Generate Solutions - Content marketing for events
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This document provides tips for creating engaging content at events and extending its reach through various channels. It recommends using video, images, blogs, and social media like Twitter to share content from events. Specific tips include using hashtags and live tweeting on Twitter, creating post-event content, and tools like YouTube, Canva, and free stock photo sites to develop videos and images from events.
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Generate Solutions - Content marketing for events
- 2. 2016 @JenSolution Using events to create amazing content that your customers will love
- 3. Picking the right channel for your content Creating and sharing video content across different platforms Using Twitter at events Extending reach with photos Blogging ideas and 'evergreen content’
- 5. Channel love
- 7. What valuable advice do you have to share?
- 8. Facts, figures, stats and ‘thought leadership’
- 10. Images, 15s video and quotes
- 12. Video content, images, blogs and caption competitions
- 14. Images, infographics and short stats
- 16. Twitter for events • Event hashtag • Gather questions • Drip feed tasters of your content • Live tweet • Share stories/ questions/live poll • @mention • RT moments • Post content • Event competitions • Share key insights • Reply to event questions #q • Create post event content • Keep the conversation going
- 17. #Susanalbumparty
- 20. Video • YouTube video editor • Tube2gram or Instagram editor directly • Boomerang • Timelapse Images • Canva • Pablo • Pic Monkey Other • Slideshare • Giphy Chrome • Hemingway web app • HubSpot free stock photos Tools
Editor's Notes
- Brief who I am and what I do, hello ----- Meeting Notes (08/04/16 00:29) ----- Mention that first b2b partner workshop and very honored to be here today Have picked the theme of events as it impacts everyone that is attending. Hopefully one day I'll be allowed back so if there are any other topics you'd like to hear about then please let me know at the end of the session
- Longevity of content – called ‘evergreen’ – so these are the pieces of content that live on, your video (on website or on channel), your blog or your infographic
- So to start can we all put a big smile on our faces and do some thumbs up or enthused gestures
- ----- Meeting Notes (08/04/16 01:12) ----- What channels do you use now? What channels have you used in the past? What channels have you found to be most succesful? We will talk about the most popular content formats - this doesn't mean that you shouldn't use other forms!
- 500 hours of youtube video is uploaded every minute – in Feb 2016 the content uploaded generated 62 billion views, it is the 2nd largest search engine (no surprise that Google bought it!) 65% of people are visual learners – not a surprise that youtube is popular!
- 500 hours of youtube video is uploaded every minute – in Feb 2016 the content uploaded generated 62 billion views, it is the 2nd largest search engine (no surprise that Google bought it!) 65% of people are visual learners – not a surprise that youtube is popular!
- Highest visitor to lead conversion rate – x3 more likely to convert to a customer than on Facebook or Twitter – also related to the type of content that is posted Most popular words in title (analysis of top 1000 posts, You, Your, How, Why More than half of the top performing content is written by normal people!
- An average Instagram post will generate X amount of likes 70 million photos and videos are shared each day and fastest growing network in 2015 Has the highest follower engagement rate for brands out of all the social networks (x120 more than twitter) 75% of the engagement is in the first 48 hours Relevant @mentions increase engagement by 56% Posts tagged with a location have 79% more engagement – and makes sense if you are doing an event! Tag your posts in the relevant licatuion early to create a local buzz More posts contain emojis that not – they are also searchable so get your anchors at the ready
- 1 in 7 people globally have a facebook account and it is the 2nd most visited website in the world Facebook posts with images see 2.3x more engagement than those without
- Content with relevant images gets 94% more views than content without and a 35% boots in RTs- stats get 17% Bump Infographics are liked and shared on social media x3 more than any other type of content Videos, which got a 28 percent boost.
- ----- Meeting Notes (08/04/16 01:12) ----- Talk about the atributes of a story- what gets you into the beginning, excitement, intregue, key themes. The middle is where the action happens, the central plot, the detail unfolds The end is the conclusion, we wrap things up, and sometimes we leave a cliff hanger ready for part 2 (or 7 if you are Harry Potter)
- ----- Meeting Notes (08/04/16 01:12) ----- Talk about maximum number of hashtags ASK about understanding of hashtags and how they should be used #red #shoes #redshoes (ritetag and keyhole)
- An average Instagram post will generate X amount of likes 70 million photos and videos are shared each day and fastest growing network in 2015 Has the highest follower engagement rate for brands out of all the social networks (x120 more than twitter) 75% of the engagement is in the first 48 hours Relevant @mentions increase engagement by 56% Posts tagged with a location have 79% more engagement – and makes sense if you are doing an event! Tag your posts in the relevant licatuion early to create a local buzz More posts contain emojis that not – they are also searchable so get your anchors at the ready
- Images and videos are your original content Getting people involved at your events will increase levels of engagement Get testimonials Film short clip questions that you can use to promote a blog Get clips of people saying how they found your talk useful ready to promote your next event Get your event filmed and then turn it into a mini series Use your event images with captions over them to share key themes and ideas Candid photos Set up images/ behind the scenes Photo collage – everyone loves a montage Selfie collection
- Blogging ideas and evergreen content GROUP EXERCISE – 10 minutes - Events are your touch points with your customers/ audience. There is no element that goes to waste. Even if you don’t have time to use everything that you’ve gathered this time around store it. Especially the questions that you have been asked. Yes, its ideal to post content immediately and to answer everyones tweets, but sometimes it just isn’t possible .So bank them, write down what you were asked and use this to create amazing content in the future.