Once Upon a Brand
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If you don't tell stories with plot and characters, you won't get high levels of emotional engagement. Here's how to tell your brand story.
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Once Upon a Brand
- 1. Once Upon a Brand 3 ways to tell your stories By Barb Sawyers
- 2. Once Upon a Brand
- 3. Once Upon a Brand 3 Ways to Tell Your Stories
- 4. Once Upon a Brand Not a story More on my blog
- 5. 1. Classic fairy tales
- 6. 2. TV crime
- 7. 3. Epics
- 9. Once Upon a Time Every day… Until one day… Because of this… And because of that… Until finally…
- 10. TV crime
- 12. Joseph Campbell and the hero’s journey Epics
- 13. Epics
- 15. Once Upon a Time Every day… Until one day… Because of this… And because of that… Until finally… 1. Classic fairy tales
- 16. Watch him die Commercial Solve Moral 2. TV crime
- 17. Departure Trials -- hero’s character Trials -- hero’s return 3. Epics
- 18. Once Upon a Brand 1. Base plots on conflict 2. Star heroes your audience identifies with 3. Have a moral 3 Tips
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- 20. Once Upon a Brand Learn more about my brand storytelling workshops