conform to audience
expectations about narrative’ Douglas Pye

17. • Rick Altman (1999) argues that genre
offers audiences a set a pleasures.
• What are they?

18. • Emotional
• Visceral
• Intellectual

19. Homework
• 2010 June Past Question
• In question 1(b) you need to choose one of
your media productions to write about.
• (b) Analyseone of your coursework
productions in relation to genre.
• Time yourself 30 minutes