Digital technology refers to hardware, software, and online tools used for production and post-production. It is important to consider how these aspects interlink. Post-production falls under digital technology and involves manipulating raw materials like photos and video using tools like Photoshop and video editing software. Key aspects of digital technology include Web 2.0, which allows for collaboration and user-generated content; consumers taking on producer roles by adding content; and the impact of digital tools on simplifying and expediting the production process. Questions to consider address how digital technology aided organization, gained audience feedback, supported creative production, facilitated research, and combined main and ancillary tasks.

1. Digital Technology
G325 section A

2. What to think about in your answer
• Digital technology refers to hardware, software
and online technology, so the cameras, the
computers, the packages you used and the
programs online that you have worked with. It is
worth considering how all this inter-links.
• post-production would actually fall under digital
technology as well, so if that comes up it would
probably represent an expansion of points you'd
make in one section of digital technology.

3. What to think about in your answer
• It is really about everything you do after
constructing the raw materials for your
production; so once you have taken photos
and written text, how do you manipulate it all
in photoshop or desktop publishing for a print
product or once you have shot your video,
what do you do to it in editing.

4. Digital Technology
Some important areas to consider in your
answer
• Web 2.0
• Consumers as producers
• Impact of digital technology on production

5. WEB 2.0
• Web 2.0 is the term
given to describe a Web 1.0- first
second generation of
generation of the
the World Wide Web
that is focused on the World Wide Web
ability for people to static pages, dial up
collaborate and share and master
information online. generated

6. YOUR USAGE OF WEB 2.0
• Blogger – adding posts with information on planning
and research.
• Multimedia Sharing- YouTube, Flicker and Odeo- for
videos, pictures and podcasts
• Social networking sites- communication with artist.
• Aggregation services- like Google.com- for research
purposes.

7. Consumers as Producers
• Web 1.0- passive consumers using technology-
consuming knowledge with no interaction.
• Web 2.0- active consumers using technology-
consuming knowledge and adding knowledge e.g.
comments on blogs.
• Web.2.0- active producers using technology-
producing web base materials- blogs, videos,
podcasts etc.

8. Impact of digital technology on
production
Examples of Some of the DT’s You May Have
Used
• Digital technologies Internet 3G & 4G
Technologies DVD MP3/ MP4 Players
• Digital SoftwareFinal Cut Pro DTP Adobe
Photoshop PPT Word
• Digital Hardware Digital camcorder Digital
voice recorder Digital stills camera Webcam

9. Questions to consider
• How you used DT to aid you in the organisation of
your R+P?
• How you utilized DT to gain audience feedback?
• How you may have used everyday DT to help you
with your creative production at A2 and AS?
• How did your access to DT helped you gain both
quantitative and qualitative research findings?
• How did you use DT to make sure your main and
ancillary task were successfully combined.