The document contains two proposed radio advertisements for a school: 1) A 7-year-old boy rides home with his mother after school and enthusiastically tells her about his great day, surprising her by saying his favorite new subject is math. This 20-second ad targets middle-aged parents. 2) A 16-17-year-old girl is about to open her GCSE results with her dad when a teacher approaches and tells them about the benefits of Ringwood school. This 30-second ad targets teens and their parents. Both ads propose recording in a studio for around £500 and mention targeting aspirational families seeking academic success through the schools.

1. Jacob Grevatt and DavidEdmunds
Synopsis – Lower School Advert
A Child(aroundyr7) in a Ringwoodschool mumscar aftera day of school.Mum asks how day was
and expectsabad replybutson Explainsingreatdetail how greathisday was. For example his new
favourite subjectwouldbe maths asit isnormallya veryboringsubject andisveryexcited.Mumis
shocked. Openeveningdates- Narrator- “The questforknowledge”
 20 seconds
 Target Audience –Age:Middle Aged40 Gender:BothGendersas Parents
 NRSScale – C1,C2, B
 Character List- Son (Yr.7), Mother
 Legal infocan be statedwhenthe Sloganetc.. Has beensaidonthe final moments/seconds.
 4cs mayinclude people like The Explorer,The Mainstream, The Succeededdue tothe Target
Audience of the parentsand wantingtheirchildrentosucceedthe explorerwouldwantto
discoveragood school fortheirchildren.The mainstream wouldwanttosendtheirchildren
to the easiestaccessibleschool fortheirchildrenandwouldbe perfectif theylive nearby
Ringwoodorpoulner.
 ThisAdvertshouldappeal tothe Audience asitshowsthe childenthusiasticaboutthe
school theyare goingto.
 The Cost of the Advertif done inRadiocouldcost ratesof perhaps£ 500 forthe recording
studio. e.gat Blue Line Studiosin BournemouthAndsoundEffectscouldbe /made and
recordedeasily butwe are actuallygoingtorecord itin the RSL Live studio.

2. Jacob Grevatt and DavidEdmunds
Synopsis –SixthFormAdvert
(16 or 17 yr oldGirl) Gets herGCSEs back and aboutto openthemwithDad outside inthe crowd
and Dad askswhat you’re goingtodo after/ what’s herplan she freaksoutinher head thenits
stoppedwithateachercomingup to themsayingwell youcouldcome toRingwoodandnotesall
these thingsaboutRingwoodandShe saysyeahthatsoundslike a plan.FadesintoNarrator – open
eveningDates –and Slogan – “Where Clarityis found”or somethinglike that.
 30 seconds long
 Legal Infocomesafterthe Slogan.
 Character List– GCSE Student– Teacher– dad
 Target Audience –Age : Teen(15-16) and Parents(40-50)
 NRSScale – C1,C2, B,
 4cs mayinclude people like The Aspirer,The Mainstream, The Succeededdue tothe Target
Audience wantingtosucceedaftertheirGCSEand wouldwantto come to a successful
school withshowof good A Level Results.
 The Cost of the Advertif done inRadiocouldcost ratesof perhaps£ 500 forthe recording
studio. e.gat Blue Line StudiosinBournemouthAndsoundEffectscouldbe /made and
recordedeasilybutwe are actuallygoingtorecord itin the RSL Live studio.

3. Jacob Grevatt and DavidEdmunds