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Collective Identity

 Prompt Question two
The Question
• How does contemporary representation
  compare to previous time periods?
Translation
• Compare how contemporary media construct
  (represent) British Youth as opposed to how
  historical media texts constructs British Youth.
Examples
• Compare how British Youth are represented
  through film texts and TV in contemporary
  media text and historical media texts.

• Why were young people represented in a
  particular way? Has it changed or stayed the
  same?
1930s-
• Teen as a collective group was not established
• Example TV programme associated with
  representing young people where limited-
• one example is Good Manners-
• Constructed a positive representation of young
  people.
• Well spoken, well mannered, very polite when
  addressing each other and their tone is overall
  very calm.
1950s-
• Rock n Roll Culture-
• Approach taken by young people: Not trying to ‘fit’ into
  adult mainstream- happy to rebel against it-
• first indication of a ‘generation gap’-
• change in values and lifestyles-
• Example film 1954 The Belles of St Trinian’s–
• Negative representation –
• synopsis- A new term opens at St Trinian's School for
  Young Ladies, striking terror into the local residents and
  police.
1960s-70s-
• sub culture to counterculture- Mods and Rockers In Britain

• Example film Quadrophenia (1979)- representation of the
  sub cultures

• ‘Quadrophenia‘ theModsand rockers are represented in
  traditional clothing so as to be instantly recognisable and
  shown engaged typically getting into fights in 1960s
  Brighton, often involving innocent bystanders.

• A mode of behavior roundly condemned by hegemonic
  opinion leaders (press reports) ‘perfectly capturing the
  teenage need to belong and identify with their peers.‘
1960s-70s
• In 1961 the war in Vietnam started, it lasted
  almost 10 years and ended in 1970.
• During that time the Hippie movement first
  appeared.
• This movement was very peaceful.
• In general these people were against the war.
• Associated aspects- drugs, peace, rock, Peace
  and Love and Long hair.
1970s
• Between 1974-1976 Punk Culture within young people-
   aesthetic and political rebellion.
• TV Programme- Hippie and Punk Cultures represented
   in The Young Ones produced in the1980s.-
• The main characters were four undergraduate students
   sharing a house: violentpunkVyvyan, pompous would-
   be anarchist Rick, long-suffering hippie Neil, and the
   smooth and diminutive Mike.
• ‘Representation of the young generation as
   upbeat, exciting and refreshingly fun’
Bill Osgerby
Hebidge
• Hebidge studied British youth subcultures in the
  late 1970s.
• youth subcultures are a way for young people to
  express their opposition to society, and to
  challenge hegemony. This is primarily expressed
  through style.
• Representations of young people are quite
  limited showing them as either fun or trouble.
  Again this suggests media representations of
  young people do not really relate to reality.
Today-
•   Gang Culture/
•   Gangster Culture/
•   ChavCulture/
•   Drinking Culture/
•   Sexualisation of young females.
Overall
• It is evident that negative representations of
  young people in TV and Film is not a new
  construction.

• The change in representation could be argued
  to relate to the specific sub cultures of the
  time period. E.g. Mod and Rockers and the
  representation of Youth in Quadrophenia.

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Collective prompt 2

  • 2. The Question • How does contemporary representation compare to previous time periods?
  • 3. Translation • Compare how contemporary media construct (represent) British Youth as opposed to how historical media texts constructs British Youth.
  • 4. Examples • Compare how British Youth are represented through film texts and TV in contemporary media text and historical media texts. • Why were young people represented in a particular way? Has it changed or stayed the same?
  • 5. 1930s- • Teen as a collective group was not established • Example TV programme associated with representing young people where limited- • one example is Good Manners- • Constructed a positive representation of young people. • Well spoken, well mannered, very polite when addressing each other and their tone is overall very calm.
  • 6. 1950s- • Rock n Roll Culture- • Approach taken by young people: Not trying to ‘fit’ into adult mainstream- happy to rebel against it- • first indication of a ‘generation gap’- • change in values and lifestyles- • Example film 1954 The Belles of St Trinian’s– • Negative representation – • synopsis- A new term opens at St Trinian's School for Young Ladies, striking terror into the local residents and police.
  • 7. 1960s-70s- • sub culture to counterculture- Mods and Rockers In Britain • Example film Quadrophenia (1979)- representation of the sub cultures • ‘Quadrophenia‘ theModsand rockers are represented in traditional clothing so as to be instantly recognisable and shown engaged typically getting into fights in 1960s Brighton, often involving innocent bystanders. • A mode of behavior roundly condemned by hegemonic opinion leaders (press reports) ‘perfectly capturing the teenage need to belong and identify with their peers.‘
  • 8. 1960s-70s • In 1961 the war in Vietnam started, it lasted almost 10 years and ended in 1970. • During that time the Hippie movement first appeared. • This movement was very peaceful. • In general these people were against the war. • Associated aspects- drugs, peace, rock, Peace and Love and Long hair.
  • 9. 1970s • Between 1974-1976 Punk Culture within young people- aesthetic and political rebellion. • TV Programme- Hippie and Punk Cultures represented in The Young Ones produced in the1980s.- • The main characters were four undergraduate students sharing a house: violentpunkVyvyan, pompous would- be anarchist Rick, long-suffering hippie Neil, and the smooth and diminutive Mike. • ‘Representation of the young generation as upbeat, exciting and refreshingly fun’ Bill Osgerby
  • 10. Hebidge • Hebidge studied British youth subcultures in the late 1970s. • youth subcultures are a way for young people to express their opposition to society, and to challenge hegemony. This is primarily expressed through style. • Representations of young people are quite limited showing them as either fun or trouble. Again this suggests media representations of young people do not really relate to reality.
  • 11. Today- • Gang Culture/ • Gangster Culture/ • ChavCulture/ • Drinking Culture/ • Sexualisation of young females.
  • 12. Overall • It is evident that negative representations of young people in TV and Film is not a new construction. • The change in representation could be argued to relate to the specific sub cultures of the time period. E.g. Mod and Rockers and the representation of Youth in Quadrophenia.