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Genre research. 
By Eddie Cameron
The main image on the page show 4 men who are all 
dressed in black clothing. This fits well with the genre 
of the magazine as well as the target audience as it 
mainly consists of dark colours. Also, from the photo, 
we see that most of the band has long hair or a beard. 
This represents the band in a rugged and rough way 
and it automatically gives us an idea on how they are. 
Also from the image we see the front man 
pulling a weird look from his eyebrows. This 
connotes that he is confused or intrigued. Its 
almost like he didn’t know the photo-shoot was 
happening, and this tell us that he doesn’t really 
take the photo-shoot seriously 
The pull quote as the title automatically gives us the target 
audience as it contains words such as “alcohol” “drugs” and 
“dodgy women”. We know that this was intended for an 
older audience. The words “alcohol” “drugs” and “dodgy 
women” are all in bold font so that they are emphasised. 
Fitting well with 
the main image on 
the page, there is a 
consistent colour 
scheme of black 
and white across 
this article. This is 
probably the house 
theme of the 
article hence why it 
is carried over onto 
this article. 
The text on the page is laid-out in simple 
column layout. This gives structure to the 
article as well as order to the article. The text 
being laid-out in this way makes the reader 
feel like there is less text then there actually 
is therefore making the article readable.
The main image of the 
page represents the 
target audience of the 
magazine in a very good 
way. It connotes 
anarchy and chaos 
which fits well with the 
subject of the magazine 
as well as the audience 
of the magazine going 
against the mainstream 
culture and style. 
There is a consistent theme of black 
and white on this contents page but 
there is a highlighted strip of red at 
the top of the page stating that it is 
the contents page. Along with the 
this, the logo KERRANG!’s font has a 
cracked glass font to it. This again 
connotes anarchy and “breaking the 
rules” which fits well with the 
audience of the magazine and the 
genre. 
A personal note and 
picture from the editor 
of the magazine is a 
typical convention of 
most contents pages. 
This brings the reader 
and the editors of the 
magazine closer on a 
personal level due to 
their being a personal 
message. 
Most contents pages will also have 
the subscription offer on them. 
KERRANG! Has offered theirs so that 
they can engage with their 
customers as well as keep their 
sales.
Again, like the contents page, 
the KERRANG! Logo has a 
smashed glass font to it, which 
connotes anarchy and chaos. It 
fits well with their target 
audience as they go against 
mainstream society. 
There is a consistent use of 
exclamation throughout the front 
cover. This tells us that each 
subtitle that has this is aimed at 
being emphasised and shouted. 
This fits well with the genre of 
the magazine with it being a loud 
and aggressive genre. 
The main image in the centre of the 
page shows two singers from two 
different magazines. The one at the 
front is pointing forward which engages 
with the reader because it as if he is 
pointing them personally. Along with 
this, he is raising one of his eyebrows 
which indicates confusion or he is 
intrigued. This shows that he is being 
quite adventurous with his photoshoot. 
The constant use of black and 
white is not unheard of within 
KERRANG! Magazine. However 
on this front cover, there is use 
of an electric blue and bright 
pink. This is to highlight the 
important information and 
emphasis it. Normally the 
subjects that are highlighted in 
a bright colour are the ones 
that the magazine deems the 
most important.

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Genre research.

  • 1. Genre research. By Eddie Cameron
  • 2. The main image on the page show 4 men who are all dressed in black clothing. This fits well with the genre of the magazine as well as the target audience as it mainly consists of dark colours. Also, from the photo, we see that most of the band has long hair or a beard. This represents the band in a rugged and rough way and it automatically gives us an idea on how they are. Also from the image we see the front man pulling a weird look from his eyebrows. This connotes that he is confused or intrigued. Its almost like he didn’t know the photo-shoot was happening, and this tell us that he doesn’t really take the photo-shoot seriously The pull quote as the title automatically gives us the target audience as it contains words such as “alcohol” “drugs” and “dodgy women”. We know that this was intended for an older audience. The words “alcohol” “drugs” and “dodgy women” are all in bold font so that they are emphasised. Fitting well with the main image on the page, there is a consistent colour scheme of black and white across this article. This is probably the house theme of the article hence why it is carried over onto this article. The text on the page is laid-out in simple column layout. This gives structure to the article as well as order to the article. The text being laid-out in this way makes the reader feel like there is less text then there actually is therefore making the article readable.
  • 3. The main image of the page represents the target audience of the magazine in a very good way. It connotes anarchy and chaos which fits well with the subject of the magazine as well as the audience of the magazine going against the mainstream culture and style. There is a consistent theme of black and white on this contents page but there is a highlighted strip of red at the top of the page stating that it is the contents page. Along with the this, the logo KERRANG!’s font has a cracked glass font to it. This again connotes anarchy and “breaking the rules” which fits well with the audience of the magazine and the genre. A personal note and picture from the editor of the magazine is a typical convention of most contents pages. This brings the reader and the editors of the magazine closer on a personal level due to their being a personal message. Most contents pages will also have the subscription offer on them. KERRANG! Has offered theirs so that they can engage with their customers as well as keep their sales.
  • 4. Again, like the contents page, the KERRANG! Logo has a smashed glass font to it, which connotes anarchy and chaos. It fits well with their target audience as they go against mainstream society. There is a consistent use of exclamation throughout the front cover. This tells us that each subtitle that has this is aimed at being emphasised and shouted. This fits well with the genre of the magazine with it being a loud and aggressive genre. The main image in the centre of the page shows two singers from two different magazines. The one at the front is pointing forward which engages with the reader because it as if he is pointing them personally. Along with this, he is raising one of his eyebrows which indicates confusion or he is intrigued. This shows that he is being quite adventurous with his photoshoot. The constant use of black and white is not unheard of within KERRANG! Magazine. However on this front cover, there is use of an electric blue and bright pink. This is to highlight the important information and emphasis it. Normally the subjects that are highlighted in a bright colour are the ones that the magazine deems the most important.