Alt rock/indie originated in the UK in the 1970s and was usually associated with independent record labels that supported alternative rock bands. Key features of the genre include awards given at the independent music awards and a sound characterized by light riffs and occasional happy tones, though some songs also include heavy pedals and chord progressions. Indie rock style often features an act/relaxing attitude portrayed through music and clothing like light colored materials, jeans, and plain black hoodies to portray a lack of emphasis on brands.