The document analyzes and summarizes the contents page and a double page spread from the Kerrang! magazine. For the contents page, it notes the use of images and colors to highlight articles and attract readers. It also discusses the layout into columns and use of fonts. For the double page spread, it examines the large main image of artist Davey Havok, the bold title layout, and use of pink font to set a mood. It critiques the standard three-column text layout as uninteresting and offers ideas for more creative design.
2. Kerrang! Contents Page
There is an image of the
front cover on the
contents page which
creates a clear link
between the contents
and the front cover of
the magazine, showing
us that “Metallica” is
the main feature for
this issue of Kerrang! It
includes a short
paragraph from the
editor of the magazine,
where he uses a
friendly mode of
address. At the end
there is his signature
which creates a
personal touch, which
adds to the informality
of the magazine.
All text in the contents page uses the same font and
only 3 different colours are used which creates a
house style.
The yellow of the word
“Contents” contrasts against
the black background making
the masthead stand out.
The masthead font and colour
are not the same as the front
covers masthead colour.
Yellow is the main colour on
the contents page as the title,
article names and the
highlighted numbers on the
images are all in yellow.
There is a pull quote from
the featured band on the
front cover “Metallica”
which is advertising the
page they are featured on
within the magazine.
3. Kerrang! Contents Page
The main image
used is the main
article in the
magazine. The
image is large
enough to draw
peoples attention to
it, which is what the
magazine wants the
readers to see.
There are more
smaller images
around the main
image which are also
articles included
within the magazine.
Under each image
there is a caption
stating what the
article is about.
The house style of the magazine (yellow, white & black) are neutral
colours and aren’t considered to be masculine or feminine colours
which Is because the magazines target audience are for rock and
heavy metal fans which could attract either gender.
The layout of the contents page
has been split up into 4
different columns.
The contents column text mainly
includes names of different
bands. This is to attract readers
attention to their favourite
bands, so they will then
purchase the magazine.
The name of each band is written
in block capitals and is in a black
bold font on a white background
making it stand out to the reader.
Next to the band name is the page
number in yellow allowing the
reader to skip to a particular page
to find this article.
4. Kerrang! Double Page Spread
The main image takes
up the whole of the left
hand side of the double
page, this could perhaps
reveal that he is a loud
and confident person
who likes the attention.
The celebrity featured
on this double page
spread is the artist
Davey Havok. It’s a
mid-shot image of him
to reveal his heavily
tattooed arms which
create an identity for
the artist and also
shows a sense of
rebellion and suits the
genre of the magazine
well (rock).
The main image is on the left hand side as it’s the spot that the reader will
glance at first when reading the magazine. They will then work their way onto
the title which is in a white and pink bold font on a black background making
it stand out to the reader. Some of the words are in the colour pink to create
a mellow happy mood. Especially around the words “casual” and “Friday”.
The word
“Absolutely”
is written in
capital
letters as
Davey Havok
shouted this
when he was
asked that
question.
The artist has got a
direct mode of address
which gives it a more
personal touch to the
magazine article as it
feels like he is staring
directly at the
audience, enticing you
to read this particular
page.
5. Kerrang! Double Page Spread
The overall layout of
this double page
spread is that the
masthead takes up
about 1/3 of the
second page at the top
of the page. This is
effective as it means
that it will attract the
reader from the main
image to the
masthead. However,
personally I think the
layout is quite boring
and bland and doesn’t
really attract me to
want to read the
chunks of text
underneath the
masthead.
The layout of the article
is in 3 columns which
take up the remainder of
the page. I believe this is
also a very uninteresting
way of laying out the text
on this magazine as there
is no creativity to the
way you could you could
structure it. In my
magazine I will use
colour and font to give
words bigger and better
second meanings for an
example casual Friday is
in pink to create a calm
casual atmosphere. The
effect of this is that it can
make the words stand
out to represent the
artist as a person.
The interview questions are placed in front of a white background to
help them become more prominent on the page. The artists clothes are
rather casual and yet link with the rock genre. His rock image seems
obvious because of the stereotypical features such as the tattoo's,
messy hair and just his overall appearance and laid back stance.
6. Kerrang! Double Page Spread
The overall layout of
this double page
spread is that the
masthead takes up
about 1/3 of the
second page at the top
of the page. This is
effective as it means
that it will attract the
reader from the main
image to the
masthead. However,
personally I think the
layout is quite boring
and bland and doesn’t
really attract me to
want to read the
chunks of text
underneath the
masthead.
The layout of the article
is in 3 columns which
take up the remainder of
the page. I believe this is
also a very uninteresting
way of laying out the text
on this magazine as there
is no creativity to the
way you could you could
structure it. In my
magazine I will use
colour and font to give
words bigger and better
second meanings for an
example casual Friday is
in pink to create a calm
casual atmosphere. The
effect of this is that it can
make the words stand
out to represent the
artist as a person.
The interview questions are placed in front of a white background to
help them become more prominent on the page. The artists clothes are
rather casual and yet link with the rock genre. His rock image seems
obvious because of the stereotypical features such as the tattoo's,
messy hair and just his overall appearance and laid back stance.